The movie poster uses a disturbing image of a young girl to attract audiences. The main image takes up the entire frame to draw the viewer's eye. Additional details like the tagline "Darkness lives inside" and the producers of other horror films provide context about the expected genre and quality. Together, these visual and textual elements aim to intrigue and unnerve potential viewers through suggestions of supernatural forces and implied threats of real-world harm.

1. The main image is very grotesque which adds to the frightening The layout of the poster is very simplistic.
effect. The image itself is more disturbing than scary which will The main image takes up the whole frame ‘Based on a true story is something
encourage people to go and watch the movie because they will which makes it the main focus with the film that is used to scare the audience
want to find out what is happening to the girl on the poster. The fact title just underneath. The tagline and the even further then the movie itself.
that it is a young girl on the front also gives the impression that the release date are at the bottom and the This is because they will believe
movie is based around a demonic child, which appeals to audiences based on a true story is at the very top. The that this actually happened,
because it could happen to them. The hand crawling out of the girls film title is the largest text on the page therefore they will believe that this
mouth is clearly causing her pain and causing us to feel which allows the audience to remember the could potentially happen to them. It
uncomfortable, it also suggests there is an evil presence within name of the movie. is more scary because it makes the
her, which will attract people to watch it. movie more believable. The font
The title of the film has a serif font used is serif, which makes the
and is in capital letters. The capital audience see this first and adds to
letters allow the title to be bold the fear factor of the film. It is
and very visible. The colour is a placed on the top of the poster
light grey and it contrasts and above the main image, which
stands out on top of the dull allows the audience to notice this
background. The style of the first and believe this could happen
writing is almost distorted which to them.
ads to the effect that there is The background colour is a mix of
clearly something wrong. The dark and light dull greys. The
meaning behind the font is background does not detract the
indicating there is something attention away from the main image
wrong, and there is a disturbance which gives a large focus to the
within the movie. Possession is image. The atmosphere of the poster
the largest text on the page, is set by the dull background which
which indicates to us that it is the allows us to determine the horror
most important word on the The tagline of the movie poster is serif font and in capital letters. This makes genre. The gradient also gets darker
poster, it allows us to not only the tagline noticeable to the audience, but not as much as the main title. The as it gets further down the page
recognise that it is a horror movie, font is in light grey, which contrasts on the dark background of the poster, and which directly refers to the tagline
but that it is a supernatural horror also has an eerie look. Darkness lives inside is also a big hint to what the movie “darkness lives inside”. The darker
movie, which is a sub genre that is about, and the darkness is a common convention of a horror movie which shade increases as it reaches her
appeals to a large audience. The once again allows us to recognise film genre. torso which implies there is
name is of movie “possession” is something living inside her. The
very self explanatory, clearly The release date of the movie has been typed in red, which contrasts to the gradient suggests things will get
hinting at the fact it is a rest of the dull poster. This red stands out on the page, therefore will catch darker and more sinister throughout
supernatural movie and someone the audiences eye, and the colour red connotes death and danger, therefore the film.
within the movie will become helps add to the horror effect.
possessed by a spirit.

2. The window frame on the main image In terms of layout, the main image takes up the whole The background to the main image is a misty
helps to add to the effect of being frame, which indicates that this has the most importance. forest. This mist adds to the grey scale. Mist
uninvited. The fact that she is looking in on The title of the film is located in the bottom right hand and forests are key conventions of horror
the window shows that she is not welcome. corner of the frame, which allows the focus to be on the movies, so once again allows us as an
The window frames makes the girl seem main image, however it is the lightest shade of the grey audience to establish the genre. The mist
like she is behind bars, which indicates that scale therefore it stands out. The institutional information also plays on the title of the film ‘the
she has done something wrong that is why is at the very bottom of the page, along with the release uninvited’ because the mist reduces our
she is not invited to come in. date which again diverts the attention back to the main vision, and therefore we cannot see who the
image. girl is, or know what she wants.
‘From the producers of the ring and
disturbia’ has been placed almost in the The main image is of a girl looking through a
centre of the poster, in a small font. This steamy window. The image is clever because
information will encourage audiences to you cannot see the face of the girl, but the
watch this movie, because these are two outline is very clear. The face is blacked out
very successful horror movies, so if the which ties in nicely with the title of the
uninvited has been produced by the same movie ‘the uninvited’. We do not know who
company, they can expect it to be just as this girl is, therefore, the idea of being
good. The reference to other movies also uninvited has been played on with the main
give an indication to what type of movie image. The image is also in grey scale which
this will be. The font is the same as the title helps establish the genre, and sets a dull
which adds to this writing on the window. atmosphere for the poster. In terms of mise
en scene, the female on the poster is
wearing a plain t-shirt, and from what we
can see, she has a basic, everyday hairstyle,
The title of the movie is white, which which indicates that she is a normal person.
almost looks ghostly which may indicate However, this could have implications that
this movie has elements of supernatural. this is a psychological horror because she
The font looks very child like, almost as if could be a normal looking human being,
the girl has written it in the condensation with a twisted mind. The positioning of her
on the window. This gives a creepy feel to hands indicates to us that she is looking in
the poster, like she is trying to give a on us, so she can see us, however we cannot
message. The title has been placed at the see us because her face has been blacked
bottom of the poster, which allows more out.
focus to be given to the main image.
The tagline of the movie has been placed underneath the title, in a small font. Once again the font is the same as the other text on the poster which again
adds to the writing on the window effect. ‘Fear moves in’ is the tagline which is linked to the title of the movie, because fear has not been invited to this
house. The word fear is a hint to the horror genre which allows us as an audience to decide whether it appeals to us or not. The fact that they have used
‘moved in’ will scare the audience further because it is indicating this could happen to them in the comfort of their own home.

3. The tagline of the movie poster is positioned The crucifix shows religious imagery, which The background is a part of the main
at the top of the poster, and is in a very small relates to the idea of exorcism and also image. The colour of the background is a
font. It is not very noticeable but the image shows there is a supernatural element to the very light grey scale which makes it look
underneath helps to make it more film. The tagline ‘believe in him’ is placed dull and sets the atmosphere for the movie.
noticeable. ‘Believe in him’ shows the above the crucifix which indicates that the The background compliments the main
audience there is maybe some sort of force idea of demons and religion are involved, image of the girl on the front, it allows her
involved in this movie, and this may appeal to and maybe has something to do with this girl to stand out and shows her shadow, which
audiences. The tagline anchors the meaning on the poster. again looks disturbing and makes the
behind the main image, believe in what is audience feel uncomfortable.
taking over this girl. The tagline links to the The institutional information is placed at
main image very well because it hints that the bottom of the page, in a very small
there is a force taking over this girl who font, which shows its less important.
wants to be believed in. ‘Lionsgate’ is written at the bottom which
The main image on the poster takes up the
Is a successful horror movie company, and
whole frame and is in black and white. The
therefore will encourage the audience to
main image is of a very distorted young girl
watch the movie, because they have
which automatically sets the film genre for
experience in creating horror movies.
the audience. The fact that the image is of a The title of the film is placed at the
young girl indicates that the film involves a bottom of the poster underneath the
demonic child, which also hints at he main image. The title is in capital letters
supernatural sub genre. The image is a long and each word is a different size font and
shot showing that the girl is in a very inhuman looks distorted and sporadic suggesting a
position. The image creates a disturbing lack of stability and safety and that the
feeling because it is very unusual and equilibrium of life has been disrupted.
grotesque. Despite the fact that he image is The text is black which is a typical colour
disturbing, this is what lures the audience in associated with the horror genre, and it
and encourages them to watch the movie and stands out on the light background. The
find out what is happening to this young girl. word exorcism shows the audience that
The main image almost blends into the the movie is supernatural, and will have
background, because her dress is the same religious elements included, it also hints
colour which could indicate that she is being at he story behind the main image.
taken over by the evil that has invaded her
world. In terms of mise en scene the hair and
In terms of layout, the main focus is on the girl in costume both blend in to the
‘Coming Soon’ builds up anticipation for the the centre of the frame, however the cross is background, therefore taking away the
audience because it doesn’t tell you when it placed just above her therefore the eye would girls femininity, and almost
is coming, it gives you a rough idea, and catch this too. The shadow also catches the dehumanising her, creating this
creates a mystery. This will build up eye, because it gives the horrific effect to the girl. character. The room that the girl is
excitement for the audience and encourage The institutional information is very basic, ‘Eli in, looks plain and basic, therefore
them to watch the movie. Roth & Strike present’ is the main information making the girl look more defined and
that is given and is in red, therefore connotes stand out more.

4. The masthead ‘EMPIRE’ could suggest that this magazine is The main image takes up the largest proportion of
a very worldwide one, which would appeal to a large range the front cover which shows that it is the main sell
of film fans. Empire is also a brand of theatres which line on the page. The image is of avengers which is
therefore links directly to film. The masthead takes up a extremely popular to audiences and will appeal to a
large amount of the top third of the front cover, which large target audience. Robert Downey Jr is a very
shows its importance, and to make it very noticeable. For popular actor, and appeals to both men and
my magazine front cover, I plan to use a very similar size women because men would want to be like him
masthead. The font used is in block capitals and very neat, and women are attracted to him. The main image is
which could relate to the high income high income male directly looking at the reader, which is a form of
target audience. The colour of the masthead is plain white, direct address, almost tempting and persuading
which is plain but stands out well on the dark background, them to buy the magazine. The main image relates
the colour could also reflect the target audience because it t to the main sell line because It is promoting the
is quite sophisticated and look very tidy. The masthead is new avengers movie, so by placing one of the
also slightly covered by the main image which indicates this avengers on the front cover, it helps with the
magazine is very well known and the brand identity has selling process of the magazine, because men
been kept the same, because we can recognise the appeal more to visually stimulating things
magazine even though some of the title has been taken out compared to text. In the image, he has light coming
from our vision. A sans serif display font has been used out from his chest and his hand, which shows he is
which is bold and eye catching. using his power for good reasons, and he is also
wearing red which is the colour of power and
The puff is placed beside the main image which will catch
strength but also danger. The image reflects the
the readers eye. The puff is promoting different avengers
narrative of the film because it is someone using
The strap line on the magazine front cover from the main sell line, which appeals to the target their powers for a good reason and it is an avenger
relates to James Bond. The font of the strap line audience because it is an action adventure movie which is therefore directly represents the film.
is in capital letters and sans serif. This allows the aimed mainly at men. The puff is orange which again is an The main sell line once again is in block capitals
strap line to be visible. Red and grey have been eye grabbing colour and blends in nicely with the colour which allows us to see that it is the main
used which are very basic colours, once again scheme on the front cover. attraction on the front cover of the magazine.
appealing to a dominantly male audience. The The banner at the bottom of the page included images of The sell line is white which matches the masthead
007 logo has been used in the top left hand other appealing films and film characters. ‘Stiffler’s Back’ and is keeping a link on the front cover. ‘The
corner, which means it will be seen first on the is from American Pie which will directly appeal to the ultimate superhero movie assembled inside’ will
magazine, and it shows that it is promoting a target audience because it is a well known comedy movie. appeal to the dominantly male target audience
well known movie, because only the logo has because it is a highly popular film. Superheroes
The colours used on the magazine front cover are mainly
been used, not the title of the movie. The ‘Girls’ also highly appeal to men and this would
red, yellow and white with a little bit of grey. These
of sky fall indicates that this magazine is aimed encourage people to buy the magazine. The
colours are very basic primary colours which is appealing
at men because this is most likely going to mode of address is quite exaggerated which
to a male target audience because primary colours are
appeal to mean sexual needs to look at women makes the sell line stand out and be more
easier for men to digest.
who are highly attractive. It also lures the appealing to the reader. The fact that the word
readers in because there are two images of inside has been used almost pushes the reader to
women within the logo. open the magazine.
The layout of the magazine is very basic, which can be easily be digested by a male audience. The main image is the focal point within the whole frame, therefore is
the more appealing section. The masthead is placed at the top of the magazine, which is conventional of any magazine, and again is something that is recognised
first. The puff is placed almost in the centre but slightly to the right hand side, therefore this is something that is noticed by the reader. The banner takes up the
whole bottom third of the frame, which is image heavy, therefore eye catchy and easily noticed by male readers.

5. The masthead is red, which straight away The strap line at the top of the magazine front over says
connotes blood and death, which indicates “Halloween two” which is promoting a new release for a well
this is a horror themed magazine. The word known sequel. This will encourage fans of the magazine to
‘Fangoria’ straight away allows us as an buy the magazine. Halloween is in orange which is a common
audience to realise that this is within the colour for horror or Halloween itself. ‘Screams from the set’
horror genre, and is very vampire, which is a plays on the audience reactions to horror. Screams are typical
typical horror sub genre. The font of the convention of horror movies and trailers. It also gives us the
masthead is in capitals and display in order to impression that this horror movie is going to be frightening. It
stand out on the page, and the writing is in could also suggest we are going to be able to find out what
the shape of fangs which plays on the title of has been happening on the set of the movie almost like
the magazine and adds to the horror effect. behind the scenes which will intrigue the audience.
Considering this is a horror film magazine, the
masthead really adds to this frightening image
we have of horror. The fangs also frame the
The sell lines on this magazine are all in quite small font,
image below and helps draw attention to it. I
and in primary colours. This may be because this magazine
could see myself using a similar colour
appeals mainly to men, and by having little writing in
masthead, because red is a typical horror
primary colours, it will be easier for men to digest. The sell
movie colour, and my magazine front cover is
lines are promoting new horror movies, which will
going to be a Halloween special. ‘Fangoria’
encourage people to read the reviews on these movies.
also suggests ‘fan of gore’ which describes the
The language used on the poster is very basic which is
target audience directly.
appealing to men, to allow them to digest it easier.
The main image is extremely gory which The film title directly links to the main image Humour is used within the sell lines which could be seen as
straight away shows us that this is a horror which is promoting Jennifer’s body. The font ‘banter’ such as ‘worse then swine flu’. This is directly
movie magazine. Megan Fox, who is very is serif and in capital letters, which allows it appealing to men as they have “lad banter”. Even the
appealing to men, has been dehumanised to stand out. The text is red which again female audience would find this appealing because they
which is very disturbing for audiences to connotes blood, which is directly linked to are extreme horror fans.
see. The image has a lot of blood, and her the blood on the main image. The film title
physical state looks almost non has a slight glow on the outside which makes
human, which will encourage people to it stand out on the dull background, and it
read this magazine, and find out more almost looks ghostly which adds to the In terms of layout, the main focus is on the main
about the movie. The sharp teeth indicate frightening effect. Underneath the film title image, which will attract the audience to read the
maybe a vampire themed movie which will is a sell line related to the movie, “Megan magazine. The masthead is conventionally at the very top
obviously appeal to a reader of this Fox will eat you alive!” which is a form of of the frame along with the strap, because these help
magazine, who would be a hard-core direct address. This adds to the effect of the identify the magazine. The sell lines are placed along the
horror fan, because this magazine is purely main image and also using Megan Fox’s sides because this allows the focus to be on the main sell
based around the horror genre. Her hair name allows the magazine front cover to be line and image.
looks wet, which makes her look appealing because she is a well known and
unclean, and inhuman, and the blood also attractive actress.
adds to

6. The strapline at the top of the magazine The masthead is partially covered by the main image which
includes images and a sell line. The sell line indicates that this is a well known magazine and brand
‘10 coolest movies being made right now’ is in identity is kept so that audiences recognise the magazine.
blue and white, which are basic colours and The masthead is a very large and capitalised font which
match the theme on the front cover. The stands out on the blue background, which will allow the
word coolest indicates that the mode of audience to see what magazine they are buying and it
address is directly aimed at a male audience becomes memorable to them. ‘Total film’ straight away tells
because it is very ‘laddy’. Iron man 2 has been is that this magazine that this magazine focuses on the film
advertised in this strip which directly links to industry and therefore will directly appeal to a specific
the main sell line of Sherlock Holmes because population of people. The white also is a very basic colour
Robert Downing Jr plays both characters and which is appealing to men and once again matches the
he is successful actor who appeals to both colour scheme on the front cover. The website has been
men and women. Alice in wonderland has placed underneath the masthead, which is not very
also been advertised and the image is of noticeable, obviously to promote the magazine more, but
Johnny Depp, who again appeals to a large the fact that the magazine has a website obviously means it
audience because he is such a well known is very successful and will appeal to a larger range of mean
actor. who are more computer savvy and respond better to
visuals. Serif display font has been used because it is less
formal, therefore appeals to men's liking for simplicity.
The main image is a medium shot of Robert
Downing Jr, because he is starring in the The sell lines are appealing to the audience because they
new Sherlock Holmes movie. Jr being on use mode of address which fits in with the male target
The main sell line begins with ‘World audience. The language used such as ‘Basterds’ and
the front cover will encourage people to
Exclusive’ which is appealing because it ‘Sneaky’ are simple words which stand out, therefore would
buy the magazine because he is a
is showing that this is a worldwide appeal to men. There is very little text in terms of sell lines
successful actor and men want to he like
successful movie. It also suggests you because men respond better to visuals and the less texts
him, he is a role model. The image would
will not be able to get this story in any means it is easier for them to digest, ands therefore
appeal to women because Robert is a
other magazine, adding to the becomes more appealing. The font is smaller compared to
highly attractive which could encourage
magazines appeal. Sherlock Holmes is other text to allow the attention to be on the main sell line
women to buy the magazine to read about
the largest sell line on the front cover, and the colours used once again are blue, but this time
his new movie. The clothing he is wearing
which shows it is the main attraction black because they both stand out on the background are
fits in with the movie theme, and in the
and this is what the reader will see first. very primary colours.
background the image there is big
The colours of the font are blue and
ben, which gives a hint to the location of
white, again the colours give a very
the movie. The way in which he is dressed In terms of layout, the main image is in full focus, however
mysterious effect which links to the
in a coat that is smart reflects the genre of the masthead also comes into this focus, because it helps
theme of the movie being advertised.
film and makes him look sophisticated, also recognise the magazine. The sell lines are placed down
‘Cracking the case of the worlds greatest
the background gives away location ideas either side of the main image, which does not disrupt the
detective’ gives away the theme of the
for the movie, and the mist gives a sense of focus of the main image, however are easily seen.
movie, and mystery movie, which is
mystery.
directly appealing to the male target
audience.