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Social media what's all the chat about ? by jez jowett 2009

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a document that i found when i was digging through my old files.

this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.

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Social media what's all the chat about ? by jez jowett 2009

  1. 1. Social Media What ’ s all the chat about? Image Credits : Thanks to Flickr.com creative commons, Google, the blogosphere, any all my blog roll links for the images. This presentation was created in 6 March 2009! It ’ s old and out of date then!!!!!
  2. 3. Social Me dia
  3. 4. CONTENT it ’ s Elvis
  4. 5. COMMUNITIES love you or hate you
  5. 6. COMMUNICATIONS easy, instant
  6. 7. CONNECTIONS super smart, super connectors
  7. 8. WHAT IS SOCIAL MEDIA?
  8. 9. “ the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings in more efficient ways ”
  9. 10. “ being social online such as commenting, sharing things and talking to friends and making new ones ”
  10. 11. WIKI ’ s BLOGS FORUMS SOCIAL NETWORKS SOCIAL BOOKMARKING WIDGETS CONTENT COMMUNITIES PODCASTS VIRALS RSS CHATS Using those tools
  11. 12. 59% TO KEEP IN TOUCH WITH FRIENDS AND FAMILY To do social things such as......
  12. 13. 57% LIKE LOOKING AT OTHER PEOPLE ’ S SPACES
  13. 14. 49% WANT TO MEET PEOPLE WITH SIMILAR INTERESTS
  14. 15. 47% TO EXPRESS OPINIONS AND VIEWS ON A TOPIC
  15. 16. 20% DATING / ADULT
  16. 17. 17% A SPECIFIC REASON (IE JOB NETWORKING)
  17. 18. Enabled through digital steroids SUPER BROADBAND, WIFI, CONFIDENCE, FREEWARE, OPEN SOURCE
  18. 19. WHY SHOULD YOU CARE?
  19. 20. POPULARITY amongst natives 1. 100M PER DAY. 70,000 NEW ONES. 83% VIEWERS 200M BLOGS. READ BY 73%. CREATED 45% 57% JOINED SOCIAL NETWORKS. 55% UPLOADED PICS. 22% VIDEOS. 23% INSTALLED WIDGETS. 18% EMBEDED.
  20. 21. TRUST from others 2. 90% SKIP ADVERTS 73% TRUST PERSONAL RECOMMENDATIONS ONLY 14% TRUST ADVERTISING ONLY 18% OF TV ADS GENERATE POSITIVE ROI
  21. 22. CREATIVITY from everyone 3.
  22. 23. CREATIVITY ATL to UGC 3.
  23. 24. LONGEVITY in search results 4.
  24. 25. CONVERSATIONS in pubs 5.
  25. 26. WHO ’ S DOING IT?
  26. 27. NOT just for kids.
  27. 28. Twitter av. age 37yrs YouTube 60% > 35 yrs YouTube 62% > $60k p/a 50% of 55+ online MySpace av. 35yrs MyTelegraph av.age 68
  28. 29. 2m 46 (average video length) 100 friends (Facebook) 26mins per day (Facebook) 1.8m RSS subscribers (TechCrunch)
  29. 30. WHO ’ S CRACKED IT?
  30. 31. Customisable, simple, content rich, commentary
  31. 32. Community, sharing, useful, creative
  32. 33. Creativity, community, change, results
  33. 34. Participation, reviews, innovation, honesty
  34. 35. Challenge, collaboration, content
  35. 36. Competitive, creative, community
  36. 37. LEARNINGS
  37. 38. Social Exchange - interactions taking place between consumers (and brands) online. They take place using... Social Media - the virtual communities and tools that people use to connect socially online. This is driven by..... Social Connectors – 3 key audiences of Super Connectors (1- 8%); Connectors (10 - 20%) and the Connected (72 - 89%). They share, converse and connect around… Buzz ,word of mouth, traffic, awareness, links, advocacy, ambassadors, endorsers, fans, sales. Social Currency - the digital bytes of information and inspiration that convey messages (widgets, games, clips, tools, sites). This drives
  38. 39. Give them something to talk about
  39. 40. <ul><li>HOW DO BRANDS CRACK IT </li></ul>
  40. 41. <ul><li>BEFORE BRANDS START TELLING STORIES, </li></ul><ul><li>5 FUNDAMENTALS </li></ul>
  41. 42. PEOPLE ARE TALKING ABOUT THEM . SOME ARE FRIENDS . 1.
  42. 43. So......start monitoring
  43. 44. F RIENDS, F AMILY AND F ANS ARE VITAL. FIND THEM. 2.
  44. 45. So......start aggregating
  45. 46. LEARN TO LISTEN . WHERE AND HOW. 3.
  46. 47. what are people saying ? How ?
  47. 48. WHEN YOU ‘ SPEAK ’ , BE GENUINE. SOCIAL. 4.
  48. 49. So....be nice , sincere, humble, genuine
  49. 50. BRING SOMETHING TO THE PARTY. 5.
  50. 51. So.... make something brilliant . That ’ s useful.

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