This document outlines 10 top marketing trends that will define 2016: 1. Customer experience will be key, with companies focusing on engaging customers online, tracking customer journeys, and using customer sentiment and loyalty data to tailor outreach. 2. Ad blockers may change advertising, requiring ads that seamlessly blend into the browsing experience rather than interrupt it. 3. 3D technology will move from novelty to mainstream, allowing marketers to bring products to virtual life through virtual reality and improved customer experiences. 4. Social media will be recognized as a marketing channel rather than a standalone strategy.