This document provides an overview of product and service design. It discusses how product and service design translates customer wants and needs into requirements. It also discusses developing new products/services, quality goals, cost targets, and prototyping. Reasons for redesign include market opportunities/threats. The document also covers value analysis, objectives of design like customer satisfaction and cost, issues like lifecycles and standardization, designing for mass customization, phases of design like idea generation and feasibility analysis, and types of processes like job shop and batch processing.