slideshare presentation showing Richard Dyers views talking about 'Star Theory'.

1. Richard Dyer
“STAR THEORY”
CASEY

2. RICHARD DYER?
• WHO IS RICHARD DYER?
Dyer’s first full-length book was ‘Stars’ produced in 1979.
Within this book, he developed the idea that the viewers’
perceptions of a film is massively influenced by the
perception of its stars, and that publicity materials and
reviews determine the way that audiences experience the
film.
Richard Dyer theory is the idea that icons and celebrities are constructed by institutions
for the financial gain and to target one specific group of people. Furthermore, serving a
purpose of making money out of the audience because fans idolise these stars and buy
their music and products they have produced.

3. • STAR THEORY
Pop performers are described as pop stars due to
being quickly promoted to this status by their
management and from the public. This is usually
done by using certain stories to make themselves
more well known. This is mostly done by being
noticed in magazines to up their fame. By using
stories about relationships and attendance at
parties and events, it will increase their fame and
make them become more famous.

4. It is clear to the public that stars are manufactured by the music industry to
serve a purpose. Record companies nurture and shape their stars to fit a
certain idea of what they want. An example of this is TV talent shows that tend
to manufacture what they think the audience wants to see. Which results in the
‘photocopied’ nature of many boy teen bands. This includes, One Direction,
Union J and The Wanted.

5. Stars as Constructions
Stars are constructed and made into artificial
images for the public. Even if they are represented
as being "real people“ and experiencing real
emotions etc., they’re still portrayed as created and
put together. They can be copied and/or parodied
because of it the way they have been presented.
Some example’s of this could be Madonna's conical
bra in the early 1990s, Bono's 'Fly' sunglasses,
Britney's belly and Justin Bieber’s hair style that
made the public go crazy for him.
Pop stars have the advantage over film stars in that
their constructed image may be much more
consistent over a period of time, and is not
dependent on the creative input of others.
Dyer proposes that:
A star is an image not a real person that is
constructed (as any other aspect of fiction is) out
of a range of materials (eg advertising,
magazines etc as well as films [music]).

6. Ideology & Culture
A star may initiate a fashion trend, with
their fans copying their hairstyle and
clothing. Stars initiate or benefit from
cultural discourse , and create an
ongoing critical commentary. Now more
than ever before, social networks give
pop stars the opportunity to establish
their own values outside their music.