http://blog.digitalmarketing.ac.in/2017/01/challenges-in-rural-communication.html follow the link for more details.

2. Introduction
Rural marketing is a practise of assessing,
persuading and converting the needs, wants,
purchasing power of the customers into effective
demand for products and service out for sale which
would help in sufficing the requirements of people in
the rural areas and thus increase the satisfaction
levels as well as standard of living. There are many
reasons which prove the potential of these rural
markets.

3. Challenges in Rural
Communication
• There are many challenges to
communication in rural.
o Low literacy level
o Poor media reach and exposure
o Vast, heterogeneous and diversely spread rural
audiences.

4. Media Reach is Limited
• imposed limitations on universal communication for rural
consumers
• lead to poor message comprehension and negligible
impact
• fails to translate into consumer awareness and hence
failure in generating consumer pull

5. Rural Audience is difficult
to understand
• understand the behavioural and psycho-graphic
characteristics of the rural audience
• Customers in villages have their own sets of aspirations
and are willing to pay for the right services.

6. Heterogeneity and spread
• Communication pattern in any society is a part of its
culture
• Large numbers of consumers scatters across the country
• 16 scheduled languages and 114 local vernaculars.
• Languages and dialects vary from state to state, region
to region and probably from district to district.

7. Heterogeneity and spread
• Messages have to be delivered in the local language, it
is difficult for the marketers to design promotional
strategies for each of these areas
• Facilities such as phone, telegram and fax are less
developed in villages adding to
the communication problems faced by the marketers

8. Deprived people and
deprived markets
• Poor people and consequently underdeveloped markets
characterize rural markets
• Face problems such as inconsistent electrical power,
scarce infrastructure and unreliable telephone system,
and politico-business associations that hinder
development efforts

9. Low levels of literacy
• The level of literacy is
lower compared with urban
areas
• Print medium becomes
ineffective and to an extent
irrelevant, since its reach is
poor

10. Problems in sales force
management
• reluctant to work in rural areas
• it is difficult for sales force to communicate with the rural
consumers
• Sales force finds it difficult to adjust to the rural environ-
ment and inadequate facilities available in rural areas