Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social IS Your Mobile Strategy - Social Fresh West 2013, San Diego

483 views

Published on

Slides used in my #SocialFresh talk on 8/23/2013 in San Diego.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Social IS Your Mobile Strategy - Social Fresh West 2013, San Diego

  1. 1. Social  IS  Your   Mobile  Strategy   August  23,  2013   San  Diego   @TheTimHayden  
  2. 2. 60%  Americans  12+     on  smartphones   SOURCES:  Nielsen,  Mashable,  TechCrunch,  comScore,  Pew,  others.          
  3. 3. 70%+  Social  media  consumpFon     on  smartphones/tablets  
  4. 4. Social  is  Mobile   SOURCES:  ere.net,  Mashable,  TechCrunch,  comScore,  Pew,  others.           70%   80%   30%   30%   35%   35%   45%   100%   100%  
  5. 5. Mobile  is  BUSY   the  Desktop  Hour   email   web   social   other   the  Mobile  Hour   email   web   social   text   app   call  
  6. 6. Thinking  “Mobile  First”   •  Behavior,  before  technology   •  Convenience  and  brevity   •  Content   – AcFonable   – Visual   – Video,  sparingly   – Local  
  7. 7. Facebook   •  VISUAL  STORYTELLING  (and  paid)   – High  quality  images…go  further   •  AVOID  LARGE  FILE  SIZE  (data  concerns  and  connecPon   speeds…)   – Right-­‐size  your  images,  rectangles  not  squares   •  VISUAL  LISTENING:     – Image  RecogniPon   – Geo-­‐coded/tagged  content      
  8. 8. Links  and  Websites/Blogs   •  Only  post  links  that  are  mobile-­‐friendly  –  you   may  lose  half  of  your  social  audience  over   Pme,  if  you  do  not.   •  Link  directly  to  the  acPon  that  a  social  post   implies,  as  mobile  users  hate  mulPple  clicks  
  9. 9. Facebook  –  Tab  Apps   Emulate  tab  apps  in   posts  using  a  “click   sniffer,”  then  diverPng   to  a  appropriate   responsive  site   (cookies/Facebook   connect  telling  you   “who”  to  make  things   more  relevant  and   personalinzed).       links   bu`ons   Phone   Tablet   •  Polls   •  Sweeps   •  Subs   •  Coupons   •  Video   •  App   Download   “sniff”/detect  
  10. 10. Facebook  Local  Search  (formerly  “Facebook  Nearby”)   LocaFon  pages   Local  Pages  
  11. 11. Twi`er   PosPng/ReposPng  aligned  with  audience  behavior  
  12. 12. Twi`er  for  TV  30%  of  acPve  US  Twi^er  users  tweet  about  TV  content  
  13. 13. Twi`er  for  TV   Plan  content  around  television:   •  Scheduled  events  and  programs   •  Hashtags  related  to  shows,  sports,  events…   •  Scenario-­‐readiness   •  AcPonable  content:   –  Coupons   •  ParPcipant  content:   –  Trivia,  polls,  scavenger     hunts    
  14. 14. YouTube   •  In-­‐video  text  size  must  be  sufficient  for   smaller  screens   •  Keep  it  short,  to-­‐the-­‐point…   •  Remove  background  noises  in  your  audio   (mobile  viewing/audio  is  compromised)   •  Close-­‐ups  for  clarity   •  Place  URLs  to  related  videos/sites  within  the   video  descripPon…aids  in  navigaPon.  
  15. 15. YouTube   Drive  acPon  (website  visits,  app  downloads,  online   purchase)  through  video  and  the  video  descripPon:   •  DramaPcally  increase  clickthroughs   by  moving  the  URLs  closer  to  the   beginning  of  your  descripPon.   •  Make  in-­‐video  URLs  as  LARGE  as   possible  to  be  seen  on  handheld   mobile  devices.    
  16. 16. Pinterest  for  mCommerce   Include  specific   product  and   purchase  site  URLs   in  images  and/or   image   descripPons,  AND   ensure  those  sites   are  mobile-­‐ responsive.  
  17. 17. LocaFon-­‐based  listening  &  acFon   •  Twi^er  –  Geo-­‐targeted  (promoted)  Tweets  to  let   consumers  know  about  retail  offers  that  vary  on  a  store-­‐by-­‐ store  or  city-­‐by-­‐city  basis.   •  Facebook  Local  Search  –  discoverability  based  on  friends   recommendaPons,  raPngs,  check-­‐ins  and  likes.  Include   coupons,  deals  and  share  promoPons  on  those  pages.   •  All  social  –  align  escalaPon  and  “engagement”  protocols,   online-­‐to-­‐offline,  offline-­‐to-­‐online.  
  18. 18. Mobile-­‐only  Social   No-­‐brand  Hashtags   #instagood   #tnt       #photoogheday   #instamood   #picogheday   #igers   #latergram   #nofilter  
  19. 19. Offline  is  the  New  Online  
  20. 20. Remember…     •  Text  Messaging  (Rich  Media)   •  EMAIL    (#2  only  to  text  messaging)   •  It’s  a  PHONE!!  And,  the  human  voice   rocks.  
  21. 21. What’s  Next  (Now)?   SOCIAL  R.O.I.   •  True  media  a^ribuPon/measurement     •  Facebook  Ad  Exchange…?   •  Facebook  is  tesPng  mobile  payments.  (in  addiPon   to  other  3rd  party  payment  relaPonships)   •  Mobile  commerce/wallets  will  link  to/reconcile   social  media  acPvity.   More  “adverPsing”!  
  22. 22. Pre-­‐order   today!  
  23. 23. Q&A   Thank  you,  Social  Fresh  West!     Tim  Hayden   Fm@Fmhayden.com   @TheTimHayden   512.750.4066  

×