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Notes 1 16/06/15
JonathanNewton
There are 3 types of music video
 Narrative
 Performance
 Conceptual
Narrative
Performance basedvideosonlyshowthe bandorartist.It isa chaep alternative.The videosusually
use a wide varietyof shotsto make itmore interesting;otherwise there isariskthat the audience
will lose interest
Example Bestforyou bythe foofighters
Narrative
Containsmostlyfootage whichshowsastoryline
Sometimesthere are clipsof filmfromamovie if the filmwasreleasedwiththe songasa sound
track.Eg Skyfall byAdele.
Theyare harderto filmand planin pre-production because there isastoryline andthisalsoresultsin
highercosts.
Example Bon-jovi- Always
Conceptual
The filmisbasedarounda concept.Thistype of musicvideohasa lot of post productionandediting
init. A example isMichael JacksonItsblackwhichisstill the mostexpensive musicvideoof all time
at $6 million1991
Howeverthere are musicvideoswhichmix all 3typesof film
AndrewGoodwin
“Dancingin the distractionfactory”
He suggested
There are 6 keyfeaturestoa musicvideo
And
5 wayswe anaylisisamusicvideo
6 features
1. musicvideosdemonstrategendercharacteristics.Suchasdancersnexttothe artist.
2. There isalwaysrelationshipbetweenthe visualsandlyrics
3. There isa relasionsipbetweenlyricsandvisuals
4. The demandsof the record lable will include the needsforlotsof close-upsof the artist
Notes 1 16/06/15
JonathanNewton
5. The artist mat developmortifsoriconographythatrecuracross theirworka visual style eg
Jacksonscream
6. There isfrequentreferencestothe notionof lookingscreenswithinscreensfilmingcamera
and particularlyvoyeuristic.Treatmentof the femalehumanbody.
7. There isofternreferencestomostlytofilmandpopculture
Laura Mulvey
“The male gaze”
The 3 wayswe gaze
1. Men lookingatwoman
2. Woman lookingatwoman
3. Woman lookingatthemselves
Most filmsandmediawe are lookingthroughthe eyesof a white heterosexual male

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There are 3 types of music video notes 1

  • 1. Notes 1 16/06/15 JonathanNewton There are 3 types of music video  Narrative  Performance  Conceptual Narrative Performance basedvideosonlyshowthe bandorartist.It isa chaep alternative.The videosusually use a wide varietyof shotsto make itmore interesting;otherwise there isariskthat the audience will lose interest Example Bestforyou bythe foofighters Narrative Containsmostlyfootage whichshowsastoryline Sometimesthere are clipsof filmfromamovie if the filmwasreleasedwiththe songasa sound track.Eg Skyfall byAdele. Theyare harderto filmand planin pre-production because there isastoryline andthisalsoresultsin highercosts. Example Bon-jovi- Always Conceptual The filmisbasedarounda concept.Thistype of musicvideohasa lot of post productionandediting init. A example isMichael JacksonItsblackwhichisstill the mostexpensive musicvideoof all time at $6 million1991 Howeverthere are musicvideoswhichmix all 3typesof film AndrewGoodwin “Dancingin the distractionfactory” He suggested There are 6 keyfeaturestoa musicvideo And 5 wayswe anaylisisamusicvideo 6 features 1. musicvideosdemonstrategendercharacteristics.Suchasdancersnexttothe artist. 2. There isalwaysrelationshipbetweenthe visualsandlyrics 3. There isa relasionsipbetweenlyricsandvisuals 4. The demandsof the record lable will include the needsforlotsof close-upsof the artist
  • 2. Notes 1 16/06/15 JonathanNewton 5. The artist mat developmortifsoriconographythatrecuracross theirworka visual style eg Jacksonscream 6. There isfrequentreferencestothe notionof lookingscreenswithinscreensfilmingcamera and particularlyvoyeuristic.Treatmentof the femalehumanbody. 7. There isofternreferencestomostlytofilmandpopculture Laura Mulvey “The male gaze” The 3 wayswe gaze 1. Men lookingatwoman 2. Woman lookingatwoman 3. Woman lookingatthemselves Most filmsandmediawe are lookingthroughthe eyesof a white heterosexual male