welcome guys. In this ppt you will find all the main points about internet marketing (defination, scope,types,process,strategy, advantages, disadvantages) check it..
The digital is changing the landscape of Communication. Learn the various features, benefits and options of the digital platform that can be best suited to make your brand go viral !
Digital Marketing Mix : Challenges & ImplicationsPriyanka Gautam
This presentation introduces the online marketing mix concept. It takes you through the challenges faced with the digital marketing mix and how 7P's of marketing are applied in the digital arena.
welcome guys. In this ppt you will find all the main points about internet marketing (defination, scope,types,process,strategy, advantages, disadvantages) check it..
The digital is changing the landscape of Communication. Learn the various features, benefits and options of the digital platform that can be best suited to make your brand go viral !
Digital Marketing Mix : Challenges & ImplicationsPriyanka Gautam
This presentation introduces the online marketing mix concept. It takes you through the challenges faced with the digital marketing mix and how 7P's of marketing are applied in the digital arena.
The presentation outlines the 7 stage cycle of Internet Marketing and then discuss the Online Marketing Mix in detail.
Taking it further a special introduction to centaur, the hybrid consumer, the presentation then discuss the two major methods of consumer segmentation in the digital age and examines the changing dynamics of Consumer behaviour in the digital world.
The closing is done with the Customer Relationship Management and e-CRM.
Social Media Marketing Slide. Social Media Marketing is probably the most successful alternative to marketing.
Marketing strategies with the highest return on investment in digital marketing.
Chapter Four- 4 Digital Display Advertisement (DDA)Edem Adzroe
Detailed analysis of DDA (Digital Display Advertisement) comprising of types of banners ads and sizes be it leaderboards, skyscrapers, island, MPU (Mid-Placement Units), HTPO and etc...
The ppt gives you an overview of digital marketing, its characteristics, its history, how it is different from traditional marketing and the strategies of digital marketing
The presentation outlines the 7 stage cycle of Internet Marketing and then discuss the Online Marketing Mix in detail.
Taking it further a special introduction to centaur, the hybrid consumer, the presentation then discuss the two major methods of consumer segmentation in the digital age and examines the changing dynamics of Consumer behaviour in the digital world.
The closing is done with the Customer Relationship Management and e-CRM.
Social Media Marketing Slide. Social Media Marketing is probably the most successful alternative to marketing.
Marketing strategies with the highest return on investment in digital marketing.
Chapter Four- 4 Digital Display Advertisement (DDA)Edem Adzroe
Detailed analysis of DDA (Digital Display Advertisement) comprising of types of banners ads and sizes be it leaderboards, skyscrapers, island, MPU (Mid-Placement Units), HTPO and etc...
The ppt gives you an overview of digital marketing, its characteristics, its history, how it is different from traditional marketing and the strategies of digital marketing
Integrated Marketing is a comprehensive strategy that unifies a brand's message across various marketing channels, ensuring consistent customer interactions. This approach, also known as omnichannel marketing, seamlessly blends digital and traditional marketing channels to create a cohesive brand experience. By leveraging both online and offline channels, businesses can reach their diverse audience effectively, considering the preferences and behaviors of modern consumers.
The success of integrated marketing relies on a well-thought-out channel integration strategy. This involves defining goals, understanding the target audience, maintaining consistent messaging, allocating resources wisely, and utilizing data analytics for informed decision-making. The choice between online and offline marketing depends on factors like audience, industry, and budget, each having its own set of advantages and disadvantages.
Cross-channel marketing plays a crucial role in this strategy, integrating different channels to provide customers with a seamless experience. The real-world success stories of companies like Maggi, Gatwick Airport, CenturyLink, and Panasonic highlight the effectiveness of integrated marketing in reaching diverse audiences and driving substantial revenue impact.
As businesses explore various marketing channels and create their channel integration strategy, consistency, adaptability, and data-driven decision-making emerge as pillars of success in integrated marketing. The IM4U Digital Marketing Agency stands ready to assist in unlocking the potential of integrated marketing, specializing in creating seamless, cohesive marketing strategies that elevate brand messages across channels. With their expertise, businesses can ensure consistency in customer interactions, build trust, and maximize their marketing efforts, making a lasting impact in the competitive landscape.
Advertising on internet webinar by_kiran_mandrawadkar_9886733833Kiran Mandrawadkar
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.
Internet Advertising is a set of tools for delivering promotional message to people worldwide, using the internet as a global marketing platform. Internet advertising is a way to demonstrate your offers in front of over 4.3 billion web users around the globe. The global online advertising industry size reached US $186.6 billion in 2021. Internet is a fast growing market medium. Global online advertising market size ,2022 to 20227 (in US $ Billion).
Are you a new business that’s about to take the digital leap or are you just generally interested in the world of digital marketing? If so, it’s crucial that you understand what each type is! This slideshow shows you the 11 types of digital marketing and how they can be used within a broader digital marketing strategy.
Digital marketing- A non conventional way of Marketing where the clients and the organization has a digital relationship between them. A newest and cheapest way of marketing.
In this presentation you will get a complete insight of the digital marketing and its types.
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This is for educational purpose only. If you own any of the content please let me know. We are not here to hurt anyone's emotion. Please try to co-operate and use this for educational purposes only.
This is for educational purpose only. If you own any of the content please let me know. We are not here to hurt anyone's emotion. Please try to co-operate and use this for educational purposes only.
This is for educational purpose only. If you own any of the content please let me know. We are not here to hurt anyone's emotion. Please try to co-operate and use this for educational purposes only.
This is for educational purpose only. If you own any of the content please let me know. We are not here to hurt anyone's emotion. Please try to co-operate and use this for educational purposes only.
This is for educational purpose only. If you own any of the content please let me know. We are not here to hurt anyone's emotion. Please try to co-operate and use this for educational purposes only.
This PPT includes Oligopoly Market. It is explained in detail.
This is for educational purpose only. If you own any of the content please let me know. We are not here to hurt anyone's emotion. Please try to co-operate and use this for educational purposes only.
This is for educational purpose only. If you own any of the content please let me know. We are not here to hurt anyone's emotion. Please try to co-orperate and use this for educational purposes only.
This is Business Ethics PPT which can be used in many subjects like Management, Business Studies, Business Environment,etc
This is for educational purpose only. If you own any of the content please let me know. We are not here to hurt anyone's emotion. Please try to co-orperate and use this for educational purposes only.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
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An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
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Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Biological screening of herbal drugs: Introduction and Need for
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2. What is IMC?
Integrated marketing communication (IMC) is the process
of combining all methods of brand advertising in order to
advertise a specific product or service to a target audience.
Both facets of marketing communication work together in
integrated marketing communication to improve revenue
and reduce costs.
3. Importance of IMC
● Plays a crucial role in spreading the brand's message to a wider
audience.
● At a low cost, it goes a long way toward can brand recognition
among consumers.
● It outperforms conventional marketing methods because it focuses
not just on attracting new customers but also on maintaining a
long-term, stable relationship with them.
● Ensures a two-way conversation with customers
4. Contribution
of the internet
Many practitioners and academics
have recognised the value of using the
Internet as a strategic marketing tool
over the last 20 years. Whether we're
talking about small or large businesses
competing on a local, regional, or
global scale, the Internet serves as a
link between the company and its
stakeholders.
● Real time global
accessiblity
● Establishment of a dialogue
● Organization is not the only
source of information, as
the consumers have easy
access to multiple
information sources
through the Internet
● Interactivity
5. Methodology of IMC through Internet
1. Accumulation of article pool
2. Classification by research
strategy
3. Categorization by internet
marketing research topic
6. Benefits
● Transaction expenses are reduced.
● Provides a higher return on campaign expenditure by integrating
with the communications mix.
● To build brand loyal consumers, ensures that brand messages are
clear and consistent.
● At any contact point, has a positive effect on market understanding,
customer behaviour, and customer experiences.
● Increases market share, revenue, and sales growth by lowering the
rate of defection.
● Increases the ability to achieve higher sales, sales growth,
profitability, etc
7. Advertisements & Internet
● On October 27, 1994, the first online ad was posted. It was a banner
advertisement added to a web page
● Two-thirds (66%) of businesses invest in online advertising
● Social media advertising (86%), display advertising (80%), and paid search
marketing (66%) are the most popular online advertising channels that
businesses use
● Marketing products and services online provides the ability to target audience
based on demography, dispelling the myth that advertising is sales-oriented.
8. 1. Always #LikeAGirl
Research discovered that more than
one-half of women claimed they
experienced a decline in confidence at
puberty. The Always creative team
was drawn to the derogatory phrase
“like a girl” and developed an
integrated marketing campaign to
transform it to a phrase of
empowerment.
2. Southwest Airlines
Transfarency
The airline has a microsite for
its Transfarency campaign that
showcases the value customers
will receive by choosing
Southwest over other airlines. It
includes several sections of
informational and fun content.
Successful IMC Campaigns
9. Successful IMC Campaigns
3. Domino's AnyWare
Pizza restaurant chain Domino’s
created the “AnyWare” campaign to
help people order food in more
convenient ways. Domino’s AnyWare
allows customers to order with a
tweet, a text, Ford Sync, smart
televisions and smart watches.
4. “The Martian” Movie Prologue
The prologue campaign for “The
Martian” movie tried to overturn
historically negative box office results
for films about Mars. Using an
integrated marketing strategy, the
goal was to bring the world of the
movie to life and foster the same
excitement of the Cold War-era space
race.
10. Conclusion
The year 2019 was crucial for marketing organisations to implement an
integrated strategy, and early adoption provided a competitive
advantage. In light of today's marketing world's uncertainty, the future
of marketing lies in resolving fragmentation through intense teamwork
and coherence. Marketers are now achieving the marketing paradigm by
shifting from competition to cooperation.