Social Media 301: Beyond Facebook, Twitter & YouTube


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Presentation given at the 2011 Association of Junior Leagues International, Inc. Annual Conference in Philadelphia, PA.

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Social Media 301: Beyond Facebook, Twitter & YouTube

  1. 1. Social Media 301: Beyond Facebook, Twitter & YouTube<br />Susan Chavez<br />#JLAC11<br />
  2. 2. Today we will learn about...<br />Blogging alternatives<br />Geosocial networking (& Location Based Services)<br />Mobile websites & mobilization<br />QR codes<br />
  3. 3. Blogging Alternative<br />Why not use a traditional blog?<br />Little time for writing<br />Meant to be short-form<br />Informal versus formal<br />More dynamic<br />Made for multimedia<br />Easy to update<br />Update on-the-go: mobile<br />
  4. 4. Blogging Alternatives<br />Tumblr<br />Posterous<br />Storify*<br />
  5. 5. Blogging Alternatives<br />Tumblr<br />Short-form blog platform that allows users to post text, images, videos, links, quotes and audio. Posting can be done via computer, phone or email. Users can follow other users, or choose to make their tumblelog private. <br />
  6. 6. Blogging Alternatives<br />
  7. 7. Blogging Alternative<br />
  8. 8. Blogging Alternatives<br />
  9. 9. Blogging Alternatives<br />Posterous<br />Simple blogging platform that supports integrated and automatic posting to other social media tools such as Flickr, Twitter, and Facebook, a built-in Google Analytics package, and custom themes. Posting is particularly suited for mobile blogging. Mobile methods include sending an email, with attachments of photos, MP3s, documents, and video (both links and files).<br />
  10. 10. Blogging Alternatives<br />
  11. 11. Blogging Alternatives<br />
  12. 12. Blogging Alternatives<br />
  13. 13. Blogging Alternatives<br />Storify<br />A platform to create stories using social media such as Twitter, videos and photos. Users search social media platforms and drag individual elements together to create a story. Elements can be reordered and text can be added to give a story more context. <br />
  14. 14. Blogging Alternatives<br />
  15. 15. Blogging Alternatives<br />
  16. 16. Blogging Alternatives<br />Additional suggested uses:<br />Temporary blog until launch of official blog<br />Live blog events<br />Describe event<br />Post photos, video and/or audio<br />Share content from partner websites<br />
  17. 17. Blogging Alternatives<br />Can blogging & microblogging coexist?<br />Yes!<br />Content that doesn’t “fit” blog<br />Unedited content<br />Teaser content for blog or website<br />Multimedia: photos & video<br />Amateur quality<br />
  18. 18. Questions?<br />
  19. 19. Geosocial Networking<br />What is it?<br />Geosocial Networking is a type of social networking in which geographic services and capabilities such as geocoding and geotagging are used to enable additional social dynamics. User-submitted location data or geolocation techniques can allow social networks to connect and coordinate users with local people or events that match their interests.<br />-Wikipedia<br />
  20. 20. Geosocial Networking<br />???<br />
  21. 21. Geosocial Networking<br />Sign in sheet<br />
  22. 22. Geosocial Networking<br />Requires a smartphone<br />
  23. 23. Geosocial Networking<br />Location with <br />satellite access <br />(just about everywhere)<br />
  24. 24. Geosocial Networking<br />Location-based service application<br />
  25. 25. Geosocial Networking<br />Choose your location & check in<br />
  26. 26. Geosocial Networking<br />Share your location with friends<br />
  27. 27. Geosocial Networking<br />Check-in<br />
  28. 28. Geosocial Networking<br />Receive reward!<br />
  29. 29. Geosocial Networking<br />Why check-in?<br />Built-in reward system<br />Compete with friends<br />Sharing<br />Discover new experiences<br />Establish bonafides<br />Trendsetter<br />Expert<br />Receive tangible rewards from businesses<br />Free stuff<br />Discounts<br />
  30. 30. Geosocial Networking<br />4.6 billion people worldwide use mobile phones<br />290 million in the U.S.<br />85% of U.S. adults*<br />17% of adult internet users report using geosocial services to share their location**<br />2011 predicted to be a break out year for geosocial applications<br />600+ million on Facebook<br />105+ million on Twitter<br />Over half of Twitter users are women<br />* “Generations and Gadgets” February 3, 2011. Pew Internet & American Life Project.<br />** “Information 2.0 and Beyond: Where are we, where are we going?” March 29, 2011. Pew Internet & American Life Project.<br />
  31. 31. Geosocial Networking<br />Existing Platforms<br />Foursquare<br />Gowalla<br />Facebook Places <br />Google Latitude<br />Yelp<br />Loopt<br />SCVNGR<br />
  32. 32. Geosocial Networking<br />Why does this matter for nonprofits?<br />Get on the map!<br />Increased brand awareness<br />Insight on visitors<br />Ideas for sponsorships/partnerships<br />Fundraising potential<br />Interesting marketing angle<br />
  33. 33. Geosocial Networking<br />Check-in for Charity<br />Save the Children Haiti Relief Fund fundraiser<br />Held during 2010 South by Southwest Conference<br />Corporate sponsorship by Microsoft & PayPal<br />25¢ donated per Foursquare check-in (capped at $15,000)<br />Cap reached with 35,000 check-ins in 48 hours<br />
  34. 34. Geosocial Networking<br />Feeding America<br />2010 Thanksgiving Hunger Awareness Campaign<br />Collaboration with Waze<br />Foursquare integration<br />Prominent displays of food banks on map <br />Navigation directions provided<br />$1 per check-in capped at $2,000<br />
  35. 35. Geosocial Networking<br />Big Love Little Hearts<br />Small nonprofit funds lifesaving surgery for children in developing countries born with congenital heart defects<br />Asked followers to leave a tip (fact about congenital heart defects) during check-ins<br />Followers used “100x100” hashtag<br />Check-in/tip reader donates $1 per check-in (capped at $25,000)<br />Donor was recipient of corrective surgery for congenital heart defect who saw check-in on a friend’s Facebook wall<br />
  36. 36. Geosocial Networking<br />Suggested tips:<br />Claim your League’s headquarters<br />Encourage members to check-in<br />Create tips focused on your community impact and/or history<br />Announce info sessions (if held at HQ)<br />Check-in in the community<br />Use League’s Twitter handle or a custom hashtag<br />Create tips at League-founded agencies, sites of League work<br />Develop specials for community members<br />Gift item for check-in at info sessions<br />Extra raffle ticket for drawings at events using League name/Twitter handle or hashtag<br />
  37. 37. Questions?<br />
  38. 38. Mobile Websites<br />47% of adults in the U.S. obtain information via their mobile device*<br />30% use the devices to get information or news about their local community*<br />55% of mobile phone users go online via mobile device daily<br />38% increase in mobile email viewing between 2009-2010<br />52% increase in mobile online searches<br />Easier & cheaper than developing a mobile app<br />“How mobile devices are changing community information environments.” March 14, 2011. Pew Internet & American Life Project.<br />
  39. 39. Mobile Websites<br />
  40. 40. Mobile Websites<br />
  41. 41. Mobile Websites<br />
  42. 42. Mobile Websites<br />
  43. 43. Mobile Websites<br />
  44. 44. Mobile Websites<br />QR code<br />Quick Response code<br />Two-dimensional bar code image<br />Used to open a link to a website, send a SMS, or dial a phone number<br /> when scanned<br />Increasingly used to engage <br /> with mobile phone users <br />
  45. 45. Mobile Websites<br />Using QR codes<br />Direct to “Contact Us” page<br />Embed social media links<br />Link to campaign page<br />Donate Now page<br />Email list sign-up<br />Embed location direction<br />Info session location<br />Event location<br />
  46. 46. Mobile Websites<br />Mobile Website Building Tips<br />Develop goals<br />Figure out which pages are most visited<br />Simplify<br />Images, if used, should be low-resolution<br />Keep content fresh<br />Latest news and/or blog post should be featured<br />Don’t forget social network profile links<br />
  47. 47. Mobile Websites<br />Mobile Website Building Tips<br />Location Info<br />Link to Google or Bing map<br />Mobile optimize donation page<br />Contact your website developer<br />Test!<br />
  48. 48. Questions?<br />
  49. 49. Thank You!<br />Keep in touch!<br />Find me at:<br />Connect on:______<br />