The document summarizes a survey and marketing strategy for Kala Kola's hair dye product line aimed at women aged 20-50 from lower socioeconomic classes in Pakistan. Key points from the survey include that the target audience watches entertainment TV, reads magazines, and travels via public transit. The marketing strategy accordingly focuses advertising on Urdu TV channels, magazines, billboards at bus stops, radio, and limited digital media to reach customers both in Pakistan and abroad.