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What is Social Media ? May 2011

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This is a beginners guide to Social Media for marketers If you work in marketing, communications, PR, research, strategy, insights, corporate comms, HR, investor relations, then you need to know about social media. This explains it in an easy and entertaining way.

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What is Social Media ? May 2011

  1. 1. P WHAT IS SOCIAL MEDIA ? Jez Jowett, HSE Global Director #Jezmond.
  2. 2. The Context for Social Media - Evolution of Communication
  3. 3.
  4. 4. The Context for Social Media - Consumers, trust and transparency. People trust friends and people ‘ like me ’ , not advertising.
  5. 5. Defining Moment : WEB2.0 (Tim O ’ Reilly 2005) Free, easy, open, collaborative. The 4 Pillars : Content, Communities, Communications, Connections
  6. 6. CONTENT it ’ s Elvis
  7. 7. COMMUNITIES love you or hate you
  8. 8. COMMUNICATIONS easy, instant
  9. 9. CONNECTIONS super smart, super connectors
  10. 10. All these factors, gave ‘ birth ’ to social media (though people had been social online since 1972) + Price, broadband penetration, WIFI. + Education, experience, confidence. + Online friends. Virtual. Chat. Skype. + FUN! I ’ ll Facebook You! ;-)
  11. 11. All these factors, gave ‘ birth ’ to social media (though people had been social online since 1972) + Price, broadband penetration, WIFI. + Education, experience, confidence. + Online friends. Virtual. Chat. Skype. + FUN! I ’ ll Facebook You! ;-)
  12. 12.
  13. 13. Social Media Sites (& tools) FILM Share your own video or watch and comment on others PHOTO Upload your images for others to see, discuss and download FRIENDS Connect with your friends (find, share, comment, upload, discuss) A THOUGHT Express yourself in 140 characters THOUGHTS Commit to digital paper what you find interesting and want others to SOUNDS Share what you are listening to with others, and vice versa LOCATION Share where you are and what you are doing, and find friends PROFESSION Connect with colleagues, interests and qualifications
  14. 14. Social Media in practise A DAY IN THE LIFE OF......... JEZMONDO HOW I USE SOCIAL ME DIA
  15. 15. 7.15am Woke up to this
  16. 16. 7.35am Checked mail and messages
  17. 17. 3255 7.50am 1 st day @ school
  18. 18. Twitter Sky News Custom mac macbook macbook macbook Mac bag Mac mini Wii Board Wii Mac keyboard x 3 Remote mouse HD RFID FLIP iPod phone iPhone Cables+ 7.57am Packed our bags & pockets
  19. 19. 7.58am Got on 1 of these (with WIFI)
  20. 20. 7.59am Past here
  21. 21. 144 8.00am Reply to messages
  22. 22. 492 8.01am Check in to the ‘ bus ’
  23. 23. 1840 8.05am Login to Twitter
  24. 24. 7452 8.06am Twitter - friends first (RT)
  25. 25. 8224 8.08am Twitter - Work next Follow interest
  26. 26. 4215 8.09am Twitter - Work next Follow person
  27. 27. 17,000 8.12am YouTube - Twitter link Follow person
  28. 28. 668 8.20am LinkedIn - Invites Accept invite
  29. 29. 1245 8.30am Facebook - Wall View, watch
  30. 30. 8.40am Arrive at Cake. Happy people.
  31. 31. 15 60 125 456 2450 3018 8.50am At desk - lots of feeds (big screen)
  32. 32. 1800 240 1340 1 ! 3185 9.00am Facebook 6 comments 240 friends 4 likes 1 party invite
  33. 33. 125 456 80 9.01am YouTube
  34. 34.
  35. 35. 2450 456 2906 9.02am Brand Republic alerts
  36. 36. 7860 9.08am Twitter Analysis
  37. 37. 9.16am Traditional start of the day.
  38. 38. BY THE TIME I ’ VE GOT TO TRADITIONAL MEDIA, I ’ VE GENERATED MORE CIRCULATION BY MY OWN ‘ SOCIAL ’ MEDIA 100,000 + OTS What ’ s the point?
  39. 39. Opinion Status News Location Friends and family Entertainment Useful things Tickets, event information Exclusives Social Media content fuels conversations Successful brands in social media make themselves part of the conversation with branded content, ie... What have I consumed and shared ?
  40. 40. Other : http://www.facebook.com/Dominos?sk=wall Brands create communities for fans to get closer to them
  41. 41. Other : http://www.youtube.com/user/desperados Brands create video content that people want to watch
  42. 42. Brands create locations that people want to check in to
  43. 43. Brands post messages that people want to read and share
  44. 44. Brands create applications that are useful to consumers
  45. 45. Brands create blog posts that people read and share
  46. 46. “ Social media is the on-going conversation of the planet. As time goes on, it is my home on the internet. It is my home page, the place where I spend the most time. It is where I do business. It is where I hang out with my friends. It ’ s where I find out about new movies, television and products. ” Kurt Sondregger, VP Marketing, Ploom. The Future

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