Similarities to Facebook• User proﬁles•
Photo sharing• Chat• Stream – Post updates or have open coversations – See the content people within your circles have shared with you (or want to share with you) – See the content you´ve shared with others. – The stream may contain text, pictures, video, links or location markers.
Features• Circles – To put
people in specific groups• Hangouts – To have online webcam conversations• Sparks – To share interests and to gather information that you are likely to be interested in.• Instant upload – Inmediate sharing of pictures from your mobile.• Huddle – Mobile chat.
Circles• Put people into specific
groups – Friends – Coworkers – Family – Book club – Classmates• Choose the information you want to share within each circle• Members added to a circle don’t know the circle’s name or who are the other members
Hangouts• Have a face-to-face conversation
with people in your networks.• Can also chat in a hangout using the keyboard - either chat with everyone at once, or type a message to a specific participant (or participants).• Limits: You cannot use hangout on a mobile device and there is a max. of 10 participants
Sparks• Automatically gathers videos and
articles that you would likely be interested in so you always have something to watch, read, and share.o Makes it easy to converse about specific topics you (and your friends) are interested in.o Once you share something, people can comment on and discuss it.
Instant Upload• Mobile application• Photos
and videos upload instantly from your phone to a private album on Google+. Then you decide who to share them with.• Eliminates the process of taking the video and photo and having to go and upload them latter - immediate sharing.
Pros for Business• Potentially more
direct access to speciﬁc fans. – It could be more clear who really is interested in your product or service• Good way to keep in contact with clients because you can keep them in their own circle and share specific and relevant information with them instantly and privately.• Easy way to keep in touch with coworkers who are not in the office (through Huddle or Hangout).
Cons for Business• Have to
recreate your entire social network• Easier for people to not be in your circles• Target marketing: Unclear how easy it is to find people you don’t know – can you categorize people by interest? How do you determine whether someone is in your target market?• No more ‘blasting’ messages