Global advertising, advertising all over the world, sales promotion in international market, international advertising, constraints to advertising campaigns
Calculating the impact of your Advertising Campaign is a crucial step in evaluating your effectiveness and laying your future advertising strategy. Learn the tools of evaluating advertising.
Advertisement Creative strategy & creative tactics & formatsNijaz N
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
Calculating the impact of your Advertising Campaign is a crucial step in evaluating your effectiveness and laying your future advertising strategy. Learn the tools of evaluating advertising.
Advertisement Creative strategy & creative tactics & formatsNijaz N
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.
The message conveyed through advertising appeals influences the purchasing decisions of consumers.
Advertising uses appeals as a way of persuading people to buy certain products.
Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.
Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh MishraAmitabh Mishra
“IMC is an attempt to coordinate various marketing and promotional activities to make marketing communication to target customers more efficient and effective.”
“IMC insures that all forms of communication and messages are carefully linked together”
Advertising Agencies: Integrated Marketing Communication by Amitabh MishraAmitabh Mishra
“An advertising agency is an outside firm that specializes in the creation, production, and/or placement of the communications message and that may provide other services to facilitate the marketing and promotions process”.
An ad agency is a service organization that specializes in planning and executing advertising programs for its clients.
Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences.
The Goal is to generate both short-term financial returns and build long-term brand and shareholder value.
NB:
It's not mine, but it could help anyone else
This presentation covers the importance of developing an Integrated Marketing Communications Media Strategy.
It highlights growth in Digital Media from an Australian perspective.
www.b2bwhiteboard.com
This is a presentation on the scenario of regulations in advertising in India along with some case studies. Hope you find it useful.
This is a presentation done by me for Academic purposes. Lot of content in this presentation has been taken from internet and has been compiled. If you decide to use this ppt for some purpose, I request you to give due credits to me.
IMC Participants & Partners by Amitabh MishraAmitabh Mishra
Participants in IMC can be divided in five major groups-
Advertisers or Client
Advertising agencies.
Media organizations.
Marketing communication specialist organizations.
Collateral services.
Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.
The message conveyed through advertising appeals influences the purchasing decisions of consumers.
Advertising uses appeals as a way of persuading people to buy certain products.
Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.
Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh MishraAmitabh Mishra
“IMC is an attempt to coordinate various marketing and promotional activities to make marketing communication to target customers more efficient and effective.”
“IMC insures that all forms of communication and messages are carefully linked together”
Advertising Agencies: Integrated Marketing Communication by Amitabh MishraAmitabh Mishra
“An advertising agency is an outside firm that specializes in the creation, production, and/or placement of the communications message and that may provide other services to facilitate the marketing and promotions process”.
An ad agency is a service organization that specializes in planning and executing advertising programs for its clients.
Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences.
The Goal is to generate both short-term financial returns and build long-term brand and shareholder value.
NB:
It's not mine, but it could help anyone else
This presentation covers the importance of developing an Integrated Marketing Communications Media Strategy.
It highlights growth in Digital Media from an Australian perspective.
www.b2bwhiteboard.com
This is a presentation on the scenario of regulations in advertising in India along with some case studies. Hope you find it useful.
This is a presentation done by me for Academic purposes. Lot of content in this presentation has been taken from internet and has been compiled. If you decide to use this ppt for some purpose, I request you to give due credits to me.
IMC Participants & Partners by Amitabh MishraAmitabh Mishra
Participants in IMC can be divided in five major groups-
Advertisers or Client
Advertising agencies.
Media organizations.
Marketing communication specialist organizations.
Collateral services.
Multicultural marketing always leads to a dilemma if brand communication should be centralized or localized. The "glocal" approach will help you to develop globally consistent, yet locally relevant brand communication campaigns.
We've had a couple of our clients recently request information on key differences between Emerging and Developed Markets. Given that we operate across a range of such markets, we've shared some insights of such differences.
MANAGING BRANDS OVER TIME
Leroy J. Ebert
DipM MCIM, Chartered Marketer, MSLIM
Manager Marketing and Business Development – Logiwiz Ltd.
Presentation Developed as Course Material for the SLIM Diploma in Brand Management
Content Extracted from “Strategic Brand Management” 3rd Edition
Authors: Kevin Lane Keller
M.G. Parameswaran
Issac Jacob
8 Biggest Mistakes Marketing Operations Makes and How to Avoid ThemMarketo
Smooth marketing operations is crucial for ensuring marketing and sales alignment and ultimately driving the bottom line. Join Tanya Chu, Sr. Marketing Operations Program Manager, for this live webinar as she discusses the top eight marketing operations pitfalls that her team faces on a daily basis and solutions for how to combat them.
You'll learn:
- Optimization tips for lead routing and scoring
- Why data quality is crucial for marketing sales alignment
- How marketing ops can lead the charge on email governance
How To Fix Direct Marketing Mistakes Even Smart Business Persons MakeTroy Holder
"Unlock the secrets of effective direct marketing with this must-see slide deck. Seasoned marketers and digital novices alike can both fall prey to common yet catastrophic errors in their strategies. Don't become another statistic - let Troy Holder, a seasoned marketing expert and mentor, illuminate the path to successful campaigns. With his invaluable insights and proven remedies, he aims not just to educate, but to ignite inspiration in every business individual. Seize this opportunity to turn mistakes into stepping stones, and transform your marketing journey today
Get expert guidance and ongoing support on your journey to success here ➡️https://www.troyholder.com/six.html
Reserve your spot now and unlock your full potential!"
________________
➡️ I Help Professionals & Entrepreneurs Amplify Their Personal Brands
🚀 I Empower Corporate Teams to Succeed with Marketing Strategies
👩🏻 I Support Women in Business to Thrive
International Marketing Management - Promotion & Distribution StrategiesSOMASUNDARAM T
Promotions; international advertising; sales promotion in international markets; international advertising; direct mailing; personal selling; exhibition; generic promotions in international marketing
Global Distribution; distribution as competitive advantage; rationalizing local channels; wholesaling; retailing; global logistics; parallel distribution; global channel design; Entry modes: Licensing, Strategic Alliances, Manufacturing Subsidiaries; optimal entry strategies.
Marketing communication and brand management in Broadcast Media Space Nupur Prakash
The PPT majorly provides an overview about Integrated Marketing Communication. It could prove to be of great help to someone who just entered the field of Marketing.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
2. Learning Objectives
1. Local market characteristics that affect the advertising
and promotion of products
2. The strengths and weaknesses of sales promotion and
public relations in global marketing
3. When global advertising is most effective; when
modified advertising is necessary
4. The effects of a single European market on advertising
5. The communication process and advertising misfires
6. The effect of limited media, excessive media, and
government regulations on advertising and promotion
budgets
3. Introduction
• Once a market offering is developed to meet target market needs, intended
customers must be informed /communicated of the offering
Integrated marketing communications (IMC) comprises:
• advertising
• sales promotions
• personal selling
• direct selling, and
• public relations
• All these mutually reinforcing elements of the promotional mix have as their
common objective the successful sale of a product or service
4. Sales Promotions in International Markets
1. Cents-off
2. In-Store Demonstrations
3. Samples
4. Coupons
5. Gifts
• Sales promotions are marketing activities that stimulate consumer purchases
and improve retailer or middlemen effectiveness and cooperation
Examples of sales promotion include:
• Sales promotions are short-term efforts directed to the consumer or retailer to
achieve such specific objectives as consumer-product trial or immediate
purchase
6. Product Tie-Ins
7. Contests
8. Sweepstakes
9. Sponsorship of Special
Events,
10. Point-Of-Purchase Displays
5. International Advertising
• Decisions involving advertising are those most often
affected by cultural differences among country markets
• Consumers respond in terms of their culture, its style,
feelings, value systems, attitudes, beliefs, and
perceptions
• Advertising’s function is to interpret the qualities of
products in terms of consumer needs, wants, desires,
and aspirations, the emotional appeals, symbols, and
persuasive approaches
• Reconciling an international advertising campaign with
the cultural uniqueness of markets is the challenge
confronting the international or global marketer
6. International Advertising (Contd.)
1. Perform marketing research
2. Specify the goals of the communication
3. Develop the most effective message(s) for
the market segments selected
4. Select effective media
5. Compose and secure a budget
6. Execute the campaign, and
7. Evaluate the campaign relative to the goals
specified
The basic framework and concepts of international advertising
include
the following seven steps:
7.
8.
9.
10.
11. Global Advertising and the Communications Process
1. An information source. An international marketing executive with a
product message to communicate
2. Encoding. The message from the source converted into effective symbolism
for transmission to a receiver
3. A message channel. The sales force and/or advertising media that convey
the encoded message to the intended receiver
4. Decoding. The interpretation by the receiver of the symbolism transmitted
from the information source
5. Receiver. Consumer action by those who receive the message and are the
target for the thought transmitted
6. Feedback. Information about the effectiveness of the message that flows
from the receiver (the intended target) back to the information source for
evaluation of the effectiveness of the process
7. Noise. Uncontrollable and unpredictable influences such as competitive
activities and confusion that detract from the process and affect any or all of
the other six steps
The international communications process consists of the following seven
steps:
16. Legal Constraints
1. Advertising campaigns must comply with
legal regulations around the world
2. Comparative advertising is heavily
regulated in other parts of the world
3. A variety of restrictions on advertising of
pharmaceuticals is restricted in many
countries
4. Advertising on television is strictly
controlled in many countries, e.g., in
Germany, for example, commercials must
be spaced at least 20 minutes apart and
total ad time may not exceed 12 minutes
per hour. Commercial stations in the
United Kingdom are limited to 7 minutes
per hour
17. Linguistic Limitations
Advertising from culture does not often translate well in
another culture due to differences in languages and dialects
EXAMPLES
The Bacardi wanted to sell the drink in Germany called
Pavane, but it is perilously close to pavian, which means
“baboon (monkey)”
A company marketing tomato paste in the Middle East found
that in Arabic the phrase “tomato paste” translates as “tomato
glue”
In Spanish-speaking countries words have different meanings.
The word ball translates in Spanish as bola, which means ball
in one country, revolution in another, a lie or fabrication in
another, and is an obscenity in yet another
Even pronunciation causes problems: Wrigley had trouble
selling its Spearmint gum in Germany until it changed the
spelling to Speermint
18. Constraints to Advertising Campaigns
• There are many problems in communicating a firm’s product offerings
to its various target markets around the world. Some of these include:
1. Cultural Diversity: Ad campaigns and product
brand names being communicated may mean
different things to different cultures
2. Media Limitations: in some underdeveloped
countries, there is a shortage of advertising media
such as radio stations, print media (newspapers,
magazines), and television stations, cable TV, and
satellite TV
3. Production and Cost Limitations: In some markets
costs are prohibitive to advertise on conventional
advertising media; other countries may have low
quality paper to print advertising
19. Constraints to Advertising Campaigns
4. Coverage: In large, less developed countries
advertising media such as television may not be
geographically dispersed
5. Lack of Market Data: This makes it difficult to
reach specific target markets
6. Direct Mail: Even if direct mail is available, it
may not work due to high illiteracy rates in
some countries
7. The Internet: Though advertising via the
internet is fast increasing, the WWW is not
widely available in many countries where
computers are considered expensive