Digital Winners 2014: Are Traasdahl, Tapad

1. © 2014 Tapad.
Telenor Expo
Unify Life Across Devices. Drive Results.
Are Traasdahl
October 2014

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Today’s consumers move seamlessly across devices.
© 2014 Tapad.
In fact, up to 27 times every hour.

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Purchasing Across Devices:
40% of
shoppers consult 3 or more channels before purchase4
Co-viewing:
40% of
tablet/smartphone owners watch TV with their mobile device daily3
Device Proliferation:
5.7
Internet-connected
devices per
household2
Let’s examine the data more closely:
© 2014 Tapad.
Sources: 1. NPD, March 2013; 2. Nielsen, “Cross Platform Report,” Q2 2012; 3. eMarketer, 2012; 4. Conlumino & Webloyalty, 2012.
Screen Switching:
Digital Natives
switch screens
27x every
non-working
hour1

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Put Simply…
© 2014 Tapad.

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We are all multi-tasking on multiple devices throughout the day.
© 2014 Tapad.

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While all this cross-device connectivity is great for consumers, it poses new challenges for marketers and publishers.
© 2014 Tapad.

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Traditional marketing technology depicts a fractured view.
•Difficult to target users across devices
•Lack of cross-device analytics, attribution
•Broken content and commerce experience for a consumer across screens
© 2014 Tapad.
Single-screen targeting solutions give a misleading, incomplete view of consumer:

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So how does Tapad solve this problem?
© 2014 Tapad.

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© 2014 Tapad.

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Do Advertisers and Publishers Want Cross Screen? We are trusted by half of the Fortune 500 Marketers and Agency Trading Desks:
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© 2014 Tapad.