1. ASHISH GHILDIYAL
Contact: 09752535510, 09201073222
E-Mail: ghildiyal.ashish@yahoo.com
CIRCLE HEAD - OVER 19 YEARS
~ Aspiring for senior level assignments in ~
P&L OPERATIONS / BUSINESS DEVELOPMENT
With an organisation of repute
Industry Exposure: Telecom / Infrastructure
CORE COMPETENCIES
 Responsible for tracking market updates & trade feedback post new
product launches and monitoring competitor activity, new ventures,
new products, capacity addition, etc.
 Accountable for generating trade insights by regularly working with
the trade executives & using it as a driver for innovation
 Strategizing the long-term business directions for major products by
executing ground level strategies for achieving sales targets in line
with organizational objectives
 Formulating plans & reaching out to the unexplored
markets/customer groups for business expansion
 Exploring new business opportunities in various segments along with
concerned branches in the states
 Conceptualizing & implementing services plans/policies for the
organization, organizing promotional campaigns and ensuring
accomplishment of business goals
 Leading, mentoring & monitoring the performance of the team to
ensure efficiency in business operations for meeting individual &
group targets
CORE SKILLS
Strategic Planning
Business Development
Channel Development
Product Positioning & Branding
Retail Operations
New Product Launch
Resource Management
Operational Excellence
Corporate Communications
Public & Media Relations
Recruitment
Customer Lifecycle Management
Collection Management
Statutory Compliance & Audit
Contract Management
PROFILE SUMMARY
 A strategist cum implementer with expertise in
managing the business of the company in totality and
maintain continuous and sustained growth with
improved performance, enabling the organization to
increase its consumer base, satisfaction and
commercial viability
 Hands-on experience in managing business
operations with focus on top-line & bottom-line
performance and proficient in determining
company’s mission & strategic direction as
conveyed through policies & corporate objectives
 Skilled in P/L management competitor & market
analysis, negotiation, staffing, vendor relations,
management re-organization, new services and
product & pricing catalogue roll outs
 Strong organizer, motivator and a decisive leader
with successful track record in directing from
original concept till implementation to handle
diverse market dynamics
 Demonstrated excellence in establishing &
maintaining new standards nationally for other
circle teams to follow rural promotions
 Gained sound understanding of legal documents &
terms like legal terms like MOU, LOI, ATL and Lease
Deeds required to assess the property by liaising
with legal experts
 An effective communicator with good presentation
skills and abilities in forging business partnerships
with clients

2. ORGANISATIONAL EXPERIENCE
Reliance JioInfocomm Ltd., Indore (Nov’13 – till date)
Circle RE Head – MP
Key Result Areas
 Assessing & executing business development policy & procedures and corporate governance
 Devising a comprehensive RE strategy to ensure creation of a sustained store pipeline across formats
(AG1/AG2/AG3/Warehouse/JC/Mini DX/Cell Sites, etc.)
 Reviewing catchments on site access, visibility, RF Coordinates and technical details
 Establishing & cementing a focused broker/vendor network to achieve optimum quality of projects
 Closely examining changes in the industry on technical deal terms like land price, rents, escalation, GBM vs RTT and
other real estate costs by educating the developer/landowner on business economics
 Finalising comprehensive deals including developer/landowner’s scope of work, rent, escalation, security deposits,
advance rents, utility costs, power rates, HVAC costs, common area maintenance costs,etc.
 Complying with key RE processes to attain high conversion rate (RFC, RFE and RFS) of projects.
 Ensuring that lease/sale, sale/lease deeds, developer/landowner’s scope of work, budget reconciliation and
regulatory clearances (developer/landowner’s) are done as per the agreed PERT with the developer/landowner
 Handling strong documentation process on REIMS
Highlights
 Significantly contributed in the acquisition of 1625 sites, 57 JIO Centres, 85 Mini DX. retail stores and 45
facilities across MP
 Acquisition of 450 MC sites in phase 1 rollout (sites on govt. land) brought down opex by 5.4 Crores per year as
compared to pt. Site.
Viom Networks Limited, Bhopal (Jan’11 – Mar’13)
Circle Business Head – MP CG
Key Result Areas
 Undertook efforts for achieving circle revenue, EBITDA & PAT target as per the AOP Plan
 Analysed the overall progress vis-à-vis the Circle AOP and effectuated necessary actions for the same
 Mentored a team of 9 Functional Heads directly (Sales, O&M, SA & EMG, Finance,Project, SCM, HR & Admin.,
Collectionand Legal ) and 100+ Team Members across the region
 Propounded plans to reduce OPEX and CAPEX and displayed high focus in building best practices across Circle
Operations
Highlights
 Acknowledged asthepart of the Best Circle in Western Region
during FY 12-13
 Successfully over-achieved:
o Revenue target by 121 % during 2012-13
o PBT Target by Rs. 16.67 Crores as per the AOP Plan
 Attained revenue of Rs. 177 Crores against the target of Rs. 146
Crores
 Played a stellar role in reducingDSO Ageingfrom 57 day as on
Mar’12 to 25 days as on Mar’13
 Instrumental in driving all IP Players and Service
Providersunder one umbrella with the help of TAIPA for the
release of MP Tower Policy by MP Government culminating to
closure of NOC issues
 Acknowledged as the first circle to launch:
o Comprehensive O&M Modelacross MPCG Circle which was
further replicated in other geographies; served as the major
game changer for the entire IP Industry
o Fixed Energy Model with BSNL (MP Circle) resulting in
elimination of collection issues

3. Reliance Communication Limited, Lucknow (Nov’02 - Dec’10)
UP East, West &Uttarakhand
Growth Path
Aug’10 - Dec'10 Marcomm. Head
Nov’09 – Aug’10 Circle Head - Allahabad
Nov’08 – Nov’09 Sales & Marketing Head
Apr’06 - Nov’08 Marketing Head
Nov’02 - Mar’06 Marketing Head
Key Result Areas
 Developed annual circle sales & marketing plan to achieve targeted market & revenue share
 Facilitated the management of sales acquisition programme across all products/services including prepaid, post-paid,
PCO, corporate and value added services
 Analysed circle revenue enhancement performance and the effectiveness of launches
 Designed and ensured efficient execution of the acquisition filters for prepaid & post-paid customers
 Ensured prompt product / service information at all customer touch points
 Crafted out simple, attractive & clutter breaking POS material.
 Imparted training across departments on new products & services, offers, schemes and campaigns
 Exploitedinnovative selling tools for Channels &Sales Team to provide comprehensive information on various
products and promotions
Key Result Areas
 Bagged the Team Award for the being recognised as best
distribution channel in prepaid PAN India for Allahabad
Circle during 2009-10
 Attained highest R World revenue nationally for 05-06
with percentage contribution of 11.77% for the period by:
o Effective channel segmentation and retail penetration
o Best fit product mix offerings
o Cluster wise revenue benchmarking
o Communication optimization to existing based via IVR,
SMS Tele-calling & Radio Spots
 Successfully undertook strategic Retention initiatives to
minimize churn
 Distinguished efforts in the mobilization of additional
resources of more than Rs. 1 Crore in FY 05-06 through
channel participation and co-promotions
 Holds distinction in reducing the spending by up-to 40%
on outdoors on a per sq. ft. basis compared to competition
PREVIOUS EXPERIENCE
ESSAR Cell Phone, Lucknow (Jul’00 - Oct’02)
Growth Path
Apr’02 – Oct’02 D.G.M. (Sales &Marketing)
Apr’01 - Mar’02 Sr. Manager (Sales & Marketing)
Jul’00 - Mar’01 Manager (Sales & Marketing)
Highlights
 Instrumental in supporting in bringing the channel on board within a short time frame of 4 months by devising
effective plans
 Successfully over-achieved the target in U.P. East. by 35%; attained revenue growth of 550%
 Efficiently managed 30 exclusive franchise outlets selling company’s product: mobile world showrooms
 Actively participated in Brand Equity: An IIM Survey which gave Essar70% preference over competition
 Spearheaded the launch of Prepaid System “ORGA”

4. IITC(Organic India Pvt. Ltd.),Lucknow (Aug’99 - Jul’00)
Corporate Manager
Highlights
 Dexterously designed the platform for launch of the Organic India across the globe
 Served as a part of the:
o Core Team that responsible in obtaining FDA approval from US Government
o Team for the conceptualization & formulation of tulsi tea and 28 other herbal food supplements under the
aegis of Dr.Narendra Singh
Koshika Telecom Ltd., Lucknow (Jul’96 - Aug’99)
Growth Path
Nov’98- Aug’99 Regional Sales Manager
Jul’98 - Nov’98 Brand Manager
Jul’97 – Jul’98 Asst. Manager (Sales)
Jun’96 – Jul’97 Executive (Sales)
Highlights
 Won the Best Regional Sales Manager Award
 Acknowledged as the first mobile company in India to conceptualize and launch Mobile PCO’s
 Received “The Best Sales Person” Awardtwice during the year in U.P. East.
HCL Ltd., Lucknow (March’95 - Jun’96)
Executive (Marketing)
Highlight
 Recognised as the Best Sales Personfrom U.P.
TRAININGS / WORKSHOPS / SEMINARS.
 High Performance Leadership Training by Kenexa
 Entrepreneurship and Business Development by NIS
 Training on Product Management
 Sales Management Training by NIS
 Major Accounts Management
 RACE – Renewed Adaptability towards Customer Enthusiasm – NIS
 Seminar on Strategic Management – IIM, Lucknow
 Workshop on Team Building by NIS
EDUCATION
1992: B.E. Electronics &Communications from Mangalore University,Mangalore with 1st Division
PERSONAL DETAILS
Date of Birth: 8th April, 1970
Permanent Address: C/o Shri .U.C.Ghildiyal Retd. I.P.S 100, Rajeshwar Nagar, Phase II, SahastraDhara Road,
Dehradun – 248001
Languages Known: English &Hindi