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This document discusses effective business communications. It notes that the medium, audience, type of message, and goal of the communication should all be considered. The appropriate medium depends on the needs of the sender, receiver, and communication aims. Choosing the wrong medium can create barriers. Good communication is valuable for businesses since most problems stem from ineffective communication. The nature of the audience, whether formal or informal communication is required, and expectations of the receiver must also be considered. Additionally, the type of message, such as good news, bad news, or instructions, may require changing the medium, content, or approach. Determining the goal of the communication helps ensure the best delivery method and assess effectiveness.














