1. The document discusses the pros and cons of social media use for businesses and professionals. While nearly all young adults use social media, only a small percentage of users actively engage with companies on platforms like Twitter.
2. The document outlines common objections to social media use, such as concerns over reduced productivity and potential brand damage. However, it notes that social media allows for improved marketing, research, customer service and more.
3. The author recommends that professionals understand the new social media landscape, address objections to use, tie activities to business goals, select appropriate strategies and platforms, and measure progress. Doing so responsibly can help companies benefit from social media.
Todd Van Hoosear is a principal at Fresh Ground Communications with 16 years of PR experience. He advocates for the new rules of marketing and PR in the age of social media, where nearly everything is real-time, online, measurable, and participatory. Some of the key changes discussed include the death of the traditional "command and control" PR model, the rise of transparency and criticism, and social media as a disruptive force that cannot be ignored.
Include Full-sized Images when Cross-posting Pinterest Pins on Twitter and Fa...dlvr.it
How to Add Full-sized Pinterest Pins to Twitter and Facebook. Improve Pinterest engagement on Twitter and Facebook. Learn how to share full-sized Pins across social media.
View original post at: http://blog.dlvr.it/2014/10/pinterest-cross-posting/
Engaging Your Community Through Social Media (originally presented at the Jus...Monique Hartl
A Review of the Basics for Farmers, Community Gardeners and CSA Organizers - Facebook, Twitter, Pinterest, Instagram and the Green Guru Network (hyperlocal to Westchester and the Hudson Valley
This document outlines strategies for social media content management. It discusses challenges like creating boring, safe content and issues with complex graphics or being culturally sensitive within approval timelines. It recommends that 70% of posts answer public needs, 20% feature others' content to build trust, and 10% feature your own agency. The document advises being concise during emergencies and choosing a timely posting rhythm otherwise. It provides ideas for engaging content and being prepared with video, pictures, and communication without words. It also cautions about dangerous political, religious or non-factual content.
This document provides an overview of how to effectively use Twitter for organizations. It discusses Twitter basics like hashtags, retweets, and followers. It then offers specific content ideas and engagement strategies like sharing news, promoting events, asking questions, and responding to mentions. Metrics for measuring success beyond just followers are also presented, like retweets and replies. The key is to tweet regularly, interact with your audience, and have fun with it.
This document provides a step-by-step guide for first time Pinterest users. It explains what Pinterest is, how it was created, and what can be done with it. It then discusses why VA's should know Pinterest and provides instructions on how to get started, including signing up, choosing boards/categories to follow, bookmarking the "Pin It" button, and how to pin images from Pinterest's website or anywhere on the web. The goal is to introduce new users to Pinterest and how to set up and begin using their account to share and organize images.
1. The document discusses the pros and cons of social media use for businesses and professionals. While nearly all young adults use social media, only a small percentage of users actively engage with companies on platforms like Twitter.
2. The document outlines common objections to social media use, such as concerns over reduced productivity and potential brand damage. However, it notes that social media allows for improved marketing, research, customer service and more.
3. The author recommends that professionals understand the new social media landscape, address objections to use, tie activities to business goals, select appropriate strategies and platforms, and measure progress. Doing so responsibly can help companies benefit from social media.
Todd Van Hoosear is a principal at Fresh Ground Communications with 16 years of PR experience. He advocates for the new rules of marketing and PR in the age of social media, where nearly everything is real-time, online, measurable, and participatory. Some of the key changes discussed include the death of the traditional "command and control" PR model, the rise of transparency and criticism, and social media as a disruptive force that cannot be ignored.
Include Full-sized Images when Cross-posting Pinterest Pins on Twitter and Fa...dlvr.it
How to Add Full-sized Pinterest Pins to Twitter and Facebook. Improve Pinterest engagement on Twitter and Facebook. Learn how to share full-sized Pins across social media.
View original post at: http://blog.dlvr.it/2014/10/pinterest-cross-posting/
Engaging Your Community Through Social Media (originally presented at the Jus...Monique Hartl
A Review of the Basics for Farmers, Community Gardeners and CSA Organizers - Facebook, Twitter, Pinterest, Instagram and the Green Guru Network (hyperlocal to Westchester and the Hudson Valley
This document outlines strategies for social media content management. It discusses challenges like creating boring, safe content and issues with complex graphics or being culturally sensitive within approval timelines. It recommends that 70% of posts answer public needs, 20% feature others' content to build trust, and 10% feature your own agency. The document advises being concise during emergencies and choosing a timely posting rhythm otherwise. It provides ideas for engaging content and being prepared with video, pictures, and communication without words. It also cautions about dangerous political, religious or non-factual content.
This document provides an overview of how to effectively use Twitter for organizations. It discusses Twitter basics like hashtags, retweets, and followers. It then offers specific content ideas and engagement strategies like sharing news, promoting events, asking questions, and responding to mentions. Metrics for measuring success beyond just followers are also presented, like retweets and replies. The key is to tweet regularly, interact with your audience, and have fun with it.
This document provides a step-by-step guide for first time Pinterest users. It explains what Pinterest is, how it was created, and what can be done with it. It then discusses why VA's should know Pinterest and provides instructions on how to get started, including signing up, choosing boards/categories to follow, bookmarking the "Pin It" button, and how to pin images from Pinterest's website or anywhere on the web. The goal is to introduce new users to Pinterest and how to set up and begin using their account to share and organize images.
The document discusses the importance of social media listening for building relationships. It emphasizes that listening must be an organizational process supported by leadership. Organizations should listen across various social media platforms to keywords, mentions of the organization, products, executives, events, causes and more. When responding, organizations should provide feedback, answer questions, and share insights while also looking forward and backward. Regular measurement of social media listening efforts is important to assess impact over time.
This document provides a step-by-step guide for first time Pinterest users. It explains that Pinterest is a social media site where users share images they find online and organize them into boards by categories. Users can like or repin images to their own boards. The guide describes how to sign up for Pinterest, create boards to organize pins, bookmark the Pin It button to save images from any website, and how to pin images within Pinterest or from other sites. The overall purpose is to introduce new users to the basic functions and capabilities of the Pinterest platform.
This document appears to be the agenda and notes for a class on social media and internet marketing. The class covers an introduction and overview of social media, including definitions of social media, examples of different types of social media platforms, challenges and opportunities for organizations using social media, and a discussion of key concepts from Chapter 1 of the book "Socialnomics". The class involves polling attendees for their understanding of social media and discussing case studies of how companies have successfully or unsuccessfully utilized social media.
Emerging Media101: online marketing, social media and productivity toolsDebRobison
This document provides an overview of emerging media marketing. It discusses starting with online communities related to personal interests and using various tools to explore communities. It emphasizes authenticity, transparency, reciprocity, giving credit, listening, and making online campaigns adjustable based on user feedback. A case study example discusses the experience starting an online community and its growth over time. Resources for learning social media, productivity measurement, and project/financial management are also listed.
The Beginner's Guide to Testing Business IdeasTPM Focus
Use simple ways to find out if there is market interest in your business idea. Entrepreneurship is available to all, particularly with the accessibility to the internet and social media enabling it.
The document summarizes a presentation on digital storytelling and social media strategies. It discusses how to improve storytelling through techniques like creating curiosity gaps and using surprising language. It also covers best practices for brand journalism, such as adding value to readers and following journalism principles. Additionally, the document outlines key components of an effective social media strategy, including setting SMART objectives, understanding your audience, developing a strategy and tactics, creating a calendar, and measuring results. It concludes with an overview of Hootsuite's social media management features.
Social media for health advocacy. UC Berkeley Ctr Health LdrshpDan Cohen
This document summarizes a presentation on using social media tools for advocacy and communication. It discusses how to use LinkedIn to build professional networks, Twitter to share short updates and engage in conversations using hashtags, YouTube and Flickr to share videos and photos, and blogs and websites to establish an online presence. The presentation emphasizes listening first before broadcasting, telling your own story, building audiences, and tracking metrics to measure success. Attendees are encouraged to start using one new tool and to find ways their organizations can better connect with key audiences online.
Social Media Strategy Summer 09 Sda MeetingBen Stroup
The president of the Southern Baptist Stewardship Development Association asked me to present to the entire group on how to use social media to multiply ministry opportunity. I offered some general social media principles as a primer and then explained how I'm using social media related to helping churches fund their ministry.
This document discusses ways to increase engagement through analytics. It suggests:
1. Testing everything and getting everyone involved to review what works regularly and set goals.
2. Some specific tips include sending weekly emails about top stories, encouraging employees to post more online, reviewing social media impact weekly, setting specific monthly goals, and sharing successes and asking for help from others.
Leveraging Visual Assets for Social Media SuccessMtHoodTerritory
Learn why you should include compelling images in your social media posts, and the best ways to include them to increase reach and engagement in your social media channels.
Social media is just that, social. In order to build the most effective strategy for your nonprofit, you'll need to start talking with the people who care about what you do. There is a smattering of ways to do this - in this webinar, we'll suggest a few principles and tools you can use to build effective conversations.
This document discusses social media usage statistics and provides advice for companies on engaging with social media. It notes that three-quarters of Australian online adults use social technologies and almost half are members of social networks. It recommends that companies listen to social media conversations, join in to guide and lead discussions, and create valuable content to encourage sharing. The key is to allow social media to develop organically rather than trying to strictly control the conversation.
The document discusses a student's research process for a report on the topic of sun exposure and skin cancer. The student refined their topic, then used search tools like Google, Google Images, and YouTube to find relevant resources like an image, video, and blog post. The student analyzed the sources for authority, currency, and bias. They recorded links using Delicious tags and found searching YouTube and images challenging but learned search strategies like focusing on .edu, .gov, and .org domains helped ensure authoritative sources.
#AtomicChat: Decoding the Facebook News FeedAtomic Reach
This week we connected with @courtneyseiter to chat about effectively using the Facebook news feed. Also featuring contributions from @BrianBlatnicki, @wakefly and @irahaberman, @Pat_Malaver.
Social Media for Special Olympics South CarolinaMarc A. Pitman
An introduction to how social media came to be and why people working with the Special Olympics in South Carolina should care. Also some tips on how to get started.
This document outlines the agenda for a webinar on social media strategy and tactics. The webinar will include an opening plenary on social media strategy mapping, followed by breakout sessions on specific tactics like listening, storytelling, generating buzz and networking. Participants can choose one breakout session to attend or listen to recordings of the others later. There will be opportunities for live Q&A during and after the sessions. All content from the webinar will be made available online afterwards.
The Pinterest Effect - How Businesses Can Use Pinterest For MarketingAndrew Melchior
Pinterest came on the seen quick and rapidly grew to 10 million visitors a month in January 2012 while growing their user base to well of 40 million in 2012.
This presentation review the growth of Pinterest and then provides businesses with actionable examples of how they can utilize Pinterest for their business and also includes several case studies.
The document discusses the rise of social media and how businesses can use various social media platforms like Twitter, Facebook, LinkedIn, YouTube and Flickr to engage customers and improve their business. It provides an overview of each platform, who uses it and for what purpose. It also gives advice on how businesses can get started on social media, including listening to conversations, creating a plan to engage the right audiences and managing an ongoing community presence.
Community Foundation of Santa Cruz County WorkshopBeth Kanter
This document outlines principles for using Facebook effectively for nonprofits. It discusses creating a social media policy and culture, setting SMART objectives, prioritizing measurement, getting attention initially, engaging fans daily with questions, repurposing existing content, and dedicating time for learning. The principles are applied to an example of advocating for children's healthcare coverage by recruiting 1000 fans, increasing comments per post, and having 500 advocates take action.
This document provides tips for non-profit organizations to effectively use social media. It recommends developing a social media plan by identifying key platforms and goals based on the target audience. It stresses the importance of consistently sharing engaging content like photos and videos to start conversations and drive people to action. Regular analysis of analytics is also advised to evaluate effectiveness and make adjustments. While social media requires resources, the document provides free tools and emphasizes engaging the whole organization to reduce the workload.
The document discusses the importance of social media listening for building relationships. It emphasizes that listening must be an organizational process supported by leadership. Organizations should listen across various social media platforms to keywords, mentions of the organization, products, executives, events, causes and more. When responding, organizations should provide feedback, answer questions, and share insights while also looking forward and backward. Regular measurement of social media listening efforts is important to assess impact over time.
This document provides a step-by-step guide for first time Pinterest users. It explains that Pinterest is a social media site where users share images they find online and organize them into boards by categories. Users can like or repin images to their own boards. The guide describes how to sign up for Pinterest, create boards to organize pins, bookmark the Pin It button to save images from any website, and how to pin images within Pinterest or from other sites. The overall purpose is to introduce new users to the basic functions and capabilities of the Pinterest platform.
This document appears to be the agenda and notes for a class on social media and internet marketing. The class covers an introduction and overview of social media, including definitions of social media, examples of different types of social media platforms, challenges and opportunities for organizations using social media, and a discussion of key concepts from Chapter 1 of the book "Socialnomics". The class involves polling attendees for their understanding of social media and discussing case studies of how companies have successfully or unsuccessfully utilized social media.
Emerging Media101: online marketing, social media and productivity toolsDebRobison
This document provides an overview of emerging media marketing. It discusses starting with online communities related to personal interests and using various tools to explore communities. It emphasizes authenticity, transparency, reciprocity, giving credit, listening, and making online campaigns adjustable based on user feedback. A case study example discusses the experience starting an online community and its growth over time. Resources for learning social media, productivity measurement, and project/financial management are also listed.
The Beginner's Guide to Testing Business IdeasTPM Focus
Use simple ways to find out if there is market interest in your business idea. Entrepreneurship is available to all, particularly with the accessibility to the internet and social media enabling it.
The document summarizes a presentation on digital storytelling and social media strategies. It discusses how to improve storytelling through techniques like creating curiosity gaps and using surprising language. It also covers best practices for brand journalism, such as adding value to readers and following journalism principles. Additionally, the document outlines key components of an effective social media strategy, including setting SMART objectives, understanding your audience, developing a strategy and tactics, creating a calendar, and measuring results. It concludes with an overview of Hootsuite's social media management features.
Social media for health advocacy. UC Berkeley Ctr Health LdrshpDan Cohen
This document summarizes a presentation on using social media tools for advocacy and communication. It discusses how to use LinkedIn to build professional networks, Twitter to share short updates and engage in conversations using hashtags, YouTube and Flickr to share videos and photos, and blogs and websites to establish an online presence. The presentation emphasizes listening first before broadcasting, telling your own story, building audiences, and tracking metrics to measure success. Attendees are encouraged to start using one new tool and to find ways their organizations can better connect with key audiences online.
Social Media Strategy Summer 09 Sda MeetingBen Stroup
The president of the Southern Baptist Stewardship Development Association asked me to present to the entire group on how to use social media to multiply ministry opportunity. I offered some general social media principles as a primer and then explained how I'm using social media related to helping churches fund their ministry.
This document discusses ways to increase engagement through analytics. It suggests:
1. Testing everything and getting everyone involved to review what works regularly and set goals.
2. Some specific tips include sending weekly emails about top stories, encouraging employees to post more online, reviewing social media impact weekly, setting specific monthly goals, and sharing successes and asking for help from others.
Leveraging Visual Assets for Social Media SuccessMtHoodTerritory
Learn why you should include compelling images in your social media posts, and the best ways to include them to increase reach and engagement in your social media channels.
Social media is just that, social. In order to build the most effective strategy for your nonprofit, you'll need to start talking with the people who care about what you do. There is a smattering of ways to do this - in this webinar, we'll suggest a few principles and tools you can use to build effective conversations.
This document discusses social media usage statistics and provides advice for companies on engaging with social media. It notes that three-quarters of Australian online adults use social technologies and almost half are members of social networks. It recommends that companies listen to social media conversations, join in to guide and lead discussions, and create valuable content to encourage sharing. The key is to allow social media to develop organically rather than trying to strictly control the conversation.
The document discusses a student's research process for a report on the topic of sun exposure and skin cancer. The student refined their topic, then used search tools like Google, Google Images, and YouTube to find relevant resources like an image, video, and blog post. The student analyzed the sources for authority, currency, and bias. They recorded links using Delicious tags and found searching YouTube and images challenging but learned search strategies like focusing on .edu, .gov, and .org domains helped ensure authoritative sources.
#AtomicChat: Decoding the Facebook News FeedAtomic Reach
This week we connected with @courtneyseiter to chat about effectively using the Facebook news feed. Also featuring contributions from @BrianBlatnicki, @wakefly and @irahaberman, @Pat_Malaver.
Social Media for Special Olympics South CarolinaMarc A. Pitman
An introduction to how social media came to be and why people working with the Special Olympics in South Carolina should care. Also some tips on how to get started.
This document outlines the agenda for a webinar on social media strategy and tactics. The webinar will include an opening plenary on social media strategy mapping, followed by breakout sessions on specific tactics like listening, storytelling, generating buzz and networking. Participants can choose one breakout session to attend or listen to recordings of the others later. There will be opportunities for live Q&A during and after the sessions. All content from the webinar will be made available online afterwards.
The Pinterest Effect - How Businesses Can Use Pinterest For MarketingAndrew Melchior
Pinterest came on the seen quick and rapidly grew to 10 million visitors a month in January 2012 while growing their user base to well of 40 million in 2012.
This presentation review the growth of Pinterest and then provides businesses with actionable examples of how they can utilize Pinterest for their business and also includes several case studies.
The document discusses the rise of social media and how businesses can use various social media platforms like Twitter, Facebook, LinkedIn, YouTube and Flickr to engage customers and improve their business. It provides an overview of each platform, who uses it and for what purpose. It also gives advice on how businesses can get started on social media, including listening to conversations, creating a plan to engage the right audiences and managing an ongoing community presence.
Community Foundation of Santa Cruz County WorkshopBeth Kanter
This document outlines principles for using Facebook effectively for nonprofits. It discusses creating a social media policy and culture, setting SMART objectives, prioritizing measurement, getting attention initially, engaging fans daily with questions, repurposing existing content, and dedicating time for learning. The principles are applied to an example of advocating for children's healthcare coverage by recruiting 1000 fans, increasing comments per post, and having 500 advocates take action.
This document provides tips for non-profit organizations to effectively use social media. It recommends developing a social media plan by identifying key platforms and goals based on the target audience. It stresses the importance of consistently sharing engaging content like photos and videos to start conversations and drive people to action. Regular analysis of analytics is also advised to evaluate effectiveness and make adjustments. While social media requires resources, the document provides free tools and emphasizes engaging the whole organization to reduce the workload.
Social Media Strategy Game Workshop FinalBeth Kanter
The document describes a workshop on using social media effectively for outward facing work and sharing best practices internally. It discusses principles for an effective social media strategy including listening first, engaging second, considering the social life of content, and using small pilots. It also describes an exercise where participants play a game to develop a social media strategy for a fictional organization.
Back by popular demand, Hannah will present you with "The Rule of 5", all based on things that are free or inexpensive could be fun and very informative.
The Rule of 5...for your website: 5 things you can do WITHOUT building a whole new site (like, update the photography, upgrade your email sign-up process, actually USE your analytics)
The Rule of 5...for social: 5 free measurement tools, 5 best practices, 5 no-no's
The Rule of 5...for the rest of your digital media: 5 ways to measure ROi, 5 tips for better creative
This session will end with a countdown!
5 Must Haves in your digital strategy
4 Things you should NEVER do
3 Tactics
2 Planning tips
1 Big idea
The document discusses the use of social media in the workplace. It provides an overview of popular social media platforms like Facebook, Twitter, and LinkedIn and how they can be used professionally. The document also outlines advantages and disadvantages of using social media at work, as well as best practices and examples of how social media can impact employment decisions.
The document discusses social media and how it can be used for business success. It explains that social media is shifting how people discover and share information and that customers trust each other more than brands. Various social media platforms are described such as Facebook, Twitter, LinkedIn and YouTube. The benefits of using different social media for goals like brand awareness, leads and customer service are outlined. Best practices for getting started with social media engagement are provided.
The document provides an overview of social media and how businesses can utilize various social media platforms. It discusses the rise of social media and how customers now rely more on peer recommendations than traditional advertising. It then summarizes the key uses of many popular social media sites like Facebook, Twitter, LinkedIn, YouTube and others to help businesses with goals like brand awareness, lead generation, sales, customer service and talent recruitment.
Alex Showerman created an online community for Canton, NY through a Facebook page and blog. The Facebook page grew to over 3,000 fans by promoting local events and businesses, improving town-government relations, and providing a discussion platform. Lessons learned included avoiding automation, engaging the community through questions, promoting community pride, allowing negative comments, and encouraging decision-makers to participate online.
The document discusses using Facebook and Twitter as part of a social media series. It provides an overview of both platforms, including statistics on usage and tips for setting up profiles, privacy settings, adding friends and groups, sharing photos and videos, and using features like status updates and hashtags. The presentation encourages real estate professionals to use social media to connect with others and share information in a personal way.
Feb 2023 - Social Media Trends and Etiquette Workshop.pptxLibertyCVB
A creative strategy provides guiding principles for developing content to support long-term growth. It serves as a call to action, using data to assess progress and ensure the right activities are being done effectively. The document provides tips for social media strategies, including focusing on top platforms for the target audience, using analytics to understand what works, setting goals for each platform, learning management tools, monitoring competition, and staying up to date on trends. Key recommendations are to create original content, focus on short videos and user-generated content, leverage micro-influencers, and watch keywords and search engine optimization.
This document summarizes Sean Mussenden's presentation on secrets of social media. It discusses why social media matters for distributing news as people increasingly get news through social networks. It focuses on strategies for Facebook and Twitter, noting Facebook is best for branding and distribution while Twitter is better for sourcing. It recommends developing niche pages and focusing on the news feed on Facebook to get content seen. For Twitter, it suggests curating a network of smart followers to gain knowledge and engage others. It also briefly discusses platforms like StumbleUpon and Reddit.
Social media can be an effective tactic for nonprofits when integrated into an overall marketing strategy. It is important to first determine if the target audience is using social media and then select the appropriate platforms like Twitter, Facebook, and YouTube to engage audiences and add value. Measurement of goals and objectives is also essential to determine if social media is a good use of time and resources.
In this hour you’ll review the basics of Social Media from a quick tool review to developing a social media strategy for your organization. You’ll also learn time saving tips to make your social media efforts more effective and authentic.
Nonprofits, Healthcare, and Social MediaBeth Kanter
Nonprofits and healthcare organizations are using social media in various ways. They are using blogs to share professional expertise, photos and videos to facilitate discussions, and social networks to connect with audiences and fundraise. Key factors for success include assessing the target audience, setting objectives, dedicating staff time, and experimenting with different platforms and strategies. Nonprofits can learn from each other by sharing successes and challenges with social media engagement.
October 19_Memo, Feature and Op Ed Review PointsOhio University
This document provides guidance on creating effective social media strategies and content. It emphasizes that social media is a long-term investment that requires regular, high-quality content. It also stresses the importance of being transparent, engaging with followers, and building expertise and authority over time through blogging and answering questions. The key is to start small, focus on quality over quantity, and give people a reason to follow through contests, questions, news or other engaging content.
This document provides an overview of social media and networking tools like Twitter, Facebook, and LinkedIn. It discusses how these tools work, why businesses need them, and how to get started using them effectively through planning goals, sharing engaging content, and interacting with connections. Examples are given of both successful and unsuccessful social media campaigns run by companies.
This document discusses social media analytics and metrics. It provides formulas for calculating incoming and outgoing engagement on Facebook and Twitter. It also provides a formula for calculating conversion to social action (the Becker Index). It lists common metrics to track like audience growth, reach growth, engagement percentages, and conversion rates. It recommends analyzing metrics like time of day, day of week, and type of content that perform best on a quarterly basis. Benchmark ranges are provided for some key metrics.
The document discusses creating effective social media content and using different social platforms. It notes that good social content is what the audience wants to see and interact with to validate their social identity. Content should be easy to consume, digest, and share. Different platforms are best used for various purposes like long conversations, real-time discussions, or driving web traffic. Platforms vary in their demographics and most popular types of content.
This document discusses strategies for effective rapid response on social media platforms. It provides tips on building communities, influencing others, using visual content, targeting the right demographics, and appropriate content types for different platforms. Rapid response works best for long-term conversations, social action, communication, and media outreach. Strategic planning is important to determine when and how to respond to events, as well as contingency planning. The key is to respond quickly but remain relevant to the topic.
The document discusses planning for social advertising on Facebook. It recommends determining the target audience, desired action or outcome, available content, and budget. It also covers how Facebook delivers ads through its algorithm and defines key metrics like cost per click or engagement. Tips are provided on using compelling content and calls to action in ads along with custom or lookalike audiences.
This document summarizes a presentation about using Facebook for organizing. It discusses updates to Facebook's algorithm and newsfeed, best practices for Facebook Live, how to use Facebook Groups for organizing, using Messenger for organizing from a page, and the ActionSprout tool. It concludes by discussing Facebook's vision for the future as a one-stop portal for shopping, music, and long form content through the use of an assistant.
The Facebook Algorithm isn't the enemy...but what is? Our usual thinking about content creation...this is the slidedeck used for NOI Rootscamp 2014 in Washington,DC.
Pinterest is a visual social media platform where users can organize ideas by creating digital pinboards. It allows users to curate ideas, whether for home and lifestyle inspiration or professional interests, in a visual format. The document discusses how Pinterest differs from traditional social media through its emphasis on visual content over text. It also notes that Pinterest has become a significant source of web traffic referrals, showing its growing importance online.
This document provides an introduction to Twitter and how it can be used for organizing. It discusses how to create an account, the basic features of profiles, timelines and trends. It also covers how to use hashtags, mentions, lists and retweets. Specific uses for organizing covered include canvassing, rallies/events, and Twitter town halls. Best practices discussed are keeping hashtags short and always shortening links.
Social media strategy involves targeting engaged audiences through quality, authentic content. It requires understanding who you want to reach, when to reach them, and who they may further spread your message to. The best platforms depend on your goals and audience. Social media can complement offline efforts like town halls, press events, and advocacy pushes. Emerging trends include mobile growth, expert curation, embedded actions, and game-like elements.
The document provides guidance on using social media strategically to engage constituents. It presents a pyramid of social strategy with targeted engagement at the base. The next levels include authenticity, integration with the entire organization, and quality content. It then discusses what makes quality content, including being easy to understand, specific, purposeful, actionable, unique, compelling, and audience-appropriate. The document asks questions to consider when developing a social media strategy, such as what to say, who the audience is, when to engage, and how the audience and platform fit the goals. It also covers tactics like memes, town halls, custom avatars, and hashtag games, providing examples and advice on how to respond. The overall document aims
This document discusses how unions and social media can be used together to build power. It provides tutorials on using Facebook and Twitter, explaining features like profiles, posts, comments, shares, retweets, hashtags and mentions. The document suggests that members can support unions by liking, commenting, sharing and retweeting posts to spread information among their networks. It also describes how "Twitter bombs" or "Facebook bombs" of posting en masse over a defined time span can demonstrate power in numbers for or against issues. The key message is that social media engagement helps unions communicate with and organize members more effectively.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
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Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
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Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
Nn we're notupworthypostingdeck
1. We’re Not Upworthy:
Social Media for Organizations
With No Money, Time or Resources
Beth Becker
@Spedwybabs
facebook.com/BeckerDigitalStrategies
beth@beckerdigitalstrategies.com
Hilary Woodward
@hcwoodward
facebook.com/jobswithjustice
hilary@jwj.org
2. Today’s Agenda
Overview of Social Media Algorithms
Optimize Social Media Content on a budget
Optimizing your Social Media Work Flow
Resources you can use
4. Things to Understand About Phred
* Data based on user interactions with past content
* Basic Layers or Screens
- Are they fans who have actually engaged with you?
- Have they engaged with content similar to this?
- Are others engaging this particular piece of content?
- Who in their networks has history with you or this type of conte
* Can be trained!
6. Things to Understand about Tom
* Fraternal twin to Phred
* Similar layers of screens with one added dimension:
- First screen is the targeted demographic
8. Things to Understand about Ethel
Not at all related to Phred or Tom
Right now filters things INTO not OUT OF timeline
Still in early stages of development…the jury is out
11. Optimizing Content for
Take time to write your headline.
Did you know you can
change this title and
description?
You can change the
picture too!
12. Optimizing Content for
WHAT’S THE GOAL?
Share your message/make a point/reframe the news.
WHAT DO YOU DO?
Post an image.
13. Optimizing Content for
Make a square
image. Make it big. At
least 500 pixels
wide and tall, but
1200 x 1200 is
better.
Whatever’s down
here may get
cut off.
Including
links in the
text won’t do
you much
good.
15. Optimizing Content for
Make your video
readable.
Mentioning
Organizations
and using
hashtags is still
a good idea on
Facebook.
The link at the
end won’t
get clicked.
16. Optimizing Content for
AND THEN…
1. Watch what’s working for you.
2. Watch what’s working for everyone else.
17. Optimizing Content for
WHAT’S THE GOAL?
Get everyone/anyone
to read/click/take
action.
WHAT DO YOU DO?
Ask them.
Use hashtags
whenever you can.
18. Optimizing Content for
WHAT’S THE GOAL?
Get a specific person
or set of people to
read/click/follow.
WHAT DO YOU DO?
Mention them.
Use the right
shortened links.
19. Optimizing Content for
WHAT’S THE GOAL?
Reframe news/make a
statement.
WHAT DO YOU DO?
Images
(and other tricks)
“Breaking” news
never hurts. People
also LOVE
retweeting facts.
20. Optimizing Content for
1. Tweet early and often.
2. Recycle and RT.
3. Ask for what you want.
4. Include direct images.
5. Use facts.
6. Use the word “BREAKING.”
7. Use hashtags.
8. Mention people.
9. Jump on the bandwagon.
10. Use short links.
10 TRICKS:
21. Optimizing Content for
WHAT’S THE GOAL?
Share your message/make a point/reframe the news.
WHAT DO YOU DO?
Post an image.
22. Optimization of Work Flow
What do you want to say?
Who do you want to talk to?
Who do you want them to repeat it to?
Which platform(s) do they use?
When do you want to be engaging in conversation?
What offline components do you need to be integrating with?
Step 1: Strategy, Strategy, Strategy