The poster suggests it is for a horror movie through images of an eerie setting and ghostly characters. The tagline "The Unborn is Alive" cleverly relates to the title and hints at the genre. While no actor names are shown, suggesting an emphasis on storyline over stars, the lack of names could still be promoted further with larger font. The poster's design, including a dated font and props, effectively sets an atmosphere for the target horror audience of adults.

1. The tag-line is positioned clearly and is also next to
image of the character that is portrayed to be evil
Initially the poster suggests it is
(the agonist). Its positioning makes the tag-line more
from the genre of a horror. It’s
obvious, revealing its relevance and importance
shown through the images and the
relating to the genre. The font used for the tagline is
mise-en-scene used. For example
serif making it look more ‘old fashioned’ possibly
the setting is eerie and the people
suggesting it’s more ‘haunting’. The tagline also
have certain make-up to portray a
cleverly anchors the tile as it relates the word
ghostly effect.
‘unborn’ and the word ‘living’. Also included in this is
the word ‘Evil’, this may catch the audience’s
There are no obvious actor’s names attention and appeal to certain people.
on this poster, suggesting they
aren’t very well known. However,
they could’ve still used a larger font The image reinforces
for the actor’s names to show their the genre of a horror as
introduction to the film business. we can see the main
Furthermore, the fact they have characters face showing
chosen not to show the actor’s fear as she looks into
names this suggests the movie is the mirror at a ghostly
based on the storyline, therefore image of a boy. The
promoted by this and appealing to setting of the image
audiences looking for this. along with the
character’s costume
The atmosphere of the poster suggests the event is
suggests that the target audience unexpected.
would be of the age of 18, this is
emphasised by the ‘horror’ genre
The title suggests the
images e.g. the boys ghostly face.
movie genre is a
horror. It gives the
The poster’s design is appropriate audience an
for the genre as the props used and impression that the
the rooms design are supposed to movie is fictional.
look dated and ‘old fashioned’,
anchoring the fonts they’ve used The font has been
along with other elements displayed edited to reveal a
e.g. the scratched effects and the sinister atmosphere,
The distributors label is presented on the poster
fogged mirror. emphasising on the
which may be beneficial and promote the movie
genre suggestion. They
further as some people might recognise this and
have chosen to use a
wish to see the movie as they know of their
ghostly font with a
reputation with possible successful movies.
white glow to help the
continuity of genre yet
again.