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7. theories for production
This document discusses theories of modernism and postmodernism and how they relate to media production. It provides context on modernism as a rejection of realism from the 1890s-1960s, noting modern art was self-reflexive. Postmodernism emerged in the 1970s, characterized by blurred genres, fiction/reality, and hyperreality where mediated reality is preferred over real reality. Jean Baudrillard's theory of simulacra and hyperreality is explained, where the real is replaced by simulations until the distinction collapses. Characteristics of postmodern music videos are identified, including bricolage, pastiche, intertextuality, breaking the fourth wall, parody, and homage.
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7. theories for production
- 1. Theories for Production Usingmedia theory to inform our production work – 2 Lessons
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- 3. First Came…Modernism - Art/ social-political movement that aimed to reinvent culture that had become outdated. - Roughly occurred between 1890s - 1960s. - A rejection against realism. - Divisions of modernism include avant-garde and surrealism. - Films / novels / art were self-reflexive of society.
- 4. Modernist art challengedthe realism and illusion of the romantic era. John Constable Pablo Picasso (Romanticism) (Modernism)
- 5. Modernism is self-reflexive,it draws attention to itself and the materials is uses. - E.g. Jackson Pollock
- 6. Postmodernism 1970s onwards The breakdown of barriers between genres and style The breakdown of distinction between binary divides (E.g. human and machine) Mixing up time, space and narrative Emphasis of style over content Blurring of fiction and reality / representation and the real Becoming more use to a mediated version of reality, than reality itself (hyperreality).
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- 8. Hyperreality ‘a condition inwhich "reality" has been replaced by simulacra’
- 9. Simulacra... When a signloses its relation to reality, it then begins to simulate a simulation Simulation: The process in which a representation of something comes to replace the thing which is actually being represented. The representation then becomes more important than ‘the real thing’ Hyperreality: Division between "real" and simulation has collapsed, therefore an illusion of an object is no longer possible because the real object is no longer there.
- 10. Understanding Hyperreality Celebrity culture: Celebrities who reach a point at which every aspect of their lives is taken care of by someone else are said to live in a hyperreal world. They lose the ability to interact with people on a normal level and are cocooned in Hyperreality. Normal people often try to copy this, for example one man who is obsessed with Britney Spears and every aspect of his life relates to her, he genuinely believes that he lives in the same world as her. This is a common case in which someone has become more engaged in the hyperreal world than the actual real world.
- 11. Intertextuality - onemedia text referring to another 1970s / 1980s cop series Sabotage music video Intertextuality
- 12. - The Simpsonsparodies both high and low culture to a wide range of audiences. - Part of the idea of postmodernism is that there is no divide between high art and mass culture. Parody Parody - mocking something in an original way
- 13. Pastiche - Anartistic work in a style that imitates that of another work, artist, or period. This is a self-conscious imitation. Gentlemen Prefer Blondes Marilyn Monroe Material Girl Madonna Ashanti Foolish music videoGoodfellas Pastiche
- 14. Bricolage - mixingup and using different genres and styles Shaun of the Dead: Zombie mixed with and romantic comedy. Blade Runner: Sci-Fi and film noir DJ Shadow’s Entroducing: The first album to be completely made up of sampled music. Bricolage
- 15. Homage - imitationfrom a respectful standpoint Psycho - the 1960 original Psycho - the 1998 remake Homage
- 16. Check List fora Post Modern MusicVideo Bricolage – Borrowing from other forms of media Pastiche – Copying of previous texts Intertextuality – Making reference to another text Breaking down the forth wall – Directly addressing the audience through the camera Parody – Mocking something in an original way Hyper consciousness – where the audience are very aware what we are watching is not real Hyper Reality – Where reality is replaced by a simulation Homage – respectful imitation Narcissism – fascination with oneself, vanity
- 17. Paparazzi (Lady Gaga) Directed byJonas Akerlund Analysis of Postmodern MusicVideo
- 18. Pastiche / Homage • Genericconventions of a ‘golden age’ Hollywood film of which ‘Gaga’ is the leading lady
- 19. Sunset Boulevard (1950) Narrativeand stylistic similarities and intertextual references
- 20. Intertextuality and theblurring of boundaries Fembot, Metropolis (RIGHT) The breakdown of distinction between binary divides. Lady Gaga as an humanoid
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- 22. CASE STUDY: LadyGaga Makes reference to the film ‘Vertigo’ The use of icy, remote blonde ‘femme fatale’ character is also a hallmark of a Hitchcock film. Hitchcock Homage
- 23. Blurring of fictionand reality / representation and the real
- 24. Plenary What are theconventions of a postmodern media text? What is the appeal to audiences?
- 25. Task Working ingroups you will analyse a music video using postmodernism. Each group will be given a video to analyse. They will have to prepare a presentation that they will give to the class. All members of the group should upload the presentation to their own blogs. Videos: Lady GaGa – Telephone Eminem - Without me Katy Perry – Hot N Cold