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2
A Mobile In-App Only Company
KPI Oriented Mobile Marketing Solutions
AdColony’s goal is to provide customised solutions by
understanding company KPIs AdColony has a passion
for delivering customized unique solutions by helping
companies to personalize their mobile marketing
initiatives.
As the highest quality mobile advertising and marketing
platform, AdColony marketplace connects over 150
DSPs to 7,000 SDK direct, in-app inventory partners.
Any measurement tool, any format, and mobile ad
sizes.
Who is AdColony?
Highest Quality Mobile
Experiences
Reaching an audience of 1.5 billion
engaged mobile users
25Offices All Around the
World
Fortune 500 brands and over 85% of the
world’s top grossing mobile publishers
trust AdColony to tell their brand story –
knowing that their target customers are
going to see and hear it.
Denmark
Turkey
South Africa
UAE
Greece
Sweden
Norway
Egypt
Saudi Arabia
Germany
UK
Colombia
Brazil
Argentina
Chile
Peru
Mexico
Singapore
India
South Korea
USA
Spain
Italy
Russia
4
5.5M+
Completed Video Views
1.3M+
Unique Reach
Massive scale to make an impact and reach your audience
Georgia
5
*Footer
459 320 281 217 256 234 302 181 173
879
164
182
239
175 194
62
133 130
Google Chartboost Twitter AppLovin Vungle Facebook Tapjoy InMobi
Google Play Store Top 1000
Apple App Store Top 1000
AdColony has more direct, SDK connections with
the top 1,000 apps containing User-Initiated
Video ads than any other company.
Source: Mixrank U.S. SDK Penetration, Q4 2017
The largest source of User-
Initiated Video in the world
1338
484 463 456
431 428
364
314 303
The second biggest in-app
inventory in the world
6
Unparalleled Reach in Top Apps across both OS’s
Most popular apps in App Store & Google Play Store in a single inventory
7
Audience Targeting
Breaking the market down into smaller, more specific blocks of customers
with unique needs…
Gamers Moms
Business
eShoppers
Tech Heads
Demographics
Third Party
Verification
Ad
Engagement
App
Ownership
AdColony True Audiences
are created by leveraging
machine-learning algorithms
powered by real-time data.
True Audiences™: Sample Segments
Parents
Fashionista
Movie Goers
Foodies
Health & Fitness
Travel Enthusiast
Moms
Automotive
Gamers
Students
eShoppers
Finance
Professionals
Housewives
Tech Heads
Music & Entertainment Sports
Premium
Business
Kids
Apart from our Audience Groups, we have additional targeting options
Device
targeting
OS
Targeting
ISP Targeting
Weather
Targeting
Battery/Charge
Targeting
Language
Targeting
Geo / City
Targeting
Retargeting
Day Parting
10
Right Format
Improve the ad experience and achieve higher levels of engagement by
offering your targeted user value in exchange for their attention
Mary Meeker, Internet Trends, 2018
Source: Millward Brown AdReaction: Video Creative in a Digital World
68%
52%
51%
45%
26%
21%
20%
32%
48%
49%
55%
74%
79%
80%
User-initiated mobile
app
Social click-to-play
Skippable pre-roll
In banner click-to-play
Social auto-play
In-banner auto-play
Pre-roll
Positive Negative
90% AND
HIGHER*
VIDEO COMPLETION RATES
3x MORE
PREFERRED**
THAN NON-SKIPPABLE
PRE-ROLL VIDEO
11
Professional, Brand-Safe
Inventory
The most popular apps in the Google
Play and Apple App store, mainly focused
on the hottest games in the world.
LDA and COPPA Compliant
A vast range of compliant inventory,
including COPPA-compliant and
LDA-compliant impressions.
Verified by Leading Partners
Certified for brand safety monitoring
and blocking with MOAT, IAS and
DV. Grapeshot and WhiteOps
integrations are underway
Always brand safe. No surprises.
12
Edge-to-edge 100% Viewable
No Buffer
100% Measurable User Initiated
Completed View
Aware Engagement 100% Audible
Ideas, not impressions…
Our full-screen, impactful and interactive experiences turn
heads and win awards.
13
100% Completed Fully Viewable Fully Audible
Instant Play™ HD Video Dynamic End Card (DEC)
Visual Quality
Smooth
Experience
Aware Engagement
Inspire Engage
Engagement at an aware level…
Engagement as a way of increasing brand awareness…
Creative Executions
IP Video & Basic End Card
BETMGM
Aurora is great to provide an interact-able
and engaging ad for your audience catch
their attention. Measure if your audience is
really watching the video.
IP Video & Basic+ End Card
Bet.co.za
Aurora is great to provide an interact-able
and engaging ad for your audience catch
their attention. Measure if your audience is
really watching the video.
IP Video & Basic+ End Card
BetBoom
Aurora is great to provide an interact-able
and engaging ad for your audience catch
their attention. Measure if your audience is
really watching the video.
IP Video & Premium Game End Card
Bet-at-home
Aurora is great to provide an interact-able
and engaging ad for your audience catch
their attention. Measure if your audience is
really watching the video.
with Aurora™ HD Video
Interactive Video Experience
Aurora™ HD Video
captivates with eye-catching,
truly unique experiences.
Total Interaction
Rate
Attention
Rate
Average
Interactions per
User
Unique Interaction
Rate
Attention level
measured by when and
how the average user
interacted during the
video.
Likelihood of user
interaction, the higher
the rate, the more likely
users were to engage.
Total unique users that
showed some level of
attention by interacting
at least once.
Average number of
total interactions
completed by users
who viewed the ad.
Aurora™ delivers key insights about attention & interaction
In-video interactivity feeds new measurement approach and KPIs
Aurora™ HD Video & the Attention Score
Video Play DEC
`
User Interactions
Interaction Window
Video Play DEC
User Interactions
Interaction Window
Aurora™ HD Video & the Attention Score
Interaction window:
12 seconds
User interaction window:
10.5 seconds 10.5 / 12 = Attention Score
87.5
Attention Score
24
Aurora Interactive Video
Betsson
Aurora
Provide an interact-able and
engaging ad for your audience
catch their attention. Therefore,
measure if your audience is
really watching the video by
looking at the interaction
results.
AdColony’s Certified
Brand Study
AdColony’s Certified Study Report
AdColony’s Certified Study Report process follows a simple structure that would measure the
effectiveness of your video ads in conveying the brand association, brand message and creative
components.
• There are two sample groups; the exposed & the control.
The exposed group is served your video ad and sees the
question right after the video or after via retargeting, while
the control group is not exposed to the ad.
Exposed Group
Control Group
All the answers of both exposed and control groups are collected and analyzed by AdColony.
Brand
Recall
Brand
Favorability
Ad Recall
Message
Associatio
n
Purchase
Intent
Measure
Change variables and define
insights from results…
•Frequency Analysis
•Creative Performance
Comparison
•Weekly Statistics
•Audience Analysis
Optional:
Insights Beyond Metrics and Numbers…
Measure your campaign's impact on perceptions and behaviors throughout the consumer
journey…
28
Measure your campaign's impact on perceptions and behaviors throughout the consumer
journey…
Go beyond traditional metrics like impressions & views…
•Frequency Analysis
• Creative Performance
Comparison
• Weekly Statistics
•Audience Analysis
Chance of asking any
questions to your target
audience
Thank You.

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AdColony _Presentation.pptx

  • 1.
  • 2. 2 A Mobile In-App Only Company KPI Oriented Mobile Marketing Solutions AdColony’s goal is to provide customised solutions by understanding company KPIs AdColony has a passion for delivering customized unique solutions by helping companies to personalize their mobile marketing initiatives. As the highest quality mobile advertising and marketing platform, AdColony marketplace connects over 150 DSPs to 7,000 SDK direct, in-app inventory partners. Any measurement tool, any format, and mobile ad sizes. Who is AdColony?
  • 3. Highest Quality Mobile Experiences Reaching an audience of 1.5 billion engaged mobile users 25Offices All Around the World Fortune 500 brands and over 85% of the world’s top grossing mobile publishers trust AdColony to tell their brand story – knowing that their target customers are going to see and hear it. Denmark Turkey South Africa UAE Greece Sweden Norway Egypt Saudi Arabia Germany UK Colombia Brazil Argentina Chile Peru Mexico Singapore India South Korea USA Spain Italy Russia
  • 4. 4 5.5M+ Completed Video Views 1.3M+ Unique Reach Massive scale to make an impact and reach your audience Georgia
  • 5. 5 *Footer 459 320 281 217 256 234 302 181 173 879 164 182 239 175 194 62 133 130 Google Chartboost Twitter AppLovin Vungle Facebook Tapjoy InMobi Google Play Store Top 1000 Apple App Store Top 1000 AdColony has more direct, SDK connections with the top 1,000 apps containing User-Initiated Video ads than any other company. Source: Mixrank U.S. SDK Penetration, Q4 2017 The largest source of User- Initiated Video in the world 1338 484 463 456 431 428 364 314 303 The second biggest in-app inventory in the world
  • 6. 6 Unparalleled Reach in Top Apps across both OS’s Most popular apps in App Store & Google Play Store in a single inventory
  • 7. 7 Audience Targeting Breaking the market down into smaller, more specific blocks of customers with unique needs… Gamers Moms Business eShoppers Tech Heads Demographics Third Party Verification Ad Engagement App Ownership AdColony True Audiences are created by leveraging machine-learning algorithms powered by real-time data.
  • 8. True Audiences™: Sample Segments Parents Fashionista Movie Goers Foodies Health & Fitness Travel Enthusiast Moms Automotive Gamers Students eShoppers Finance Professionals Housewives Tech Heads Music & Entertainment Sports Premium Business Kids
  • 9. Apart from our Audience Groups, we have additional targeting options Device targeting OS Targeting ISP Targeting Weather Targeting Battery/Charge Targeting Language Targeting Geo / City Targeting Retargeting Day Parting
  • 10. 10 Right Format Improve the ad experience and achieve higher levels of engagement by offering your targeted user value in exchange for their attention Mary Meeker, Internet Trends, 2018 Source: Millward Brown AdReaction: Video Creative in a Digital World 68% 52% 51% 45% 26% 21% 20% 32% 48% 49% 55% 74% 79% 80% User-initiated mobile app Social click-to-play Skippable pre-roll In banner click-to-play Social auto-play In-banner auto-play Pre-roll Positive Negative 90% AND HIGHER* VIDEO COMPLETION RATES 3x MORE PREFERRED** THAN NON-SKIPPABLE PRE-ROLL VIDEO
  • 11. 11 Professional, Brand-Safe Inventory The most popular apps in the Google Play and Apple App store, mainly focused on the hottest games in the world. LDA and COPPA Compliant A vast range of compliant inventory, including COPPA-compliant and LDA-compliant impressions. Verified by Leading Partners Certified for brand safety monitoring and blocking with MOAT, IAS and DV. Grapeshot and WhiteOps integrations are underway Always brand safe. No surprises.
  • 12. 12 Edge-to-edge 100% Viewable No Buffer 100% Measurable User Initiated Completed View Aware Engagement 100% Audible Ideas, not impressions… Our full-screen, impactful and interactive experiences turn heads and win awards.
  • 13. 13 100% Completed Fully Viewable Fully Audible Instant Play™ HD Video Dynamic End Card (DEC) Visual Quality Smooth Experience Aware Engagement Inspire Engage Engagement at an aware level… Engagement as a way of increasing brand awareness…
  • 15. IP Video & Basic End Card BETMGM Aurora is great to provide an interact-able and engaging ad for your audience catch their attention. Measure if your audience is really watching the video.
  • 16. IP Video & Basic+ End Card Bet.co.za Aurora is great to provide an interact-able and engaging ad for your audience catch their attention. Measure if your audience is really watching the video.
  • 17. IP Video & Basic+ End Card BetBoom Aurora is great to provide an interact-able and engaging ad for your audience catch their attention. Measure if your audience is really watching the video.
  • 18. IP Video & Premium Game End Card Bet-at-home Aurora is great to provide an interact-able and engaging ad for your audience catch their attention. Measure if your audience is really watching the video.
  • 19. with Aurora™ HD Video Interactive Video Experience
  • 20. Aurora™ HD Video captivates with eye-catching, truly unique experiences.
  • 21. Total Interaction Rate Attention Rate Average Interactions per User Unique Interaction Rate Attention level measured by when and how the average user interacted during the video. Likelihood of user interaction, the higher the rate, the more likely users were to engage. Total unique users that showed some level of attention by interacting at least once. Average number of total interactions completed by users who viewed the ad. Aurora™ delivers key insights about attention & interaction In-video interactivity feeds new measurement approach and KPIs
  • 22. Aurora™ HD Video & the Attention Score Video Play DEC ` User Interactions Interaction Window
  • 23. Video Play DEC User Interactions Interaction Window Aurora™ HD Video & the Attention Score Interaction window: 12 seconds User interaction window: 10.5 seconds 10.5 / 12 = Attention Score 87.5 Attention Score
  • 24. 24 Aurora Interactive Video Betsson Aurora Provide an interact-able and engaging ad for your audience catch their attention. Therefore, measure if your audience is really watching the video by looking at the interaction results.
  • 26. AdColony’s Certified Study Report AdColony’s Certified Study Report process follows a simple structure that would measure the effectiveness of your video ads in conveying the brand association, brand message and creative components. • There are two sample groups; the exposed & the control. The exposed group is served your video ad and sees the question right after the video or after via retargeting, while the control group is not exposed to the ad. Exposed Group Control Group All the answers of both exposed and control groups are collected and analyzed by AdColony.
  • 27. Brand Recall Brand Favorability Ad Recall Message Associatio n Purchase Intent Measure Change variables and define insights from results… •Frequency Analysis •Creative Performance Comparison •Weekly Statistics •Audience Analysis Optional: Insights Beyond Metrics and Numbers… Measure your campaign's impact on perceptions and behaviors throughout the consumer journey…
  • 28. 28 Measure your campaign's impact on perceptions and behaviors throughout the consumer journey… Go beyond traditional metrics like impressions & views… •Frequency Analysis • Creative Performance Comparison • Weekly Statistics •Audience Analysis Chance of asking any questions to your target audience

Editor's Notes

  1. Let’s check the bars. Grey bar shows the duration of the video Blue bar shows 12 seconds of space to interact with the video Pink bar shows how many seconds interacted In the 12 second interaction area, users interacted for 10.5 seconds. When we divide them, we get the attention score. And we can actually directly measure how much attention the user gives while watching our video. Videoyu izerlerken aşağıdaki barlara dikkat etmemiş olma ihtimaliniz çok yüksek olduğu için barlara bakalım; Gri - bizim videomuzun süresi Mavi - video ile etkileşime geçeceği alan 12 saniyelik alan Pembe barlar da kaç saniye interaksiyona geçmiş - harita çıkmış ama hemen dokunmamış örneğin… 12.5 saniyelik interaksiyon alanında, 10.5 saniye interaksiyona geçmiş. Bunları birbirine böldüğümüzde attention score’u elde ediyoruz. Ve kullanıcının bizim videomuzu izlerken ne kadar dikkatini verdiğini aslında direkt olarak ölçebiliyoruz.