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Name: Andrew Jacques Ketoyo Tel: +254 710 175 766/ +254 720 709 785
E-Mail: ketoyo@gmail.com Address: P.O. Box 10510– 00200, Nairobi, Kenya
“I believe that am a performance-driven, entrepreneurial, sales & marketing professional with over 15 + years of
experience especially in the service industry”. My Experience entails multiple skills covering many fieldsincluding – business
development, product development, account management, project management and marketing innovation. Also, I’m
dependable and reliable in supporting and enabling a team effort to produce genuine long-term sustainable development to
your organization.
My objective: “is applying my vast knowledge and experience to grow within an organization to the highest
management level possible”.
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Personal Attributes:
Key Areas of Expertise:
• Management (including strategic planning, budgets, costing, procurement, human resource, etc.).
• Team Management, Opening markets, Presentations, Coaching, training & recruitment and retention.
• Tailored presentations/proposals/contracts and tender applications.
• Joint venture/program development/management of third party services (various partnerships & B2B transactions).
• Client liaison (account management) and relationship management (maximizing revenues on existing clients).
• Managed services esp. in IT industry.
• Web Applications, Mobile Applications, Software Solutions, Internet solutions (WAN, Networking, Security)
• Sales and Marketing Management with revenue generation targets.
• Distribution FMCG products (especially in the ICT industry).
Professional Experience:
Sales Manager - Old Mutual Kenya LTD, Mombasa, Kenya, February 2015 to June 2016;
Head of Sales and Marketing oversee all aspects of the department and these included:
• Being in charge of a sales team of between 5 to10 Advisors.
• Achieving overall Sales target for my team.
• Submitting correct documentation (policy documents).
• Recruitment, Coaching, Retention, of the Advisors.
• Presentation to clients, Opening markets for Advisors.
• Reports and internal documentations.
Achievements:
• Managed to create an organized strategy to recruit for and open markets for financial advisors
• Maintained 70% sales target
Business Development Manager - Kenyaweb.com LTD, Nairobi, Kenya, May 2012 to September 2014;
Head of Sales and Marketing oversee all aspects of the department and these included:
• Being in charge of business development management of Kenyaweb.com services.
• Product/Market development where you can foresee gaps in our services.
• Achieving overall Sales target for the Kenyaweb.com Ltd.
• Contract and tender applications on behalf of the company.
• Sales and marketing management with company revenue targets.
• Development of team when necessary.
• Marketing campaigns.
• Marketing plan, inclusive of development of customer delight programs.
Achievements:
• Managed to introduce innovative products that increased the bottom line.
• Participated in the plan of the 5 year strategic plan 2014/2018.
• Streamlined and improved operational process.
• Created new and improved documentations (contracts, proposals, branding and presentations).
Business Development Manager - KCR LTD, Nairobi, April 2011 to July 2011;
Head of department oversaw all aspects of the department and these included:

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• I was In charge of business development management of KCR services.
• Product development: where you can foresee gaps in our services.
• Project management: where applicable.
• Follow up with clients to ensure their needs are met.
• I was involved in contract and tender applications.
• I was involved in Sales and marketing management with revenue targets.
• Development of team.
• Heading marketing campaigns.
• Marketing plan, inclusive of development of customer delight programs.
• Constantly liaising with our suppliers.
Manager New Media - Creative Edge LTD, September 2009 to December 2010;
Head of department oversaw all aspects of the department and these included:
• Hired supervised and motivated the existing team.
• Project Management.
• In conjunction with the Management team developed marketing/brand strategies for the department.
• Designed and prepared Sales Reports and projections amongst other documentations required.
• Meeting key performance indicators.
• Achieved significant growth in terms of revenue and product within the first six months.
• Negotiated large contracts of Kshs 300,000 – Kshs 500,000 with Clients.
• Identified and implemented new products and Value Added Services (VAS).
• Design and developed new work flow processes into the production life cycle, this work flow process significantly
reduced the average delivery time from 8 to 10 weeks to 4 to 6 weeks thus improving the production which in turn
meant that we could produce more.
• Initiated VAS such as Search engine Optimization/ Social Media where client awareness in training was of vital
importance for the success of this.
Achievements:
• Creating a department from “zero” to a profitable department and now has spawned two different organizations.
• Recruited and developed a highly skilled team, introduced new trends and technologies Value
• Added Services) had been evaluated and thus implemented in order to boost revenue generation.
• Design and developed new systems to reduce lead-times in the production process from 8 - 10 weeks to 4 - 6 Weeks
thus improving the production time and increased revenue.
• Developing communications strategies: In conjunction with marketing personnel (Creative Edge) we introduced a
marketing seminar that informed clients (print and web) to advantages of Internet marketing trends. This was highly
successful as it increased New Media’s Monthly recurring revenue by almost 40%.
Head of Business Development - Metrocomia (EA) LTD, August 2008 to August 2009;
• Selling company products and services (Web and Software applications) in various market segments.
• Trained existing sales force.
• Identified and influenced current/new Clients (Lead generation).
• Met key performance indicators.
• Sought new avenues to generate revenues.
• Proposals and any other Sales related documentation.
• Sales reports and sales projections to the Managing director.
• Negotiated large contracts of Kshs 300,000 - Kshs 500,000 with Clients.
Achievements:
• Maintained a 55% sales target.
Business Development Executive - Dotsavvy LTD, Nairobi, April 2007 to July 2008;
• Selling company products and services in various market segments.
• Identified new revenue streams by introducing Value Added Services to new and existing clients.
• Generated marketing strategies with the Managing Director.
• Met key performance indicators.
• Joint venture/program development/management of third party services.
• Preparation and development of proposals/contracts and other sales related documentation.

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• I Handled Sales reports and sales projections.
Negotiated large contracts of Kshs 1,200,000 – Kshs 2,500,000 with Clients.
Achievements:
• Contributed to 40 percent of company’s monthly revenue on new business with in the first 6 months.
• Surpassed sales targets continuously.
• Increased sales by 45% during tenure.
• Negotiated the biggest tender awarded (Kshs 1,200,000/-) at that time.
• Helped in designing value added propositions.
Previous Professional Experience:
• Client Service Adviser, Nairobi Net Online LTD, Nairobi, Kenya: July. 2006 to March 2007.
• Referral Agent, UUNet Kenya LTD, Nairobi, Kenya: July. 2003 to June 2006.
• Sales and Marketing Manager Inter Connect LTD, Mombasa, Kenya: April. 2000 to June 2003.
• Sales Executive, Inter Connect LTD, Mombasa, Kenya: April. 2000 to June 2003.
• E-touch Manager (Coast Region), Africa Online LTD, Mombasa, Kenya: May 1999 to March 2000.
• Account Manager, Africa Online LTD, Mombasa, Kenya: Oct. 1997 to April. 1999.
• Assistant Recruitment officer, British Education Exhibition fair, Nairobi, Kenya: March.1997.
• Stock Assistant, Newzy Newsagents, New Southgate London: July. 1993 to Dec 1994.
• Sales & Purchase Manager, Alisa Farm Ltd, Mombasa, Kenya: Dec. 1991 to Aug.1992.
Education:
Degree: Master of Science in Business Information Technology, Middlesex University, Bounds
Green Road, London: Sep.1995- June.1997.
Degree: Bachelor of Engineering (Hon’s) in Mechanical Engineering, Middlesex University,
Bounds Green Road, London: Sep.1992 – June. 1995.
Certificate– Customer Service (Service Plus), Developments Dimensions International: Sep.1999
Interests:
Soccer, Formula One Racing, Theatre, Travel, Basketball, Table Tennis, Cricket, Social Media
Networking, Mobile applications and new gadgets-gizmo.
Referees:
• Mbarak Ittiso - Marketing Sales Manager Bakhresa Grain Milling LTD - mbarak.ittiso@gmail.com
• Walter Mbata - COO at Norken International Limited - waltermbata@yahoo.com
• Zack Ouma – Creative Director at Design Village – zacsouma@gmail.com
Name: Andrew Jacques Ketoyo Tel: +254 710 175 766/ +254 720 709 785
E-Mail: ketoyo@gmail.com Address: P.O. Box 10510– 00200, Nairobi, Kenya