SlideShare a Scribd company logo

Theories for Production
Using media theory to inform our production work – 2 Lessons

MusicVideos as PostmodernTexts
First Came…Modernism
- Art / social-political movement that aimed to reinvent culture that
had become outdated.
- Roughly occurred between 1890s - 1960s.
- A rejection against realism.
- Divisions of modernism include avant-garde and surrealism.
- Films / novels / art were self-reflexive of society.
Modernist art challenged the realism and illusion of the
romantic era.
John Constable Pablo Picasso
(Romanticism) (Modernism)
Modernism is self-reflexive, it draws attention to itself and the
materials is uses. - E.g. Jackson Pollock
Postmodernism
 1970s onwards
 The breakdown of barriers between genres and style
 The breakdown of distinction between binary divides (E.g. human and machine)
 Mixing up time, space and narrative
 Emphasis of style over content
 Blurring of fiction and reality / representation and the real
 Becoming more use to a mediated version of reality, than reality itself (hyperreality).
Jean Baudrillard’sTheory
Hyperreality
‘a condition in which "reality" has been
replaced by simulacra’
Simulacra...
When a sign loses its relation to reality, it then begins to simulate a simulation
Simulation:
 The process in which a representation of something comes to replace the
thing which is actually being represented.
 The representation then becomes more important than ‘the real thing’
Hyperreality:
 Division between "real" and simulation has collapsed,
 therefore an illusion of an object is no longer possible because the real
object is no longer there.
Understanding Hyperreality
Celebrity culture:
 Celebrities who reach a point at which every aspect of their lives is
taken care of by someone else are said to live in a hyperreal world.
 They lose the ability to interact with people on a normal level and are
cocooned in Hyperreality.
 Normal people often try to copy this, for example one man who is
obsessed with Britney Spears and every aspect of his life relates to
her, he genuinely believes that he lives in the same world as her.
 This is a common case in which someone has become more engaged
in the hyperreal world than the actual real world.
Intertextuality - one media text referring to another
1970s / 1980s cop series
Sabotage music video
Intertextuality
- The Simpsons parodies both high and low culture to a
wide range of audiences.
- Part of the idea of postmodernism is that there is no
divide between high art and mass culture.
Parody
Parody - mocking something in an original way
Pastiche - An artistic work in a style that imitates that of another
work, artist, or period. This is a self-conscious imitation.
Gentlemen
Prefer Blondes
Marilyn Monroe
Material Girl
Madonna
Ashanti Foolish
music
videoGoodfellas
Pastiche
Bricolage - mixing up and using different genres and styles
Shaun of the Dead:
Zombie mixed with
and romantic
comedy.
Blade Runner:
Sci-Fi and film
noir
DJ Shadow’s Entroducing:
The first album to be completely
made up of sampled music.
Bricolage
Homage - imitation from a respectful standpoint
Psycho - the 1960 original Psycho - the 1998 remake
Homage
Check List for a Post Modern MusicVideo
 Bricolage – Borrowing from other forms of media
 Pastiche – Copying of previous texts
 Intertextuality – Making reference to another text
 Breaking down the forth wall – Directly addressing the audience through
the camera
 Parody – Mocking something in an original way
 Hyper consciousness – where the audience are very aware what we are
watching is not real
 Hyper Reality – Where reality is replaced by a simulation
 Homage – respectful imitation
 Narcissism – fascination with oneself, vanity
Paparazzi
(Lady Gaga)
Directed by Jonas Akerlund
Analysis of Postmodern MusicVideo
Pastiche /
Homage
• Generic conventions
of a ‘golden age’
Hollywood film of
which ‘Gaga’ is the
leading lady
Sunset Boulevard (1950)
Narrative and stylistic similarities and intertextual references
Intertextuality and the blurring of boundaries
Fembot, Metropolis (RIGHT)
The breakdown of distinction between
binary divides.
Lady Gaga as an humanoid
Referencing Popular Culture
CASE STUDY: Lady Gaga
 Makes reference to the film
‘Vertigo’
 The use of icy, remote
blonde ‘femme fatale’
character is also a hallmark
of a Hitchcock film.
Hitchcock Homage
Blurring of fiction and reality / representation and the real
Plenary
What are the conventions of a postmodern media text?
What is the appeal to audiences?
Task
 Working in groups you will analyse a music video using
postmodernism.
 Each group will be given a video to analyse. They will have to
prepare a presentation that they will give to the class.
 All members of the group should upload the presentation to
their own blogs.
 Videos:
 Lady GaGa – Telephone
 Eminem - Without me
 Katy Perry – Hot N Cold

More Related Content

What's hot

Introduction to postmodernism
Introduction to postmodernismIntroduction to postmodernism
Introduction to postmodernism
egregson
 
High art & low art hybrids
High art & low art hybridsHigh art & low art hybrids
High art & low art hybrids
Sandra Volcere
 
Introduction to post modernism
Introduction to post modernismIntroduction to post modernism
Introduction to post modernism
quintus
 
Postmodernism
Postmodernism Postmodernism
Postmodernism
Bertie Rogers
 
Modernism vs post modernism
Modernism vs post modernismModernism vs post modernism
Modernism vs post modernism
matcol
 
Postmodernism lesson 1
Postmodernism lesson 1Postmodernism lesson 1
Postmodernism lesson 1
MissConnell
 
Postmodernism
PostmodernismPostmodernism
Postmodernism
Emma McAneny
 
Postmodernism and Intertextuality
Postmodernism and IntertextualityPostmodernism and Intertextuality
Postmodernism and Intertextuality
NcampbellB
 
Postmodernism
PostmodernismPostmodernism
Postmodernism
Stuart Grenville-Price
 
Postmodernism
PostmodernismPostmodernism
Postmodernism
08BMolla
 
Postmodern theory
Postmodern theoryPostmodern theory
Postmodern theory
Matt Senior
 
Post modernism
Post modernismPost modernism
Post modernism
Joe Gianotti
 
Postmodernism & fc
Postmodernism & fcPostmodernism & fc
Postmodernism & fc
tdcjackson
 
Parody in Art
Parody in ArtParody in Art
Parody in Art
Christopher Schroeder
 
Postmodernism
PostmodernismPostmodernism
Postmodernism
aquinasmedia
 
Pomo: Parody and Pastiche
Pomo: Parody and PastichePomo: Parody and Pastiche
Pomo: Parody and Pastiche
missgillies
 
Postmodernism
PostmodernismPostmodernism
Postmodernism
VanessaSultan17
 
Powerpoint(post modernism)
Powerpoint(post modernism)Powerpoint(post modernism)
Powerpoint(post modernism)
Anthony Nguyen
 
Week 10 in jeopardy idealism, authenticity, universality and the avant-garde
Week 10 in jeopardy  idealism, authenticity, universality and the avant-gardeWeek 10 in jeopardy  idealism, authenticity, universality and the avant-garde
Week 10 in jeopardy idealism, authenticity, universality and the avant-garde
DeborahJ
 
Pomo what is postmodernism copy - copy (1)
Pomo what is postmodernism   copy - copy (1)Pomo what is postmodernism   copy - copy (1)
Pomo what is postmodernism copy - copy (1)
SL-english
 

What's hot (20)

Introduction to postmodernism
Introduction to postmodernismIntroduction to postmodernism
Introduction to postmodernism
 
High art & low art hybrids
High art & low art hybridsHigh art & low art hybrids
High art & low art hybrids
 
Introduction to post modernism
Introduction to post modernismIntroduction to post modernism
Introduction to post modernism
 
Postmodernism
Postmodernism Postmodernism
Postmodernism
 
Modernism vs post modernism
Modernism vs post modernismModernism vs post modernism
Modernism vs post modernism
 
Postmodernism lesson 1
Postmodernism lesson 1Postmodernism lesson 1
Postmodernism lesson 1
 
Postmodernism
PostmodernismPostmodernism
Postmodernism
 
Postmodernism and Intertextuality
Postmodernism and IntertextualityPostmodernism and Intertextuality
Postmodernism and Intertextuality
 
Postmodernism
PostmodernismPostmodernism
Postmodernism
 
Postmodernism
PostmodernismPostmodernism
Postmodernism
 
Postmodern theory
Postmodern theoryPostmodern theory
Postmodern theory
 
Post modernism
Post modernismPost modernism
Post modernism
 
Postmodernism & fc
Postmodernism & fcPostmodernism & fc
Postmodernism & fc
 
Parody in Art
Parody in ArtParody in Art
Parody in Art
 
Postmodernism
PostmodernismPostmodernism
Postmodernism
 
Pomo: Parody and Pastiche
Pomo: Parody and PastichePomo: Parody and Pastiche
Pomo: Parody and Pastiche
 
Postmodernism
PostmodernismPostmodernism
Postmodernism
 
Powerpoint(post modernism)
Powerpoint(post modernism)Powerpoint(post modernism)
Powerpoint(post modernism)
 
Week 10 in jeopardy idealism, authenticity, universality and the avant-garde
Week 10 in jeopardy  idealism, authenticity, universality and the avant-gardeWeek 10 in jeopardy  idealism, authenticity, universality and the avant-garde
Week 10 in jeopardy idealism, authenticity, universality and the avant-garde
 
Pomo what is postmodernism copy - copy (1)
Pomo what is postmodernism   copy - copy (1)Pomo what is postmodernism   copy - copy (1)
Pomo what is postmodernism copy - copy (1)
 

Similar to 7. theories for production

Week 1 way in
Week 1 way inWeek 1 way in
Week 1 way in
leighmedia
 
11film Studies
11film Studies11film Studies
05. Contemporary Media Issues - Postmodern Aesthetics
05. Contemporary Media Issues - Postmodern Aesthetics05. Contemporary Media Issues - Postmodern Aesthetics
05. Contemporary Media Issues - Postmodern Aesthetics
Alleyn's School Film Studies Department
 
Postmodernism in media
Postmodernism in mediaPostmodernism in media
Postmodernism in media
Preethi Ravi
 
Postmodern film Presentation
Postmodern film PresentationPostmodern film Presentation
Postmodern film Presentation
Simone Scott
 
Baudrillard, Jameson and Lyotard
Baudrillard, Jameson and LyotardBaudrillard, Jameson and Lyotard
Baudrillard, Jameson and Lyotard
Lily Morgan
 
Postmodernism mindmap
Postmodernism mindmapPostmodernism mindmap
Postmodernism mindmap
evamariaa
 
Post Modernity Morimura
Post Modernity MorimuraPost Modernity Morimura
Post Modernity Morimura
mcmahonslides
 
Postmodernism version 2
Postmodernism version 2Postmodernism version 2
Postmodernism version 2
anniapple
 
Postmodernism version 2
Postmodernism version 2Postmodernism version 2
Postmodernism version 2
anniapple
 
Postmodernism
PostmodernismPostmodernism
Postmodernism
Stephen Baker
 
Postmodernism.pptx
Postmodernism.pptxPostmodernism.pptx
Postmodernism.pptx
Fahmida Haque
 
Jean baudrillard research
Jean baudrillard researchJean baudrillard research
Jean baudrillard research
GeorgiaLeaper
 
Postmodernism and Music vids
Postmodernism and Music vidsPostmodernism and Music vids
Postmodernism and Music vids
Georgina Black
 
Postmodern Theory
Postmodern TheoryPostmodern Theory
Postmodern Theory
amber_jackson
 
Postmodernism
PostmodernismPostmodernism
Postmodernism
08BMolla
 
Postmodernism
PostmodernismPostmodernism
Postmodernism
jessicaroseramplin
 
Post Modernism
Post ModernismPost Modernism
Post Modernism
klyza_bill
 
Postmodernism: Into The World Of Divergents
Postmodernism: Into The World Of DivergentsPostmodernism: Into The World Of Divergents
Postmodernism: Into The World Of Divergents
Juseph Elas
 
Arfa sanam
Arfa sanamArfa sanam
Arfa sanam
Arfa Sanam
 

Similar to 7. theories for production (20)

Week 1 way in
Week 1 way inWeek 1 way in
Week 1 way in
 
11film Studies
11film Studies11film Studies
11film Studies
 
05. Contemporary Media Issues - Postmodern Aesthetics
05. Contemporary Media Issues - Postmodern Aesthetics05. Contemporary Media Issues - Postmodern Aesthetics
05. Contemporary Media Issues - Postmodern Aesthetics
 
Postmodernism in media
Postmodernism in mediaPostmodernism in media
Postmodernism in media
 
Postmodern film Presentation
Postmodern film PresentationPostmodern film Presentation
Postmodern film Presentation
 
Baudrillard, Jameson and Lyotard
Baudrillard, Jameson and LyotardBaudrillard, Jameson and Lyotard
Baudrillard, Jameson and Lyotard
 
Postmodernism mindmap
Postmodernism mindmapPostmodernism mindmap
Postmodernism mindmap
 
Post Modernity Morimura
Post Modernity MorimuraPost Modernity Morimura
Post Modernity Morimura
 
Postmodernism version 2
Postmodernism version 2Postmodernism version 2
Postmodernism version 2
 
Postmodernism version 2
Postmodernism version 2Postmodernism version 2
Postmodernism version 2
 
Postmodernism
PostmodernismPostmodernism
Postmodernism
 
Postmodernism.pptx
Postmodernism.pptxPostmodernism.pptx
Postmodernism.pptx
 
Jean baudrillard research
Jean baudrillard researchJean baudrillard research
Jean baudrillard research
 
Postmodernism and Music vids
Postmodernism and Music vidsPostmodernism and Music vids
Postmodernism and Music vids
 
Postmodern Theory
Postmodern TheoryPostmodern Theory
Postmodern Theory
 
Postmodernism
PostmodernismPostmodernism
Postmodernism
 
Postmodernism
PostmodernismPostmodernism
Postmodernism
 
Post Modernism
Post ModernismPost Modernism
Post Modernism
 
Postmodernism: Into The World Of Divergents
Postmodernism: Into The World Of DivergentsPostmodernism: Into The World Of Divergents
Postmodernism: Into The World Of Divergents
 
Arfa sanam
Arfa sanamArfa sanam
Arfa sanam
 

More from Tracey Spavins

Storyboarding
StoryboardingStoryboarding
Storyboarding
Tracey Spavins
 
As media studies lesson 1
As media studies   lesson 1As media studies   lesson 1
As media studies lesson 1
Tracey Spavins
 
Colons and semi colons power point
Colons and semi colons power pointColons and semi colons power point
Colons and semi colons power point
Tracey Spavins
 
Horror films hand out
Horror films hand outHorror films hand out
Horror films hand out
Tracey Spavins
 
Horror genre
Horror genreHorror genre
Horror genre
Tracey Spavins
 
As intro lesson
As intro lessonAs intro lesson
As intro lesson
Tracey Spavins
 
Micro Features Lesson
Micro Features LessonMicro Features Lesson
Micro Features Lesson
Tracey Spavins
 
8. editing and cinematography for mv
8. editing and cinematography for mv8. editing and cinematography for mv
8. editing and cinematography for mv
Tracey Spavins
 
5. digipak analysis
5. digipak analysis5. digipak analysis
5. digipak analysis
Tracey Spavins
 
3. genre research and audience expectations
3. genre research and audience expectations3. genre research and audience expectations
3. genre research and audience expectations
Tracey Spavins
 
4. record labels and permission
4. record labels and permission4. record labels and permission
4. record labels and permission
Tracey Spavins
 
1. star image
1. star image1. star image
1. star image
Tracey Spavins
 
Introduction
IntroductionIntroduction
Introduction
Tracey Spavins
 
Open evening tv screens v2
Open evening tv screens v2Open evening tv screens v2
Open evening tv screens v2
Tracey Spavins
 
Section b technology
Section b   technologySection b   technology
Section b technology
Tracey Spavins
 
Section b synergy
Section b   synergySection b   synergy
Section b synergy
Tracey Spavins
 
Film 4 part 1
Film 4   part 1Film 4   part 1
Film 4 part 1
Tracey Spavins
 
Film 4 part 2
Film 4   part 2Film 4   part 2
Film 4 part 2
Tracey Spavins
 
Mldp information tp september 2012
Mldp information tp september 2012Mldp information tp september 2012
Mldp information tp september 2012
Tracey Spavins
 
Theory
TheoryTheory

More from Tracey Spavins (20)

Storyboarding
StoryboardingStoryboarding
Storyboarding
 
As media studies lesson 1
As media studies   lesson 1As media studies   lesson 1
As media studies lesson 1
 
Colons and semi colons power point
Colons and semi colons power pointColons and semi colons power point
Colons and semi colons power point
 
Horror films hand out
Horror films hand outHorror films hand out
Horror films hand out
 
Horror genre
Horror genreHorror genre
Horror genre
 
As intro lesson
As intro lessonAs intro lesson
As intro lesson
 
Micro Features Lesson
Micro Features LessonMicro Features Lesson
Micro Features Lesson
 
8. editing and cinematography for mv
8. editing and cinematography for mv8. editing and cinematography for mv
8. editing and cinematography for mv
 
5. digipak analysis
5. digipak analysis5. digipak analysis
5. digipak analysis
 
3. genre research and audience expectations
3. genre research and audience expectations3. genre research and audience expectations
3. genre research and audience expectations
 
4. record labels and permission
4. record labels and permission4. record labels and permission
4. record labels and permission
 
1. star image
1. star image1. star image
1. star image
 
Introduction
IntroductionIntroduction
Introduction
 
Open evening tv screens v2
Open evening tv screens v2Open evening tv screens v2
Open evening tv screens v2
 
Section b technology
Section b   technologySection b   technology
Section b technology
 
Section b synergy
Section b   synergySection b   synergy
Section b synergy
 
Film 4 part 1
Film 4   part 1Film 4   part 1
Film 4 part 1
 
Film 4 part 2
Film 4   part 2Film 4   part 2
Film 4 part 2
 
Mldp information tp september 2012
Mldp information tp september 2012Mldp information tp september 2012
Mldp information tp september 2012
 
Theory
TheoryTheory
Theory
 

7. theories for production

  • 1.  Theories for Production Using media theory to inform our production work – 2 Lessons
  • 3. First Came…Modernism - Art / social-political movement that aimed to reinvent culture that had become outdated. - Roughly occurred between 1890s - 1960s. - A rejection against realism. - Divisions of modernism include avant-garde and surrealism. - Films / novels / art were self-reflexive of society.
  • 4. Modernist art challenged the realism and illusion of the romantic era. John Constable Pablo Picasso (Romanticism) (Modernism)
  • 5. Modernism is self-reflexive, it draws attention to itself and the materials is uses. - E.g. Jackson Pollock
  • 6. Postmodernism  1970s onwards  The breakdown of barriers between genres and style  The breakdown of distinction between binary divides (E.g. human and machine)  Mixing up time, space and narrative  Emphasis of style over content  Blurring of fiction and reality / representation and the real  Becoming more use to a mediated version of reality, than reality itself (hyperreality).
  • 8. Hyperreality ‘a condition in which "reality" has been replaced by simulacra’
  • 9. Simulacra... When a sign loses its relation to reality, it then begins to simulate a simulation Simulation:  The process in which a representation of something comes to replace the thing which is actually being represented.  The representation then becomes more important than ‘the real thing’ Hyperreality:  Division between "real" and simulation has collapsed,  therefore an illusion of an object is no longer possible because the real object is no longer there.
  • 10. Understanding Hyperreality Celebrity culture:  Celebrities who reach a point at which every aspect of their lives is taken care of by someone else are said to live in a hyperreal world.  They lose the ability to interact with people on a normal level and are cocooned in Hyperreality.  Normal people often try to copy this, for example one man who is obsessed with Britney Spears and every aspect of his life relates to her, he genuinely believes that he lives in the same world as her.  This is a common case in which someone has become more engaged in the hyperreal world than the actual real world.
  • 11. Intertextuality - one media text referring to another 1970s / 1980s cop series Sabotage music video Intertextuality
  • 12. - The Simpsons parodies both high and low culture to a wide range of audiences. - Part of the idea of postmodernism is that there is no divide between high art and mass culture. Parody Parody - mocking something in an original way
  • 13. Pastiche - An artistic work in a style that imitates that of another work, artist, or period. This is a self-conscious imitation. Gentlemen Prefer Blondes Marilyn Monroe Material Girl Madonna Ashanti Foolish music videoGoodfellas Pastiche
  • 14. Bricolage - mixing up and using different genres and styles Shaun of the Dead: Zombie mixed with and romantic comedy. Blade Runner: Sci-Fi and film noir DJ Shadow’s Entroducing: The first album to be completely made up of sampled music. Bricolage
  • 15. Homage - imitation from a respectful standpoint Psycho - the 1960 original Psycho - the 1998 remake Homage
  • 16. Check List for a Post Modern MusicVideo  Bricolage – Borrowing from other forms of media  Pastiche – Copying of previous texts  Intertextuality – Making reference to another text  Breaking down the forth wall – Directly addressing the audience through the camera  Parody – Mocking something in an original way  Hyper consciousness – where the audience are very aware what we are watching is not real  Hyper Reality – Where reality is replaced by a simulation  Homage – respectful imitation  Narcissism – fascination with oneself, vanity
  • 17. Paparazzi (Lady Gaga) Directed by Jonas Akerlund Analysis of Postmodern MusicVideo
  • 18. Pastiche / Homage • Generic conventions of a ‘golden age’ Hollywood film of which ‘Gaga’ is the leading lady
  • 19. Sunset Boulevard (1950) Narrative and stylistic similarities and intertextual references
  • 20. Intertextuality and the blurring of boundaries Fembot, Metropolis (RIGHT) The breakdown of distinction between binary divides. Lady Gaga as an humanoid
  • 22. CASE STUDY: Lady Gaga  Makes reference to the film ‘Vertigo’  The use of icy, remote blonde ‘femme fatale’ character is also a hallmark of a Hitchcock film. Hitchcock Homage
  • 23. Blurring of fiction and reality / representation and the real
  • 24. Plenary What are the conventions of a postmodern media text? What is the appeal to audiences?
  • 25. Task  Working in groups you will analyse a music video using postmodernism.  Each group will be given a video to analyse. They will have to prepare a presentation that they will give to the class.  All members of the group should upload the presentation to their own blogs.  Videos:  Lady GaGa – Telephone  Eminem - Without me  Katy Perry – Hot N Cold