Dyer's star theory proposes that stars are constructed images made of various promotional materials rather than real people. He describes stars as constructions, and how the industry and audience shape them. Justin Bieber is a great example of a constructed star, as he was discovered on YouTube and guided by his managers to appeal to his target audience of young girls through his music, persona, and image. His "streetwise" look was arguably developed artificially to counter claims of him looking too young and boost his popularity on social media.

1. Star Theory
Justin Aldridge

2. Richard Dyer’s Theory
Dyer proposes that “A star is an image not a real person that
is constructed (as any other aspect of fiction is) out of a
range of materials (eg advertising, magazines etc as well as
films [music]).”
Dyer portrays his theory into 4 sections:
Stars as construction, industry and audience, ideology and
culture and character and personality.

3. Justin Bieber in Dyer’s Star Theory
Justin Bieber is a Canadian singer born on March 1st 19994. He is a great
example of a star construction as he was discovered through his YouTube
channel in 2008 by a talent manager. He originally started off creating covers
songs and posting them on YouTube. He signed to RBMG and released his debut EP
in late 2009. By the time Bieber was 13, he was moved to Atlanta, Georgia to
record demo tapes. He was singing for Usher one week later.
Due to puberty, Bieber’s voice changed and was deeper than on his first album
which sparked a shift in his persona and style.

4. Image and Presentation
As Bieber’s fame was almost instant, it resulted in
him struggling to deal with his fame and publicity.
During this time he was managed to deal with the
fame and publicity which contributed to how he is
now as he has gained attention on social media;
almost shifting the focus from his music to how he
acts as a person. A “streetwise” look was created
for him. Arguably this look was developed for him
to counter claims of him looking younger than his
age, suggesting he is tough despite what his age and
appearance would imply. This further exemplifies how
his persona was created and developed somewhat
artificially since he was guided to be who he is
today.

5. Industry and Audience
The industry created Bieber in such a way to appeal to
his audience which heavily consists of girls that vary
from pubescent to young adults. His music is tailored
to connect with said audience since the lyrics are
mainly about love and relationships; subjects which
girls are infatuated with. Obviously Bieber’s strings
are pulled in a fashion that earns his record label the
most amount of money so catering to his audience in the
way he does earns them money. Due to his “streetwise”
look, it is arguable that his hair and tattoo changes
were suggested by the industry to gain attention from
his audience on social media to accelerate his public
image.