The document provides guidance on using social media for non-profits. It discusses committing to social media as it requires ongoing effort. Platforms covered include Facebook, Instagram, Twitter, YouTube, Vine, and Google+. For each platform, it provides examples of how non-profits can use them effectively and gives tips on sharing content, engaging followers, and measuring results. The document also discusses cultivating an authentic voice, crafting good posts, handling negative comments respectfully, and ways to avoid losing followers. The goal is to familiarize readers with social media possibilities and equip them to use the tools successfully.
I presented this session at the Food Allergy Bloggers Conference in Denver, Colorado in November 2017. This includes an overview of Twitter for people new to the social media channel and transitions into more advanced topics for people who want to take their Twitter use to the next level.
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
A presentation to attendees from charities and nonprofits at LVSC's Cascade 'Engage and Connect with Social Media' Conference, on 13 Jan 10.
See also Laura Whitehead's presentation on 'Cultivating your online community':
http://www.slideshare.net/laurawhitehead/cascade-cultivating-your-online-community
And Leah William's presentation on the Women's Resource Centre's Journey into Social Media:
http://www.slideshare.net/leahmouse/womens-resource-centres-journey-into-social-media
I presented this session at the Food Allergy Bloggers Conference in Denver, Colorado in November 2017. This includes an overview of Twitter for people new to the social media channel and transitions into more advanced topics for people who want to take their Twitter use to the next level.
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
A presentation to attendees from charities and nonprofits at LVSC's Cascade 'Engage and Connect with Social Media' Conference, on 13 Jan 10.
See also Laura Whitehead's presentation on 'Cultivating your online community':
http://www.slideshare.net/laurawhitehead/cascade-cultivating-your-online-community
And Leah William's presentation on the Women's Resource Centre's Journey into Social Media:
http://www.slideshare.net/leahmouse/womens-resource-centres-journey-into-social-media
Social Media for Nonprofits: What Is It and How Do We Do It?Erin McMahon
This slide deck was created to go with my presentation for the United Way Southern Neighbors Conference, June 24 - 26, 2009. It focuses on social media basics for nonprofit, including planning and some actionable takeaways like Listening.
Using Social Media to Raise Your VisibilityPeter Kuo
This slideshow was used at the Cal State Fullerton Gianneschi Summer School for Nonprofits on July 13, 2012.
This slideshow covers topics including why companies should be using social media, basics on social media voice, content, planning. Setting up basic social media tools, and touching on some advanced practices.
This is a team session that I lead in January discussing the importance of Social Media Optimization including: social media tactics, social media analytics and techniques to aid in community management for social profiles of all different kinds.
Users were also asked to tweet their questions during the luncheon to contribute to discussion later.
Social Media Capacity Building for NonprofitsSusan Tenby
Session from the Florida Housing Coalition's annual conference on Social Media Capacity Building for Nonprofits.
Online Community on the web is no longer solely designated to your website’s forum or email list. You must now learn how to address and engage with your community in many locations across various social media channels. This session will introduce the basics of the must-have tools, and introduce a few lesser-known tools that will help your organization more efficiently manage your community of volunteers and supporters. We will explore the common pitfalls and give you a leading edge on how to avoid them. We will also look at time-saving, third-party listening tools, so you can quickly and easily have a bird’s eye view into all conversations about your organization and respond to the questions about your organization that are being distributed throughout the social web.
Tips for Social Media, Online Etiquette & Taking Time OutLeigh-Chantelle
Leigh-Chantelle's presentation in Brisbane on Saturday 18 March for local Not For Profits to encourage their understanding of Social Media, best practices and most suitable channels to use. Online Etiquette, and Taking Time Out also covered.
See http://epicentreequilibrium.com to book Leigh-Chantelle
Download Top Tips for Taking Time Out flyer: http://www.leigh-chantelle.com/684-top-tips-for-taking-time-out-flyer.html
Navigating Social Media Maze Four Leaf November 2009Suzanne Henry
This presentation was developed for a PRSA chapter meeting. As an introductory presentation, the speaker presented ways to talk to clients about social media from getting them (and themselves) started to a social media case study.
Immunization Action Coalition 2010 Social Media Summit: From the Desk of the ...James Garrow
Presentation given at the Immunization Action Coalition's 2010 Social Media Summit, which was held in Philadelphia on June 15.
This presentation was geared towards government agencies considering using social media to conduct outreach and communication.
This presentation was originally presented as a webinar for ASSE's first ever Young Professionals Open Call. The target audience was safety professionals and the material reflects that.
CCSAD - Social Media for BH ProfessionalsAlpha 180
Intro to Social Media for Addiction Treatment and Behavioral Health Professionals - presentation from Cape Cod Symposium for Addiction Disorders - Sept. 10, 2010
Social Media for Nonprofits: What Is It and How Do We Do It?Erin McMahon
This slide deck was created to go with my presentation for the United Way Southern Neighbors Conference, June 24 - 26, 2009. It focuses on social media basics for nonprofit, including planning and some actionable takeaways like Listening.
Using Social Media to Raise Your VisibilityPeter Kuo
This slideshow was used at the Cal State Fullerton Gianneschi Summer School for Nonprofits on July 13, 2012.
This slideshow covers topics including why companies should be using social media, basics on social media voice, content, planning. Setting up basic social media tools, and touching on some advanced practices.
This is a team session that I lead in January discussing the importance of Social Media Optimization including: social media tactics, social media analytics and techniques to aid in community management for social profiles of all different kinds.
Users were also asked to tweet their questions during the luncheon to contribute to discussion later.
Social Media Capacity Building for NonprofitsSusan Tenby
Session from the Florida Housing Coalition's annual conference on Social Media Capacity Building for Nonprofits.
Online Community on the web is no longer solely designated to your website’s forum or email list. You must now learn how to address and engage with your community in many locations across various social media channels. This session will introduce the basics of the must-have tools, and introduce a few lesser-known tools that will help your organization more efficiently manage your community of volunteers and supporters. We will explore the common pitfalls and give you a leading edge on how to avoid them. We will also look at time-saving, third-party listening tools, so you can quickly and easily have a bird’s eye view into all conversations about your organization and respond to the questions about your organization that are being distributed throughout the social web.
Tips for Social Media, Online Etiquette & Taking Time OutLeigh-Chantelle
Leigh-Chantelle's presentation in Brisbane on Saturday 18 March for local Not For Profits to encourage their understanding of Social Media, best practices and most suitable channels to use. Online Etiquette, and Taking Time Out also covered.
See http://epicentreequilibrium.com to book Leigh-Chantelle
Download Top Tips for Taking Time Out flyer: http://www.leigh-chantelle.com/684-top-tips-for-taking-time-out-flyer.html
Navigating Social Media Maze Four Leaf November 2009Suzanne Henry
This presentation was developed for a PRSA chapter meeting. As an introductory presentation, the speaker presented ways to talk to clients about social media from getting them (and themselves) started to a social media case study.
Immunization Action Coalition 2010 Social Media Summit: From the Desk of the ...James Garrow
Presentation given at the Immunization Action Coalition's 2010 Social Media Summit, which was held in Philadelphia on June 15.
This presentation was geared towards government agencies considering using social media to conduct outreach and communication.
This presentation was originally presented as a webinar for ASSE's first ever Young Professionals Open Call. The target audience was safety professionals and the material reflects that.
CCSAD - Social Media for BH ProfessionalsAlpha 180
Intro to Social Media for Addiction Treatment and Behavioral Health Professionals - presentation from Cape Cod Symposium for Addiction Disorders - Sept. 10, 2010
This presentation was designed for businesses looking to maximize communication efforts externally by utilizing internal resources and employee engagement. Also included are sections on email etiquette and social media collaboration.
When entering into the realm of social media for your organization, it's important to build a solid foundation from which to launch. The 4 P's of social media - Planning, Policy, Privacy, and Participation are the pillars upon which to create a successful social media presence and community.
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
Presentation - How to enjoy Social Media happinessRebekah Lambert
Turn you social media homework into social media happiness with this easy to follow guide on choosing the right social channels for your marketing needs.
Promoting veganism online workshop at Vegan Summer Fest BrightonLeigh-Chantelle
Leigh-Chantelle from Viva la Vegan! gives her Promoting Veganism Online workshop at Vegan Summer Fest Brighton.
Sunday 4 June
Brighton, England, UK
Being vegan is not enough, we need to be using our skills to promote the positive and inclusive elements of the vegan lifestyle when we can. Leigh-Chantelle shares her expertise on how to effectively use our time and energy to promote the core ethics of veganism online, and inspire others to become more effective activists in every possible arena. Learn more about working together, dealing with trolls, online etiquette and leading by example from a 20-year vegan veteran. Find out more about how you can help promote and market yourself, your product, your brand or your vision for a better world using Social Media and other means online.
Nonprofits have become one of the top users of social media since joining the platforms. However, many choose to pay hundreds, if not thousands for seminars that take away from the donors and the causes they support.
In an industry that thrives on relationships and relationship building, social media marketing is the perfect tool for nonprofit organizations to engage with donors, volunteers, and supporters.
How can social media help your nonprofit achieve its goals? According to a recent study, the top nonprofit communication goals for 2014 are:
Acquiring new donors
Engaging the community
General brand awareness
Retaining current donors
How are you achieving these goals? This informative guide will introduce nonprofits to the importance and best practices in social media to build relationships, reach out to the community, and increase brand awareness for your nonprofit.
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
2. My Goal
The goal for this morning’s
presentation is to familiarize you
with the scope of social media
possibilities while equipping you
with the foundation to start using
them successfully.
3. Key Takeaways
1. Social Media is a Commitment
2. You get out what you put in
3. Social Media is NOT an exact science.
4. Add Value to the Conversation
5. You NEED to respect the power of Social
Media
4. Latest Social Media Stats
Key findings
The GlobalWebIndex study found these to be the major insights into social media usage:
Active usage of the major, global social platforms is growing worldwide with mobile being the key
driver
Google+ remains the second most actively used social network with 318.4 million active users in 31
markets
Emerging platforms have experienced notable growth in popularity since Q2 2013 with Pinterest
and Tumblr being currently the fastest growing global social media
Facebook maintains the highest percentage of active users among account owners at 62% globally.
This compares to 51% for Twitter and 44% for Google+
Mobile and tablet usage is beginning to heavily impact social media usage with mobile having the
biggest effect on Twitter which is used by 94 million active Twitter users to share photos
compared to 140 million on PC. This is the highest proportion of mobile vs. PC photos sharing of
any social network
7. Facebook
Tell your Story – What’s unique about your
organization?
Share photos, videos and links
Create dialogue – allow people to share and engage
with your message. Ask questions.
Measure and Optimize – Which messages have been
effective? Which ones have been ineffective?
UNICEF, Wounded Warriors, Human rights Campaign
8. Instagram
Instagram is an excellent way to compliment your
Facebook and Twitter account.
Your Instagram account can tell the story of your nonprofit and help you share your mission with the world.
Post images that give followers a glimpse into what your
organization is all about and help people connect with you.
Experiment with different types of photos and the
frequency with which you post. Your community will give
you feedback in real-time.
Listen and adjust
10 Inspiring Non-profits on Instagram
9. Twitter
Tweet about things your Audience Cares about – Link to newsworthy
events that people are already talking about and relate them to your cause
Tweet in the Moment – Gives your voice authenticity and lets people in on the
action. Quote the guest speaker, take a photo…etc
Use Relevant Hashtags – Hashtags label your conversation and makes them
searchable. If you create your own SEARCH it first.
Use Call to Actions – It’s amazing what people will do if you ask, “Check out
our…” or “Please Retweet.”
Include Links – Tweets containing a link are three times more likely to be
retweeted.
Experiment with posting frequency and times
UNICEF, Red Cross, Save the Children
10. Youtube
The most powerful tool to tell your organization’s story
It’s an excellent source of relevant content while driving
traffic to your channel.
YouTube offers additional benefits to nonprofits including
adding a donate button, being listed on YouTube’s non
profit channel and the addition of a call-to-action.
The Nature Conservancy , SOS Children Villages
Neurosurgery Kids Fund – Camp Everest 2012
11. Vine
6 seconds. That’s all you’ve got to make an impression on
Vine.
The video only records while your finger is touching the
screen.
Your only limit is your creativity
How to Play With your Food, Table Toast, Light Troubles
Show what you do best, whether its rescuing an animal,
putting a smile on a child's face or planting a tree.
Say thank you – it doesn’t need to be complicated
12. Google +
Google + is a behemoth and is one of the fastest growing
social media platforms in history.
Google + basically combines Twitter, Facebook and Linkedin
into one package.
Google + uses Circles to categorize those you follow
Like Facebook, Google + emphasizes visual story telling
Ties into your existing Google accounts i.e Gmail, Google
Docs & YouTube
Google + is here to stay and it’s worth looking into
Save the Children, The Nature Conservancy
13. Cultivating Your Voice
This is the personality you portray to your followers
Your voice is what separates you from your
competitors
Once you have decided on your voice commit to it
People will ultimately follow your Social Media
Channels because you are a subject matter expert in
your field.
People want to talk to and hear from people, don’t be
a faceless organization
14. The Anatomy of a Good Post
Understand your Audience:
Know your target audience
You’re busy. So are they
Employ the Golden Rule
Be Responsive
15. The Anatomy of a Good Post
Plan Your Content:
Develop monthly content strategies
Check your social network(s) daily
Be as visual as possible (pictures, videos, links etc…)
Use Social Media to conduct informal research (ask
questions)
Identify key influencers and engage them in conversation
16. The Anatomy of a Good Post
Questions to ask yourself before hitting “Enter”:
Which Social Media platform is appropriate for this
message?
Why are you sharing this message?
What is the value added by this message?
Can I add a relevant link, photo or video to this
message?
17. Set Goals, Measure Results
Every organization will have differing goals and how you
achieve those goals will be unique to your organization.
They should follow SMART guidelines:
Specific
Measurable
Achievable
Realistic
Timed
18. Set Goals, Measure Results
Examples:
Increase the number of volunteers by 15% before our
Christmas event.
Identify 20 influencers on Twitter to build
relationships to blog, retweet and spread the word
about our latest program.
Garner 500 views of our new promotional video in the
first three months after it’s release date.
19. How to Handle Negative Comments
Move fast - The longer you take to respond the greater the risk of
appearing unresponsive, uncaring or secretive. Aim to respond within 24
hours.
Be accurate - Be as factual as possible. Double-check the facts before you
respond. If you’re not confident about the answer, acknowledge the
question or statement, express concern and state that it’s being looked
into, then follow-up.
Be transparent – Mistakes will happen, take responsibility then fix them.
Denials, evasions and insincere apologies may simply inflame the
situation. When possible and if prudent, take the conversation out of the
social media spotlight, direct messages, email or a phone call may be a
more efficient means of defusing a situation.
20. How to Handle Negative Comments
Be sincere - If the complaint is genuine, sincerely
apologize. Remember an apology is useless unless the
problem is resolved in a reasonable and time sensitive
manner.
Humanize the situation - Respond directly to the individual
using their actual names when possible. Look to use
language that is accessible and empathetic while
remaining professional. Avoid jargon.
Avoid confrontation - Steer clear of arguing online. If the
situation is volatile, step back, take a calming breath and
do your best to take the conversation offline.
21. How to Handle Negative Comments
Take control - Negative comments should be actively managed.
Proactively correct misinformation. Ensure discussions remain
within the parameters of our Social Media Guidelines. And
remember that it is within your rights to ban members who
consistently break the rules, though you may want to explain why
you are doing it both to the individual and to the community as a
whole.
Limit censorship - Critical voices are a cost of entry to the social
web, and deleting or demanding changes to negative posts can
provide cynics with a powerful rhetorical weapon. Always
attempt to maintain the high ground. Deleting content or
threatening people may simply result in the complaints going
viral.
22. Surefire Ways to Lose Followers
Not Responding to Tweets/Comments
Too much scheduled content
Shameless Self Promotion
Completely Random Posts
Not sharing the love
Over posting
Facebook 1- 2 times a day
Twitter 3 -5 times a day unless Live Tweeting an event
23. Key Takeaways
1. Social Media is a Commitment
2. You get out what you put in
3. Social Media is NOT an exact science.
4. Add Value to the Conversation
5. You NEED to Respect the power of Social
Media
24. Future Workshop
We will look at:
How to Listen to your Audience
Strategies that work
How to Measure Engagement
Facebook Edgerank Algorithm
The Power of Facebook Ads
What is Hootsuite and why you should use it
Crafting your Social Media Guidelines