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Partnership for Delaware Estuary Social media for Scientists and Organizations

This document is a guide for scientists and organizations on how to effectively use social media to enhance communication and build their online presence. It discusses the changing landscape of social media, the importance of reputation management, and provides strategies for engaging with audiences through various platforms like Facebook, Twitter, and LinkedIn. Key recommendations include maintaining active online channels, producing valuable content, and leveraging tools to connect with the relevant community.

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Social Media 101 for Scientists and Organizations Using The Power of Social Media to Enhance Your Communications to Enhance Your Communications to Enhance Your Communications to Enhance Your Communications to Enhance Your Communications to Enhance Your Communications to Enhance Your Communications Whitney Hoffman Hoffman Digital Media
Things We’ll Cover What’s In It For You- Why Should I Care? (Research data) Popular Social Networks Benefits and Burdens The Attention Engine- Basic SEO Resources
Yup. I’m a Geek.
 
Changing Landscape Everyone can create their own channel of communication- often inexpensively. Everyone can market their own ideas. The problem lies in building the right network or ecosystem for that communication.
Changing Landscape People find out about you long before you ever meet....or not. Reputation management is more important than ever, and it’s Global You Only Control Part of the Equation
The Web Controls the Other Side
Reputation Management
Trust
The next connection tools
Pew Research Internet & American Life Internet & American Life Internet & American Life
 
 
 
 
Mobile By 2020, they predict that a mobile device will be the primary connection tool for most people in the world.
 
 
Ok- Lots of People What are they doing? Where are they hanging out? Where are they hanging out? Where are they hanging out? Where are they hanging out? Where are they hanging out? Where are they hanging out? Where are they hanging out?
 
 
 
 
 
 
 
 
Goals For Scientists & Organizations Keeping Up With the Latest Information Get The Word Out about your work Connect with Others in the field and beyond Managing and Maximizing Resources
Imagine all your friends got phones for the first time... Are you going to sit around all day waiting for a letter? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone? Or are you going to go out and get a phone?
The New Telephone The New Coffee Shop/Water Cooler
Two types of Social Media Calls Incoming- Listening Outgoing- Conversations and Engagement
Using Tools to Listen 1. Google Alerts 2. Twitter search 3. Blog Search
iGoogle can be your Newspaper
RSS- Really Simple Syndication Subscription- Let Them Come to You
Your Online Presence Step1
Channels are on 24 x 7
Don’t Worry About Them All....
Where is Your Community? Where are Your Audience? Where are Your Audience? Connecting Where It’s Relevant to Them
Cafe-Shaped Conversations
We’ll concentrate on the big three Facebook Twitter LinkedIn
Median Age on Popular Social Networks LinkedIn 39 years, down from 40 Twitter- 31 years Facebook- 33 yrs., up from 26 in May, 2008. Pew Internet & American Life Project, Oct 21, 2009
LinkedIn- Rolodex on Steroids Rolodex on Steroids Rolodex on Steroids
LinkedIn- Your Resume and Recommendations Online
Expanding and Visualizing Your Network
 
LinkedIn Goes Social
Pros/Cons Great for Business and Business related questions/resources Great for individuals to build online information about themselves Great way to find others to connect to, make introductions, network Not great for Group PR & Marketing
Twitter
 
 
 
 
 
Twitter #10,233 Twitter #235,752,570
 
Pros/Cons Gains Value with network size- Metcalfe’s Law Great Listening Post/News channel- Use search features, Ask questions Can be noisy, can have low relevance Applications like HootSuite, bit.ly and more can allow you to measure links, attention, etc. Patience is a virtue, but don’t drown in the Stream
 
Facebook
 
 
 
Pros/Cons Great for social connections, groups, event planning and marketing Create Groups for more consistent and insider discussions Not always great for strictly business purposes- How would your community respond to ads here? Keep it fresh and interesting
These Are Your Billboards
 
Integration of Channels
 
It’s All About the Connections
Creating Communities This is a long term versus short term strategy People come to you because of content and added value Grows network, fans, evangelists Must give them something to do- keep it fresh or it dies
Blogging
Things you’ll need to consider Who will be that public face? Do they have the ability/authority to solve problems? Frequency of Updates The “reason” to blog
 
Own Your Own Domain Blog can be added on to existing website- ie. www.mydomain.com/blog or www.blog.mydomain.com Can make any domain a blog/website
Widgets, Blogrolls and More You can add badges, widgets and other tools to your blog (or regular website) to integrate your social media presence online When integrating, keep audiences in mind- do you want twitter posting to Facebook and your blog? Your Blog to Facebook?
 
So..... Build a group of fans and customers; Make it interactive and fun Stickiness- 10 rabid fans may be better than 50 who don’t really care Ze Frank- Give people something to do Find a way to make a difference- Add Value
Social Media Laboratory Experiment, Tweek, Try Again
 
 
Summing It Up
Taking Aim at Your Goals
 
 
 
 
 
Content Rules
Books To Help You Figure This Stuff Out
Relevancy to you, to your Audience to you, to your Audience to you, to your Audience
The End
Contact Info: Whitney Hoffman Hoffman Digital Media [email_address] [email_address] Twitter: @whitneyhoffman, @ldpodcast Facebook: Whitney Hoffman Google Voice: (302) 482-4599 Mobile: (302) 562-6507 URL: www.whitneyhoffman. com
Other Important Tools
Social Bookmarking: Develop Your Library
Check Out What Friends are Reading
Google Reader- Manage Subscriptions
Be your own Marketing Department Become an expert Become a resource Help out reporters, help out your business HARO- Help a Reporter Out