1. Olivia Lyons
A2 Advanced Portfolio
Ancillary Task Research: Short Film
Film Poster: The image establishes the genre of the film as
romance and makes the audience aware of the
content of the film before viewing it. The simplistic design and colour scheme establishes
the film as being easy watching.
The main focal point of
the poster is the image of
the man and women as it
dominates more than half
of the poster.
Thissignifies there
The use of the tag
involvement/importance
line persuades the
in the film.
audience to watch
the film. By having
The woman in the image it in a strong fallow
is a direct address to the area, directly below
audience and draws them the title of the film,
into the image, capturing it is ensured that
their attention. the audience will
see it.

2. Olivia Lyons
A2 Advanced Portfolio
Ancillary Task Research: Short Film
The colour red has connotations of death and evil and in this case is
symbolic of blood, which immediately establishes the genre as horror.
The poster uses the The film title
Guttenberg principle design
of the Rule of Thirds. disorientates
The girl in the image is the audience as
positioned to the left it is clear the
of the poster but is in poster is
the foreground advertising a
showing her horror film,
significance and however the
immediately writing style
identifying her as a looks childlike.
main character.
Film credits
Image directly addresses
the audience which The small house
captures their attention in the
and draws them in to background
watching the film. creates a sense
of mystery and
being alone,
The use of tag lines captures the audience’s attention as
which are both
they give an indication as to what the film is about and
connotations of
creates suspense making the audience start to think what
the films genre;
will happen. They also establish the films genre.
horror.

3. Olivia Lyons
A2 Advanced Portfolio
Ancillary Task Research: Short Film
The poster uses Guttenburg’s design principle of the Rule of Thirds. The image of the male
character is set in the primary optical area which establishes to the audience that he is the main
The target audience of this film is both men and
character and holds importance within the film, as he is the main focal point of the image.
women, 18+. LionardoDiCaprio’ is seen as a sex
object to women of this age and by using his
image on the front of the poster this attracts The image on this poster uses direct address,
their attention as the low key lighting and the interacting with the audience and inviting them
mise en scene being dark could be a put off to into the content of the film.
them.
The match (fire) has connotations of danger,
suggesting danger/action/adventure will be
featured within the film.