The document discusses the importance of effective communication in organizations and the problems that can result from ineffective communication. It notes that while organizations want communication, few want to do it. When people do not understand each other, it can lead to mistakes, frustration, rumors, fear and uncertainty, low productivity and costly rework. The document then provides examples of poor communication and discusses barriers to good communication like speed of processing information and the critical moments when communication needs are highest. It emphasizes that leaders need to develop effective ways of keeping people informed about what is happening, future plans, roles and responsibilities, progress made and victories achieved.