The poster shows two sleeping children with a ghost lurking in the shadows, making them look vulnerable victims. The title "Paranormal Activity 3" is in capital letters in a simple font to stand out. The number 3 indicates it's a sequel, encouraging viewers to watch the earlier films. The midnight blue color suggests paranormal activities at night, invoking fear. Comments on the website praise the film, persuading others to watch.

1. Poster Research

2. The slogan ‘Discover
how the Activity
The poster shows a minimal began’ is very inviting
but effective amount of to the audience as it
pictures. By showing two asks them to join in
children sleeping with a the Paranormal
ghost lurking in the Activates and share
shadows it makes them the journey of the
look vulnerable and also franchise together.
allows us as the audience to
know they are the victims. The us e of red
for their film
title represent
horror as it
connotes blood
and death this
By putting the title name in capital letters in a simple font allows it
then
to stand out on the page also by including the number 3 allows us
foreshadows
to know this film is sequel and for viewers that haven't seen the
events which
first to they may be willing to view the first two films to understand
may be seen in
the film thus raking in more profit for film.
the film.

3. In relation to mise-en-scene
the poster being a mid-night
blue allows the audience to
know these paranormal
Activities are happening at
night which plays on the
audience emotions as it brings
forth our fear of mysterious
thing occurring during the
night. It also makes the
characters look vulnerable
and helpless because they can
With the rest of
help themselves.
the poster being
black it also
Echo's the genre
They used a very simple font
of horror
to allow the audience aware of
creating a
when the film is in cinemas it
gloomy
is very clear and viewable on
mysterious
this poster.
atmosphere.

4. Website Analysis

5. This allows their target audience
to know the movie is already out
. The use of demanding words
‘SEE IT EVRYWHERE NOW’ and They also put viewers comment
‘GET TICKETS’ can be viewed as a on the film on their entrance page
persuasive technique as tries to of their website. This also
make the audience want to go persuades fans to watch the film
and watch the movie. as it makes them think if other
liked it they may also like it.
Once you enter the
website you able to see a
still image from their
latest movie.

6. As you scroll down the
page there are links to When you click on this link you
see more about the are able to video chat with main
film and other viewers character. This allows the
comments on the film. audience to feel more involved
with the film and almost feel like
a relationship is being made.

7. The Colour used is very minimal and
could be argued as dull. Because
the predominate colours are black
and red which is not as inviting to
audiences outside horror .
The website also has a logo of who
produced the film and the restricted age
to view this film.

8. Advantages of using social networks
Social networks is used by almost everyone worldwide. As it easy and
accessible from phones to the computer people from all countries are able to
get involved.
By using social networks like Twitter ,Facebook, MySpace etc. , to promote a
film is very useful as the film is able to expand its target audience and gain to
new fans aside their niche audience.
It also allows their audience to get involved and be continuously updated
about the latest news on the film whether it be the date of the film or latest
premier in town.

9. Poster Ideas

10. Here is one of the first sketches for our films poster. We were considering to have a
still from the film of Delilah so that it gives an idea of what film will involve i.e.
horror .

11. If you look closely you should be able to see a girl whispering into another girls ear
with a surprised expression on her face. We thought this would be a good idea
because as the female protagonist is coming back to tell her sister their foster
parents deep dark secret it conforms to the idea of what we believe the revilement
of a secret looks like. We also decided to have the Title ‘Avenge Me’ in between to
make it seem that she's coming back from the dead telling her sister to avenge her
death.

12. • We also would like to use social networks to
promote our film .This could be done by
creating our own Facebook page and Twitter
account to gain a larger audience. By using
these popular networks it becomes an
alternative cheaper marketing approach.