The document provides 12 tips for increasing one's Klout score to 50 and gaining more Twitter followers, which include tweeting regularly, always following back others, increasing activity on other social networks, sharing both professional and personal content, starting conversations, commenting on others' tweets, offering tips and advice, tweeting shareable content, replying to people, saying thanks often, and blogging two to three times a week with original content. The author notes that following these tips increased their Klout score from 38.93 to 50 and added 150 Twitter followers in two weeks, but cautions the reader to consider whether a higher Klout score or more followers truly matters to them.