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By: Nadya A. Hamawy & Alta Monica Paraiso
BA 190 - Strategic Management
University of the Philippines
Prof. Mita Angela M. Dimalanta
Space Matrix
Numerical Value
Internal Strategic Position
Financial Position
Return on Investment 6
Leverage 6
Liquidity 6
Working Capital 7
Earnings Per Share 7
Average 6.4
Competitive Position
Market Share -1
Product Quality -1
Product Life Cycle -4
Customer Loyalty -1
Technological Know-how -2
Control over suppliers and distributors -2
Average -1.83
External Strategic Position
Stability Position
Technological Changes -3
Rate of Inflation -4
Demand Variability -3
Barriers to entry in the market -3
Average -3.25
Industry Position
Growth potential 6
Profit potential 7
Financial stability 7
Resource utilization 6
Ease of entry into market 5
Average 6.2
Space Matrix
BCG Matrix
Product-Positioning Map

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  • 1. By: Nadya A. Hamawy & Alta Monica Paraiso BA 190 - Strategic Management University of the Philippines Prof. Mita Angela M. Dimalanta
  • 2. Space Matrix Numerical Value Internal Strategic Position Financial Position Return on Investment 6 Leverage 6 Liquidity 6 Working Capital 7 Earnings Per Share 7 Average 6.4 Competitive Position Market Share -1 Product Quality -1 Product Life Cycle -4 Customer Loyalty -1 Technological Know-how -2 Control over suppliers and distributors -2 Average -1.83 External Strategic Position Stability Position Technological Changes -3 Rate of Inflation -4 Demand Variability -3 Barriers to entry in the market -3 Average -3.25 Industry Position Growth potential 6 Profit potential 7 Financial stability 7 Resource utilization 6 Ease of entry into market 5 Average 6.2