The document discusses the importance of appearance and design in business communication. It notes that the overall appearance and format of a message forms a nonverbal first impression. It then describes the standard elements and parts of business letters, including appropriate stationery, letterhead, envelopes, as well as the heading, inside address, salutation, body, complimentary close, signature area, and optional reference section. Elements like quality paper, correct formatting, and professional appearance can create a positive first impression for the recipient.