The Cover Photo cannot contain• Price or purchase information (such as “40% off” or “Download it on our site”)• Contact info such as web address, email, mailing address or info for the About section.• References to user interface elements, such as Like and Share.• Calls to action, such as “Get it Now” or “Tell Your Friends”
THE MARKETING HOLY GRAIL OF“WORD OF MOUTH” – AT SCALE.
Two possibilities Marketplace*Ads Premium*Ads = self service = via account manager no minimum budget minimum 15K budget requiredup to 6 competitors together on page premium positions no use of reach generator use of reach generator possible
fan’s homepage Reach 75% of your fansar basisnt with yours) by 2x4hat showckingients. Please reach may vary. Before Reach Generator After Reach Generatorze reach. Posting too frequently reduces the amount of time needed to
about reach & impressions 80% more likely to be rememberedSignificantincrease inpurchase intent 40% higher involvement 16% increase in fan rate
1. Post on your page (status updates, photos, videos, links, questions, events)2. Promote it to get your message out. You can target it to any segment of the Facebook user base (fans, non-fans, any targeting clusters desired)3. Show enhanced social context for friends of your page’s fans4. Provide more points of engagement for fans. Fans see expanded interface below ad (like, comment)
Things to remember Facebook Timeline is here for businesses from March 30.This is not just a visual update, but requires another content approach. It is like telling the story of your life, as a brand. Some things will stop functioning (landing tabs), other things are new and improved (messages). Facebook Ads are improved and the reach generator for premium allows brands to reach 75% of your fans. Broad targeting allows for more than pure demographic targeting.
Following the full YouTube journey Web Enter Discover Watch InteractHomepage formats Search Page formats Watch Page formats ChannelsExclusivity for 24 hours Promote your videos Pre Roll advertising Create your video destination
Things to remember YouTube reaches 66% of the Belgian population. It has the possibility for standard ads. Creativity is what you come up with. Branded channels range from free to extremely expensive ;-)Advertising can be done via a CPC/self managed or a CPM/sales person model.
6 0.000 Belgians listened to the playlist Alex Norstr öm and Christian Wilsson otify. “Oldies but goodies” on Sp Single Dru Hill, Redman How Deep is your Love - e Radio Mix SWV Right Here - Human Natur 98% of them Facebook Kelly Down Low Double Life R. er If Your Out There John Leg See More 4 hours ago via Spotify
SPOTIFY API INTEGRATIONS Use music as a brand Only rights free if it’s via user generated playlists (+40 songs) Unlimited access to whole music database Search in artist, song title, album title Integration within Spotify, with Facebook, on mobile etc allowed
Things to remember Spotify is still small in Belgium (600K people), but growing fast. Almost everyone has a Facebook account (and is connected).It allows brands to work on their branding / image via traditional ad formats.The Audio Spot is said to work best, together with the Homepage Takeover. True creativity is when you use the API properly.
Things to remember LinkedIn is a b2b network, mainly.It has 1,1 million Belgian users of which +200.000 decision makers. It offers advanced targeting possibilities for all products. Products are mostly free and additional functionalities are paid. Social Ads tend to work best, as seen with Facebook ads as well. The API is where - once more - creativity can be at its best.
T H A N K SBART MUSKALA - ADNERD firstname.lastname@example.org