Kanye West Vibe Content's page analysis

1. Kanye West is wearing
vintage clothing,
expressing a retro
atmosphere and connoting
class. This perhaps strays
from the stereotype that
hip hop artists are
‘gangster’.
Large ‘V’, commonly used in Vibe
magazine. Creates brand-identity
and makes it easy for target
audience to identify.
‘Contents’ masthead
written in a unique way.
Letters fall down the page.
Brings life to a quite dull
cover page.
Colour Scheme-
Grey, Silver and
Black. Very dull
colours. Perhaps this
represents the ‘stone
cold’ image Kanye
attempts to express
in his career.
Kanye has a very stern facial
expression. This represents him
as a cold character, perhaps
focused and determined on
success. This links in with the
‘cold’ atmosphere the colour
scheme creates.
A woman’s hand
arches over Kanye’s
body suggesting that
he’s wanted. This
emphasises
aspiration to be the
model, pushing the
target audience to
purchase,
Red heart ‘bringing life’ to
Kanye and the content page.
Only thing on the whole page in
colour. The colour red connotes
passion and love which
contrasts the colour scheme.
‘Classy’ font used in
content titles. This goes
against the rough,
‘ghetto’ connotations
of hip-hop.
Content section for
fashion. Shows
magazine is aiming
for a bigger mass of
audience. Effective in
selling the product to
more.