The digital marketing plan aims to increase sales and awareness of low-calorie drinks. It targets health-conscious adults through social media posts, online TV ads, and a Pinterest contest promoting a "Buy One Get One 50% Off" deal. The plan's $26,000 budget covers advertising, promotions, and an agency to implement social media posts, search ads, and an online event. The key goals are growing revenue, awareness, customers, loyalty, and market share for low-calorie drinks.
What is Starbucks missing from its marketing strategy?Distilled
Read the full blog post here:
http://www.distilled.net/blog/marketing/how-starbucks-can-enter-the-third-space-online
While Starbucks isn’t a client of ours, we think it’s a fascinating brand. On the surface, Starbucks appears to have all the components required to “future proof” its success: a massive social media following and customer base; a consistent, global coffee experience; and an in depth knowledge of its individual customers through its Starbucks Card program. Yet there are significant ways in which it could improve its online marketing.
Your Pie (Athens, GA) Digital Marketing CampaignKelly Weber
Digital marketing and ad campaign developed to address the unique problems faced by a local Athens, GA business turned national franchise. Project for UGA's Digital and Social Communications Strategy course (ADPR 5760).
What is Starbucks missing from its marketing strategy?Distilled
Read the full blog post here:
http://www.distilled.net/blog/marketing/how-starbucks-can-enter-the-third-space-online
While Starbucks isn’t a client of ours, we think it’s a fascinating brand. On the surface, Starbucks appears to have all the components required to “future proof” its success: a massive social media following and customer base; a consistent, global coffee experience; and an in depth knowledge of its individual customers through its Starbucks Card program. Yet there are significant ways in which it could improve its online marketing.
Your Pie (Athens, GA) Digital Marketing CampaignKelly Weber
Digital marketing and ad campaign developed to address the unique problems faced by a local Athens, GA business turned national franchise. Project for UGA's Digital and Social Communications Strategy course (ADPR 5760).
Integrated marketing commuinication plan an IMC plan Ahmed Hazzaa
An IMC plan presentation for an Egyptian company called Kaha faced a development crisis during the 90's in this presentation providing a new design for the packaging and new target segment among the youth in the Egyptian society and new form of distribution
A presentation done on the turnaround of the Starbucks company from the period of 2007 to 2011. The presentation reflects on the explosive growth in the coffee industry and a historic look into the rise and growth of the Starbucks Empire. Based primarily on facts from "Onward" by Howard Schultz and accompanied by a variety of other resources.
Here is a link to the full report http://bit.ly/1lgNIQP
A review of 360 degree digital marketing strategy for Starbucks IndiaAkhilRao23
Final end term project evaluating Starbucks current marketing (digital) strategy as a whole.
Including ..
1) Competitive Research
2) Social Media Presence
3) Organic Search Results
4) Brand Audit
5) Target Audience & Buyer Persona
6) Media Mix
Case study: Share a Coke Campaign Post-analysis
Campaign: Share a Coke
Client: Coca-Cola
Agencies: Naked, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green Bean
A Case Study my partner and I did for Advertising Problems 4040 and LSU. We did a IMC plan along with a new campaign for Red Bull with a $100,000,000 budget.
Integrated marketing commuinication plan an IMC plan Ahmed Hazzaa
An IMC plan presentation for an Egyptian company called Kaha faced a development crisis during the 90's in this presentation providing a new design for the packaging and new target segment among the youth in the Egyptian society and new form of distribution
A presentation done on the turnaround of the Starbucks company from the period of 2007 to 2011. The presentation reflects on the explosive growth in the coffee industry and a historic look into the rise and growth of the Starbucks Empire. Based primarily on facts from "Onward" by Howard Schultz and accompanied by a variety of other resources.
Here is a link to the full report http://bit.ly/1lgNIQP
A review of 360 degree digital marketing strategy for Starbucks IndiaAkhilRao23
Final end term project evaluating Starbucks current marketing (digital) strategy as a whole.
Including ..
1) Competitive Research
2) Social Media Presence
3) Organic Search Results
4) Brand Audit
5) Target Audience & Buyer Persona
6) Media Mix
Case study: Share a Coke Campaign Post-analysis
Campaign: Share a Coke
Client: Coca-Cola
Agencies: Naked, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green Bean
A Case Study my partner and I did for Advertising Problems 4040 and LSU. We did a IMC plan along with a new campaign for Red Bull with a $100,000,000 budget.
6 personalizacijos strategijos el. komercijos pardavimams didintiArnas Rackauskas
Kaip išsiskirti iš kitų, būti pastebėtam, pasiūlyti savo prekę konkurencingai? Žinoma, didelę reikšmę turi tinklapio dizainas ir patogumas, tačiau šioje apžvalgoje kalbėsime apie personalizaciją.
Real-Time Google Adwords (PPC) & Google Analytics for a Hypothetical CompanyHarsh Bohra
The content of this presentation analyse real-time online marketing through Google Adwords & deep analysis of keyword reports, Ad extensions and Google Analytics for a hypothetical company to known as Diamond Juice - a juice delivering company based in Mumbai. A website was designed with the help of wix.com - a free online website designing site. The company website is https://diamondjuice.wixsite.com/diamondjuice
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
100 slides = 2 years of daily reading + project experiments + midnight webinar + online/offline courses. This slide is designed for complete beginners to gain an overview and learn more about Digital Marketing / Growth Hacking in the shortest time. And also for marketers to be more user-centric.
An interesting analysis of Starbucks's SWOT, 4Ps, Strategy, Marketing, Finance etc. Hope you will enjoy this presentation. Go through the slides and don't forget to hit like and share buttons. All the best.
There are dozens of social platforms, but which ones are your customers using? Social Marketing by the Slice offers restaurant owners insight into loyalty marketing in the age of social media.
Social Media - Making Your Business The Hublivelink
Coffee shops have always been places to meet and socialise, meaning that social media by its very nature can act as an extension of the business, by helping to create conversations online and to encourage lasting loyalty amongst customers.
Group project presentation for Direct Marketing Course where a new direct marketing strategy that included Adword, ,SEM,SEO, direct mail, social media, creative strategies was proposed to increase sales
Similar to Digital marketing plan for starbucks (20)
2. Target Audience
• Age：20－50
• White Collar
• Urban area
• Medium to high income
• Mainly female and few male
• Health conscious
• On diet or care about calories
3. Campaign Goals
• Increase revenue by increasing the sales of low calorie drinks
• Increase the awareness of low calories drinks
• Attract new customers
• Increase customer loyalty
• Enlarge market share
4. Digital Marketing Plan
• Social Media Marketing
• Online TV Advertising
• Online Event Marketing
• Search Marketing
5. Key Message
• Special Deal: Buy One Low Calories Drink, Get the
Second One 50% off
• Share health and good taste with the one you love
• Same taste, less calories
6. Social Media Marketing
• Post low calories drinks’ Special Deal: Buy One
Low Calories Drink, Get the Second One 50%
off, on different social media
• Post low calories drinks pictures
• Start conversation and get customers’
involvement about the low calories drinks
• Increase followers, fans, likes and retwitte
8. Online Event Marketing
“My Favorite Low Calories Drink
Recipe” Pinterest Contest
• Create a pin board named “my favorite
low calories drink recipe”
• Twitte@Starbucks to enter the contest
• Winner will received Starbucks gold card
with 10 free low calories drinks
9. Search Marketing
Keywords:
Starbucks deal, low calories drink for less,
Starbucks 50% off
Sample Ad Copy:
Starbucks Special
Enjoy your low calories drink at Starbucks and
share the health taste with the one you love
Second drink low calories drink 50% off
Starbucks.com/deals
10. Budget
• Online TV advertisement: $2,000
• Google Adword: $3,500
• Other Promotional Tool Charge: $500
• Digital Agency Charge: $250/hr x 40 = $10,000
• Cost for buy one get second one 50% off promotion:
$10,000
Total: $26,000
