You are active in social media. You have a Facebook page. But how do you develop your social media strategy with a road map ? Here's how.

1. P SOCIAL MEDIA BEST PRACTISES - FOCUS ON FACEBOOK-

2. TIME & RESOURCE SPEND & INTEGRATION INSIGHTS STRATEGY KPI’s HOW - SOCIAL MEDIA ROADMAP

3. Build a strong foundation, and the ‘house won’t fall over’ - Claim your vanity URL with 25 likes. Build private group first to test resources, issues and dry run - Twitter yes, Flickr yes, YouTube yes, Facebook no (practise on own page) Use crawl stage to make team familiar, comfortable, and involved - See how they react to the language of SoMe CRAWL

7. Schedule future content (digital PR and web toys ) - Plot (with flex) a schedule of cool things with sharing. Conduct a content audit of everything you have available - Look at what content competitors have, which gets the most views and clicks Upload, tag, digitise your existing content (info, images, video’s, links) - SEO’d, shareable and legally legitimate, 10 second test WALK

18. Interact with the community - ask them things - Opinions, ideas, suggestions, anything Leverage Value ( social commerce / sales) - Subscriptions, purchases, discounts, tickets Build loyalty - Reward people, give them offers Get real - making real life experiences part of online - Geo-Location, check ins, Facebook Places, FourSquare Build the community, with the community heavily involved FLY

23. ENCOURAGE UGC & INNOVATION Slow Motion Sport Cam Hawk eye Player Cam Virtual Spectator Thermal Cam RFID / Chips FLY **

26. “ People connecting with other people, through the internet, to share stories, experiences, opinions and content” It is a conversation. It is a relationship. WHAT - SOCIAL MEDIA MADE SIMPLE

27. Global Audiences - Ability for fans to connect and follow their passion, from anywhere Technology adoption and experience - Connectivity, touch points and SM integration into mobile and dual screening Global Friendships - Instant access and connections with like minded people and fans Virtual Attendance - You don’t have to be there, to participate and share the excitement Shift in media consumption - Huge increase in online mentions, buzz, conversations from traditional to social sites WHY - SOCIAL MEDIA + SPORTS

28. FILM Share your own video or watch and comment on others PHOTO Upload your images for others to see, discuss and download FRIENDS Connect with your friends (find, share, comment, upload, discuss) A THOUGHT Express yourself in 140 characters THOUGHTS Commit to digital paper what you find interesting and want others to MUSIC Connect, share and discuss around sound, songs and artists. LOCATION Share where you are and what you are doing, and find friends PROFESSION Connect with colleagues, interests and qualifications WHERE - SOCIAL MEDIA SITES & TOOLS

29. HOW - COMMUNITY MGM’T BEST PRACTISES

30. HOW- TWITTER TOP 10