The document emphasizes the importance of the appearance and design of business messages in communication, stating that recipients form nonverbal impressions based on these factors. It details the standard parts of a business letter, highlighting the modified-block form, and discusses elements such as heading, salutation, body, and complimentary close. Options for additional components like attention lines and notations are also mentioned.

1. In the name of ALMIGHTY ALLAH,the merciful, the compassionate

2. I m nafees ahmedAddictioN

3. Dedicated to Mr. Jawad HassanFriendship is always a sweet responsibility, never an opportunity.AddictioNAddictioNAddictioN

4. My topicThe Appearance and Design of Business MessageAddictioN

5. Why appearance and Design important in Business Communication?In the traditional forms of written communication, your receiver forms a nonverbal impression of you based on the overall appearance and the format of the message.

6. For example, if you send your resume enclosed with a covering letter, will communicate something about you even before your receiver reads a word of it.

7. Therefore, it is important to give special attention to the medium used most often for written message to person outside your organization.AddictioN

8. Standard Parts of the LetterMost Business Letters have following parts:Heading-Letterhead and DateInside AddressCourtesy Title and NameExecutive or Professional TitleSalutationBodyComplimentary CloseSignature AreaReference SectionAddictioN

9. Heading-LetterheadLETTERS FOR LIVINGStreet 68G11/2 Islamabad 06-05-2010 Sultani group of industries Online solution providers Dear jawad! You are reading example of modified-block form of business letter. This is form is characterized by all parts of the letter except the date, complimentary close, and signature section beginning at the left margin. In this example, the date and complimentary close both begin at the horizontal center of the page. (The date could also be placed so that is ends at the right hand margin. Likewise, the complimentary close could start to the right center so that longest line in the signature areas ends at the right hand margin.) Company and business titles are typed on fourth line below the complimentary close. The signer’s title may be typed on the line below his or her name; or of it is long, it can be split and typed on two lines. This letter uses mixed punctuation, which means that there is a colon at the end of the salutation and comma after the complimentary close. No punctuation is used after the date or after any line in the inside address, except after an abbreviation, such as “Inc.” Sincerely, NAFEES AhmedEEL:moDateInsideAddressSalutationBodyComplimentary CloseSignature areaReferenceInitialsAddictioN