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Advertising
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- 2. . Advertising may alsobe used to reassure employees or shareholders that a company is viable or successful. The activity or profession of producing information for promoting the sale of products or services
- 3. HISTORY OF ADVERTISING Advertisingages back to 4000 BC where rock paintings were used as a medium of spreading information. A flyer from 1806 for a traditional medicine
- 4. Pears ad.In 1900 CocaCola in 1890 Dairy Milk 1905
- 5. PRODUCT ADVERTISING Product advertisingis any method of communication about the promotion of a product in an attempt to induce potential customers to purchase the product. BUSINESS ADVERTISING Business advertising is mainly used by service industries like educational institutes and banks.
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- 7. Ogilvy & MatherLtd Corporate office – New York, USA GWT Hindustan Thompson Associates Corporate office – New York, USA Mudra Communications Ltd Corporate office – Ahmadabad, Gujarat McCann-Erickson India Ltd Corporate office – U.S.A RK Swamy BBDO Advertising Ltd Corporate office – Mumbai, Maharashtra
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- 9. DIRECT MAILS Direct mail encompass esa wide variety of marketing materials, including brochures, catalogues, postcards and sales letters. Major corporations know that direct- mail advertising is one of the most effective and profitable ways
- 10. The shelf lifeof any particular print medium is limited. Newspapers for example, are amongst the public eye only for a day This medium may not always give you a wide reach. Internet, on the other hand, can target a global audience You can choose the size of the advertisement space. This will help you to plan the budget of the expenses to be incurred while advertising It is the cheapest method of advertising.
- 11. A Billboard isa large outdoor structure typically found in high traffic areas such as alongside busy roads. Billboards represent large ads.to passing pedestrians and drivers. These usually consist of Static billboards, Digital billboards and mobile billboards.
- 12. TELEVISIO NIf consumers seean advertisement which they consider misleading or offensive, they can write to ASCI. Television advertising has been a popular medium for large retailers TV reaches a much larger audience than local newspapers and radio stations, and it does so during a short period of time. It allows you to convey your message with sight, sound, and motion, which can give your business, product, or service instant credibility.
- 13. RADI ORadio advertising deliversa much more budget friendly solution that other forms of advertising. It is time efficient as the advertisement is executed within a couple of days, unlike TV ads which require proper designing. Radio may not be appropriate if your product needs to be seen or demonstrated to showcase its benefit.
- 14. INTERNETThe Internet, asa global communications medium, provides advertisers with unique and often cost- effective ways of reaching advertising audiences. Online advertising gives your campaigns global coverage, which helps your online campaigns reach more audiences It is easy to measure results here using effective analytics tools which helps you know what to do and what not to do in your following campaigns.
- 15. The cinema audience is basically interestedin feature film than advertiseme nt It has limited coverage. If we take the Indian scene, there are a number of small villages which hardly have cinemas. Screen advertising has a deep impact on the viewers because of large screen size and the fine picture presented to the viewers combined with sound, colour motion and
- 17. CELEBRITY ADVERTISINGCelebrity advertising isused by companies, or a non-profit organization which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness.LAYS BORO PLUS COLGATE DISH TV
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- 20. It should be simple Itshould be capable of holding the reader’s attention it must focus on the product It should educate the people It should be true!
- 22. Advertising has assumednot only a vital position in an organisation but also in a consumer’s life. It thus bridges the gap between the organisation and the final user. Thus every organisation must aim to adopt this method in an appropriate way for not only boosting the sales, but for also improving the image of the organisation.
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