San Miguel Corporation is the Philippines' largest beverage, food and packaging company with over 100 facilities in the Philippines, Southeast Asia, and China. It produces over 400 products across several business segments including beer, spirits, food and packaging. The company's marketing strategy is to enhance its existing businesses, diversify into industries that support the Philippine economy, identify synergies across businesses, invest in market-leading positions, and adopt world-leading practices. The overall goal is to benefit both the corporation and its customers through continuous improvement and global competitiveness.

1. SAN MIGUEL CORPORATION
Team B
Aizell Bernal
Jerelyn Barrogo
Jaahlla Angeles
Juan Belmonte
Professor:
Mr. Abelito Quiwa

2. OVERVIEW OF THE COMPANY
1890 as a single-product
brewery,San Miguel Corporation
(San Miguel) is the Philippines’ largest
beverage, food and packaging company.
100 facilities in the Philippines, Southeast
Asia, and China.
400 products ranging from beer, hard
liquor, juices, basic and processed
meats, poultry, dairy
products, condiments, coffee, flour, animal feeds
and various packaging products.
, mining, energy, tollways and airports.

3. MARKETING STRUCTURE
AGRO INDUSTRIAL
INTEGRATED
MILLING
VALUE ADDED MEATS

4. DAIRY, FATS, OILS
OTHER
BUSINESSES
INTERNATIONAL
OPERATIONS

5. MARKETING STRATEGY
 Enhance value of our established businesses.
 Continue to diversify into industries that underpin
the development and growth of the Philippine
economy.
 Identify and pursue synergies across businesses
through vertical integration, platform matching
and channel management.
 Invest in and develop businesses with market
leading positions.
 Adopt world-leading practices and joint
development of businesses.

6. reaction
The goal of the strategy is not
only to benefit their corporation
but also benefit their customers.
Continuous improvements for
their corporation.
San Miguel is a team player.
Globally competitive.

7. RECOMMENDATION