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Film Posters                            Image
Posters are important
                                  Narrative
because they advertise the
film to the chosen audience.               Colour
They must be able to show
genre, intended age group,        Layout
and target audience on the
poster so it will appeal to the            Font
right people.
They will use many
                              Mise-en-scene
techniques to make sure that
the intended audience is                Costume
reached.
Image covers most
 Typical poster conventions for                             of poster to appeal
                                                            to people and
 social realism films                                       represent genre by
                                                            clearly translating
Ratings and                                                 connotations
recommendations to
advertise the films                                                Large easy
quality                                                            to see title
                                                                   which will be
                                                                   memorable
Social realism
film posters                                                       Age
often include                                                      certificate
all important                                                      advertised
characters as                                                      as posters
they are the                                                       need to
main part of                                                       provide
the storyline                                                      important
                                                                   information
Contrasting colour from background for
it to be easily seen from far away                      Named companies
which is necessary because most        Named sponsors   associated with the
people will see it from a distance                      production
Plain one tone colour so that the writing   Includes the rewards and
   Costume suits the genre      can be easily seen overlaid by the use      reviews to promote the film
   and plot of the film
                                of the washed colour ground and gate                   A sub line to
                                                                                       emphasise the
Colours of the
                                                                                       meaning of the film
union jack                                                                             and attract
which relates to                                                                       audience
the title as it is
                                                                                      The title stands out
set in England,                                                                       the most so it is
also social                                                                           memorable to the
realism tends to                                                                      audience it also
be an English                                                                         provides
genre                                                                                 connotations to the
                                                                                      film because it looks
                                                                                      spray painted and
Main character                                                                        so relates to the
                                                                                      gang culture in the
in the middle to                                                                      film
express
                                                                                      Like the others it
meaning to the                                                                        includes all of the
audience                                                                              important characters
                                Background gives connotations of the                  and so sticking to the
                                industrialisation time period and so                  conventions
Although taken from a           suggests period to the audience along        Expressions and poses
different ‘This Is England’     with costume hints                           relate to themes of the
poster, it still includes all                                                film, e.g. they all look
the necessary sponsors                                                       aggressive expressing
and involved companies                                                       the violent themes in the
names                                                                        film
Swearing
                                     Little colour to       Gun to hint at   Simple to not      Costume,
                hints at
                                     keep it simple as      genre on         draw attention     scruffy,
                genre
Black and white                      you don’t want to      working class    away from          indicates
to represent the                     crowd the poster                        characters as      genre
                       Aggressive in your
dullness of            face poses to                                         it's their story   Looks
working class          show the film will                                    that is being      innocent
lives                  be the same                                           highlighted        and fragile
                                                                                                to hint at
Not much in                                                                                     story line
the mise-en-                                                                                    that he is
scene because                                                                                   the outcast
the story is
about that                                                                                      Consists of
characters in                                                                                   all the
social realism                                                                                  characters
films                                                                                           because
                                                                                                they are
Edited to look                                                                                  the story
as is they are
fading out,                                                                                    Will help you
indication at                                                                                  understand
society as                                                                                     genre and is
these films                                                                                    also a pull
are created to                                                                                 for the
make political                                                                                 people who
statements                                                                                     liked that
                                                  Actors not made to look                      film
    Title in big/ bold   White over orange,       particularly glamorous and so        Age certificate
    but also simple font contrast to be           hints at genre as it is based on     crucial on poster
    so it is easily      easily seen from a       working class                        for information
    readable             distance

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Poster Analysis

  • 1. Film Posters Image Posters are important Narrative because they advertise the film to the chosen audience. Colour They must be able to show genre, intended age group, Layout and target audience on the poster so it will appeal to the Font right people. They will use many Mise-en-scene techniques to make sure that the intended audience is Costume reached.
  • 2. Image covers most Typical poster conventions for of poster to appeal to people and social realism films represent genre by clearly translating Ratings and connotations recommendations to advertise the films Large easy quality to see title which will be memorable Social realism film posters Age often include certificate all important advertised characters as as posters they are the need to main part of provide the storyline important information Contrasting colour from background for it to be easily seen from far away Named companies which is necessary because most Named sponsors associated with the people will see it from a distance production
  • 3. Plain one tone colour so that the writing Includes the rewards and Costume suits the genre can be easily seen overlaid by the use reviews to promote the film and plot of the film of the washed colour ground and gate A sub line to emphasise the Colours of the meaning of the film union jack and attract which relates to audience the title as it is The title stands out set in England, the most so it is also social memorable to the realism tends to audience it also be an English provides genre connotations to the film because it looks spray painted and Main character so relates to the gang culture in the in the middle to film express Like the others it meaning to the includes all of the audience important characters Background gives connotations of the and so sticking to the industrialisation time period and so conventions Although taken from a suggests period to the audience along Expressions and poses different ‘This Is England’ with costume hints relate to themes of the poster, it still includes all film, e.g. they all look the necessary sponsors aggressive expressing and involved companies the violent themes in the names film
  • 4. Swearing Little colour to Gun to hint at Simple to not Costume, hints at keep it simple as genre on draw attention scruffy, genre Black and white you don’t want to working class away from indicates to represent the crowd the poster characters as genre Aggressive in your dullness of face poses to it's their story Looks working class show the film will that is being innocent lives be the same highlighted and fragile to hint at Not much in story line the mise-en- that he is scene because the outcast the story is about that Consists of characters in all the social realism characters films because they are Edited to look the story as is they are fading out, Will help you indication at understand society as genre and is these films also a pull are created to for the make political people who statements liked that Actors not made to look film Title in big/ bold White over orange, particularly glamorous and so Age certificate but also simple font contrast to be hints at genre as it is based on crucial on poster so it is easily easily seen from a working class for information readable distance