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TERRY CHANG
5F Tower B, 8 Wangjing Street, Chaoyang District, Beijing 100102  ++86 139.1122.7332  terry.chang@daimler.com
SENIOR MANAGEMENT EXECUTIVE
with 32 years seasoned Business Development experience, outstanding in Execution and strong
Leadership competencies; Passion to work for automotive and related industry
Career Chronology & Performance Highlights
Jan 2012 – Present Daimler Trucks and Buses (China) Ltd., Beijing, China
DIRECTOR OF TRUCKS AND BUSES SALES
• Restructured sales organization to achieve record sales of more than +6,000 units of Mercedes-
Benz trucks for different industrial applications in 2012
• Taking the lead to drive key account direct sales in firefighting, oil field, concrete pump and bus
segments. MB’s chassis market share within the imported heavy duty segment stood at +75%
all-time high in 2015. Additional role also covers special vehicle Unimog sales to dealers, body
builders to satisfy growing demand on off-road application.
• Leading the network development project with LSH (Lei Shing Hong) Group for its re-entering to
commercial vehicles arena in various strategically cities/provinces since 2015.
• Developing Heavy Duty Tractor sales via dealer s and key account customers to reach +25% Year
on Year growth for the fast growing logistics segment in 2016
Jan 2010 – Dec 2011
Sep 2003 – Dec 2009
Jan 2002 – Jul 2003
Mercedes-Benz (China) Ltd., Beijing, China
DIRECTOR OF USED CAR MANAGEMENT/REMARKETING, SALES &MARKETING
• Established Mercedes-Benz StarElite Pre-Owned (SPO) car program in China’s complicated and
emerging used car market.
• Executed StarElite business strategy, introduced retail steering tools, developed 27 SPO dealers, set
industry quality standards and achieved highest residual value among Audi/BMW.
• Achieved highest trade-in ratio among SPO dealers in MBCL history to support new car sales
and hit 1,000 units of certified pre-owned cars in 2011.
SENIOR MANAGER OF REGION NORTH, NETWORK DEVELOPMENT
• Steered Distribution Support Program with Stuttgart under sponsorship of CEO in China to coach
new dealers on sales and aftersales retail process. This best-practice program is still operating and
expanding today.
• Developed +100 dealers with state-of-the-art Mercedes-Benz facility standards.
• Lead the regional dealer selection team of MBCL/BBAC to conduct new dealer selection process
covering business plan, feasibility study, funding preparation, site location and proposed
management team to meet Master Plan’s format, timeline and ownership requirement.
• Developed regional functions and championed local talents.
Taikoo Motors Ltd. (Distributor for Volvo and KIA)- Swire Group, Beijing, China
GENERAL MANAGER OF VOLVO AND KIA PASSENGER CARS
• Transferred from Taiwan office to Beijing office to head Volvo and Kia passenger car wholesale
operations and initiate Saab and Cadillac new business projects negotiation with GM China.
• Executed Taikoo Motors Board’s decision to close all operations in across 6 locations in China as a
result of a China Central Customs investigation among all foreign automobile importers.
• Performed staff reduction (with more than 230 employees) peacefully through the termination of
employment contracts and terminated all 33 Volvo dealer contracts without dispute.
Jan 2000 – Jan 2002
Nov 1998 – Jan 2000
Taikoo Motors Ltd. (Distributor for Volvo, KIA and VW) - Swire Group, Chungli, Taiwan
GENERAL MANAGER OF VOLVO COMMERCIAL VEHICLE AND PASSENGER CAR
• Orchestrated commercial vehicle’s project on “acquisition of Isuzu” together with Japan’s Itochu
trading group to expand Swire’s commercial vehicle portfolio.
• Lead Volvo commercial vehicle and passenger car aftersales business including customer service,
technical support, parts sales and warranty administration to support nationwide dealership –
Gained JD Power CSI No. 1 in 2001.
GENERAL MANAGER OF VOLVO PASSENGER CARS
• Managed Volvo passenger car wholesale operations right after the Unintended Acceleration
(UA) crisis lost control (Taiwan automobile industry experienced technical debate for the very first
time on the media).
• Revamped the sales activities including sales plan, retail process, network development, re-
launching of brands, PR campaign to recover the momentum – Gained JD Power SSI No. 1 in 1998.
Oct 1996 – Nov 1998
Jul 1984 – Oct 1996
Beldare Ltd. (Distributor for Chrysler/Jeep) - Swire Group, Taipei, Taiwan
GENERAL MANAGER
• Performed general management duties and took charge directly for sales, aftersales operations,
network development, marketing activities and back office administration.
• Responsible for profitability targets under the extreme competitive market conditions. Achieved
almost 200% market share growth to the highest level in 1997.
Cannon Taiwan Ltd. (Distributor for Volvo in greater China) - Swire Group, Chungli, Taiwan
DEPUTY GENERAL MANAGER, SALES & MARKETING
• Promoted as General Manager in 1996 and transferred to Swire’s Beldare Ltd. for handling
Chrysler and Jeep wholesale operations.
• Managed all marketing and advertising activities followed by dealer sales, direct owned branches
retail operations, dealer network management, sales target and principal price negotiations.
• Generated record sales and profits between 1992 and 1996 (highest annual turnover US$280M)
as well as received Volvo Cars International Award of Car Market Excellence in 1996.
Management Education
1981 - 1983 University of New Haven, New Haven, CT, U.S.A.
MBA - Emerging Leaders Cohorts, May 1983
1975 - 1979 University of Chinese Culture, Taipei, Taiwan
BA, May 1979
Executive Training
2012 • Daimler’s seminar for Director, Lautenbach, Germany
2007 • Certified assessor for Mercedes-Benz C-Management program
1998 • Chief coordinator of environmental issues for all Swire Group companies in Taiwan
1998 • Swire senior management five week seminar at INSEAD, Fontainbleau, France
1995 • Volvo Business University two week seminar in Paris, France
1993 • Young managers three week seminar at INSEAD, Macau
 Committed to Practical Solutions 

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2016 Terry Chang_160429

  • 1. TERRY CHANG 5F Tower B, 8 Wangjing Street, Chaoyang District, Beijing 100102  ++86 139.1122.7332  terry.chang@daimler.com SENIOR MANAGEMENT EXECUTIVE with 32 years seasoned Business Development experience, outstanding in Execution and strong Leadership competencies; Passion to work for automotive and related industry Career Chronology & Performance Highlights Jan 2012 – Present Daimler Trucks and Buses (China) Ltd., Beijing, China DIRECTOR OF TRUCKS AND BUSES SALES • Restructured sales organization to achieve record sales of more than +6,000 units of Mercedes- Benz trucks for different industrial applications in 2012 • Taking the lead to drive key account direct sales in firefighting, oil field, concrete pump and bus segments. MB’s chassis market share within the imported heavy duty segment stood at +75% all-time high in 2015. Additional role also covers special vehicle Unimog sales to dealers, body builders to satisfy growing demand on off-road application. • Leading the network development project with LSH (Lei Shing Hong) Group for its re-entering to commercial vehicles arena in various strategically cities/provinces since 2015. • Developing Heavy Duty Tractor sales via dealer s and key account customers to reach +25% Year on Year growth for the fast growing logistics segment in 2016 Jan 2010 – Dec 2011 Sep 2003 – Dec 2009 Jan 2002 – Jul 2003 Mercedes-Benz (China) Ltd., Beijing, China DIRECTOR OF USED CAR MANAGEMENT/REMARKETING, SALES &MARKETING • Established Mercedes-Benz StarElite Pre-Owned (SPO) car program in China’s complicated and emerging used car market. • Executed StarElite business strategy, introduced retail steering tools, developed 27 SPO dealers, set industry quality standards and achieved highest residual value among Audi/BMW. • Achieved highest trade-in ratio among SPO dealers in MBCL history to support new car sales and hit 1,000 units of certified pre-owned cars in 2011. SENIOR MANAGER OF REGION NORTH, NETWORK DEVELOPMENT • Steered Distribution Support Program with Stuttgart under sponsorship of CEO in China to coach new dealers on sales and aftersales retail process. This best-practice program is still operating and expanding today. • Developed +100 dealers with state-of-the-art Mercedes-Benz facility standards. • Lead the regional dealer selection team of MBCL/BBAC to conduct new dealer selection process covering business plan, feasibility study, funding preparation, site location and proposed management team to meet Master Plan’s format, timeline and ownership requirement. • Developed regional functions and championed local talents. Taikoo Motors Ltd. (Distributor for Volvo and KIA)- Swire Group, Beijing, China GENERAL MANAGER OF VOLVO AND KIA PASSENGER CARS • Transferred from Taiwan office to Beijing office to head Volvo and Kia passenger car wholesale operations and initiate Saab and Cadillac new business projects negotiation with GM China. • Executed Taikoo Motors Board’s decision to close all operations in across 6 locations in China as a result of a China Central Customs investigation among all foreign automobile importers. • Performed staff reduction (with more than 230 employees) peacefully through the termination of employment contracts and terminated all 33 Volvo dealer contracts without dispute.
  • 2. Jan 2000 – Jan 2002 Nov 1998 – Jan 2000 Taikoo Motors Ltd. (Distributor for Volvo, KIA and VW) - Swire Group, Chungli, Taiwan GENERAL MANAGER OF VOLVO COMMERCIAL VEHICLE AND PASSENGER CAR • Orchestrated commercial vehicle’s project on “acquisition of Isuzu” together with Japan’s Itochu trading group to expand Swire’s commercial vehicle portfolio. • Lead Volvo commercial vehicle and passenger car aftersales business including customer service, technical support, parts sales and warranty administration to support nationwide dealership – Gained JD Power CSI No. 1 in 2001. GENERAL MANAGER OF VOLVO PASSENGER CARS • Managed Volvo passenger car wholesale operations right after the Unintended Acceleration (UA) crisis lost control (Taiwan automobile industry experienced technical debate for the very first time on the media). • Revamped the sales activities including sales plan, retail process, network development, re- launching of brands, PR campaign to recover the momentum – Gained JD Power SSI No. 1 in 1998. Oct 1996 – Nov 1998 Jul 1984 – Oct 1996 Beldare Ltd. (Distributor for Chrysler/Jeep) - Swire Group, Taipei, Taiwan GENERAL MANAGER • Performed general management duties and took charge directly for sales, aftersales operations, network development, marketing activities and back office administration. • Responsible for profitability targets under the extreme competitive market conditions. Achieved almost 200% market share growth to the highest level in 1997. Cannon Taiwan Ltd. (Distributor for Volvo in greater China) - Swire Group, Chungli, Taiwan DEPUTY GENERAL MANAGER, SALES & MARKETING • Promoted as General Manager in 1996 and transferred to Swire’s Beldare Ltd. for handling Chrysler and Jeep wholesale operations. • Managed all marketing and advertising activities followed by dealer sales, direct owned branches retail operations, dealer network management, sales target and principal price negotiations. • Generated record sales and profits between 1992 and 1996 (highest annual turnover US$280M) as well as received Volvo Cars International Award of Car Market Excellence in 1996. Management Education 1981 - 1983 University of New Haven, New Haven, CT, U.S.A. MBA - Emerging Leaders Cohorts, May 1983 1975 - 1979 University of Chinese Culture, Taipei, Taiwan BA, May 1979 Executive Training 2012 • Daimler’s seminar for Director, Lautenbach, Germany 2007 • Certified assessor for Mercedes-Benz C-Management program 1998 • Chief coordinator of environmental issues for all Swire Group companies in Taiwan 1998 • Swire senior management five week seminar at INSEAD, Fontainbleau, France 1995 • Volvo Business University two week seminar in Paris, France 1993 • Young managers three week seminar at INSEAD, Macau
  • 3.  Committed to Practical Solutions 