SHK – The Advertising Firm is a boutique firm dedicated to creating eye-catching work that demands both attention and retention of brands messaging to potential customers.

2. When it comes to advertising in Texas,
you are faced with a few options:
Television, Radio, Print, Out of Home and
Digital. Faced with these options, it is no
surprise that companies tend to opt for
Television, Print and Digital media and
invest most of their advertising budgets
on those mediums. However, it may
come as a shock to know that in Texas,
one of the mediums which have a high
reach is Radios.

3. Believe it or not, companies promoting
brands through Radio Placement in Tx
tend to have the some of the highest
returns. While this may come as a shock
that how promotion of brands through
Radio Placement in Tx could garner such
result, the truth is that radio placements
have a lot of advantages that go
unnoticed.

4. Having said that, let’s take a look at
how promotion done through radio
placement could help achieve great
returns for your client’s company:

5. • Targets audience easily
Here’s the thing - every radio station has
its own set of listeners with their own
demographics. That’s not all; each radio
show/slot has their own set audience.
This allows the advertisers to easily target
the right audience based on the
company’s profile and match it to the
radio slot.

6. • Inexpensive
Compared to other mediums, buying a
time radio slot is comparatively cheaper.
What you might pay for one time air on a
tv time slot, you could get 4x as much on
a radio. This means higher frequency of
ad, resulting in a higher reach.

7. • Higher Frequency
As stated above, radio being a
comparatively cheaper medium allows
you to buy more frequency (the number
of times an ad airs in a 30 min slot). This
results in higher reach creating more
awareness about your product.

8. • No seasonal listener erosion
People tend to listen to the radio all-year
around. This means that radio is not
something that people will listen to for a
couple of months a year and then forget
about it. Nope, people tend to listen to
the radio when they are getting ready to
go out, while they are in the car going to
work or college or even after dinner
whilst catching up on some work. The
point is that the radio has a fixed set of
listeners all year around, therefore you
are guaranteed that a certain number of
audiences will be listening to your ad at a
specific time.

9. Therefore, promoting company products
through Radio placement should be one
of the mediums that you, as an advertiser
should pay particular attention towards
in order to ensure that your client obtains
the maximum returns.

10. We Would Love To Chat With You!
Phone: 432.695.6457
Email: info@shkadvertising.com
Address 218 N. Main Street Ste. B
Midland, TX 79701
http://www.shkadvertising.com