Zara final presentation
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Zara proposes a digital strategy to target American college students using campus ambassadors on social media. Ambassadors would create content for Facebook, Twitter, Instagram, Vine and YouTube to promote Zara clothing. The strategy would also use blogging, a shopping app, and tablet magazine ads. Key performance metrics include social media followers, clicks from ads, and orders shipped to student housing. The budget is $700 per hour for 3 months of $200 worth of merchandise per ambassador.
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Zara final presentation
- 1. + Digital Strategy for ZARA Hanna Porterfield Michigan State University New Media Driver’s License Spring 2013
- 2. + Target Audience AMERICAN COLLEGE STUDENTS
- 4. + Social Media The Big Two: Facebook & TWITTER The KEY TOOLS
- 5. + Social Media The Visuals: Instagram Vine & YouTube The KEY TOOLS
- 6. + Other Internet Marketing Blog Shopping App Ads in tablet magazines The KEY TOOLS
- 7. + Key Performance Indicators Following on social media accounts specific to each school Click-throughs from tablet-based advertising Number of orders shipped to student-housing in college towns
- 8. + Woman TRF Man
- 9. + BUDGET $700/ hour $200 worth of merchandise per month, for 3 months, for each campus ambassador
- 10. + All images from zara.com available for purchase