Engaging Your Community Through Social Media (originally presented at the Just Food Conference 2013, New York NY)

Engaging Your Community
Through Social Media-
- The Basics for Farmers, Community Gardeners
& CSA Organizers

Lea Cullen – Boyer Monique Hartl
Green Guru Network Green Girl Marketing & Farm School NYC
lea@greengurunetwork.com moniquehartl@yahoo.com

Agenda

Intros & Who’s In the Room
Why Social Media?/ Overview of the Channels
Do/Don'ts/Hints for each channel
How do you want to engage?/What have you been thinking
about?
Ideas for Saving Time or Group Management
Answering your Questions

Lea@greengurunetwork.com Moniquehartl@yahoo.com

Why Social Media Matters

Media of Choice For Students, Women, Families
Engagement
Easy
Archives
Green


Facebook

Build audience
Special events in real time
Show and Tell
Conversation


Twitter

Largest audience
Users expect to be sold
144 characters - brevity is the sole of convenience
Tweet early Tweet often
Leave it to their imagination


Twitter – Do’s & Don’ts
“Facebook is for keeping in touch with your high school friends, Twitter is for being in
touch with the people you wish you were friends with in high school”

DO: Follow people and companies that influence you
DO: Of your 140 characters, link to partners when you can using the @ tag
DO: Use all sorts of tweets – events of interest, pictures, and asks
 Twitpic is great for photos from your smartphone to Twitter
DO: Link out where you can for more info


Twitter - Do’s & Don’ts
 DO: Be Responsive – even 10 minutes a day, but do so everyday if you can. Replies,
responding to mentions, keeps your feed personal.
 But DON’T do this without the help of a tool or all your activity will be clustered and that’s
not utilizing Twitter best
 DO: Re-tweet things that make sense for your audience and you’ll get reciprocity
 DO: Remember the hashtag – At the farm we use #bushwick, #farming,
#urbanfarm quite a bit. This lets people find you if they don’t follow you already.
 DO: Engage in some of the popular practices like #FF – Friend Follow – mostly on
Fridays


Pinterest

 Women 25 to 35
 Relaxed
 Photo Driven
 Images draw you in,
then link to blogs and other recipe sites


Pinterest
Group Example
Create boards for each
produce item, by entrée
type, or by any other
characteristic you choose
Members can comment
on their experience with
the recipe or with
variations they’ve tried


Instagram

Photo driven
Instant
They own your photos


Green Guru Network

Community
Safety
Focus
Customer Service
Familiar
Local
Agility


Green Guru Network – What You Can Share

Post Content
Live Links
Photos
Videos
PDFs
Newsletters


The Share tool
Save time
Post in one place, share everywhere
Multiply your SEO through links

How To Engage
Community Profile
Directory Listing
Events
Articles


Groups

 Easy E-blasting
 Interactive
 Privacy
 Archive
 Shareable


How do you want to engage?

What have you thought of incorporating into your social
media strategy?
What are you afraid to try?
Why?

Get into groups of 4, discuss for 5 minutes and then each
group will report back


How is there time for all of this?
Tools for your SmartPhone - can alert you with a text you when you have
a mention
 Tweetboot, Twitterific, the Twitter App Facebook are examples

HootSuite – helps you manage and schedule your tweets. You can
schedule tweets that you want to get out into the world without tying you to
the computer.
 There is a paid and a free version (I use the free one)
 Lots of tools within – scheduler, Link Shortener, See all the streams that
are important to you


What Questions Do You Have?


THANK YOU!

Lea Cullen Boyer
 Managing Director
 www.greengurunetwork.com
 lea@greengurunetwork.com

Monique Hartl
 Independent Marketing Consultant
 www.linkedin.com/in/moniquehartl
 moniquehartl@yahoo.com


Engaging Your Community Through Social Media (originally presented at the Just Food Conference 2013, New York NY)

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