The document provides evidence of assessments for multiple students on a media production project. It assesses students on criteria such as communicating ideas clearly, using appropriate software, addressing the audience, and checking for errors. Most students met the criteria for a merit or distinction grade. One student needed improvement on eye contact and confidence when presenting. A re-do presentation was recommended, using a script and interacting more with the audience. The second presentation from this student much better met the criteria for a distinction grade.

1. Providing Evidence for Unit 1: P4, M4, D4. Unit 2: P1, M1, D1, P2, M2, D2, P3, M3, D3, P4, M4, D4,
P5, M5, D5. Unit 4: P3, M3, D3.
The Advertising Pitch Teacher Assessment
Their Product: Outbreak
Grading Criteria Comments Grade
P1, M1, D1
Have they communicated
information and ideas in
discussions about media
production with sufficient
clarity to be understood
Good clear design but try
not to read directly from
slides.
Script used ensuring
better communication.
Merit Distinction
P2, M2, D2
Have they used software to
create their presentation?
Excellent use of prezi,
photoshop, and premier
Distinction
P3, M3, D3
Have they addressed and
interacted with the
audience appropriately
Yes – more eye contact
needed with the audience
and less facing the screen
Much better eye contact
Merit Distinction
P4, M4, D4
Have they presented
information and ideas for
media production
appropriately in written
formats with sufficient clarity
to be understood
Good clear design with
clear marketing campaign
and well explained adverts
Distinction
P5, M5, D5
Have they checked their
presentation for spelling,
grammar etc
Yes All spellings checked Merit Distinction
Action Plan (to improve grade):
 To get a distinction you need to re-do a presentation ensuring you practise, use a
script and most importantly interact with the audience effectively
 More confidence needed in front of audience you may find a script helps here
 Second presentation much better. Script was used allowing more eye contact and
confidence. Answered all questions clearly and effectively.
I understand the contents of this action plan and realise that it is up to me to act on the advice
given
Student Signature: Date:
Assessor name: AJO
Date: 21/11/13 14/03/14
Assessor signature:
Internal Verification: MDR
Date: 21/11/13 14/03/14
IV signature:
Members of the group:
Jonathan Newton and Harry Jenner and Anthony Richards
Distinction