The document discusses conventions used in horror film trailers, magazines, and posters. It analyzes how the media product uses similar conventions, such as featuring mysterious characters, gore, and progressive music for the trailer. For the magazine, conventions like red/black color schemes, prominent images, and sub-stories are employed. Poster conventions replicated include the prominent title, tagline, related imagery, and ratings/quotes. The goal is to draw in audiences using familiar conventions while promoting the described horror film and media product.