The document discusses recent updates and trends regarding social media platforms Facebook, Instagram, and Twitter. It notes that Facebook is testing new ad types like autoplay video ads in Messenger and adding polling and game show features to live video. Instagram now has over 1 billion users and is testing new profile action buttons and IGTV for long-form vertical video. Twitter continues growing its monthly active users while Snapchat incorporates Boomerang features into its app. Throughout, the document provides insights from company executives and examples of how businesses are using features in their ads and profiles.

1. MINDSET
STAY FRESH, TAKE ADVANTAGE
Jason Keath, Social Fresh

3. “We cannot continue to prop up a digital
supply chain… which at times is little
better than a swamp.”
Keith Weed, CMO - Unilever

4. FACEBOOK
UPDATES >

5. “I’m not sure we shouldn’t
be regulated.”
Mark Zuckerberg, CEO - Facebook

6. FACEBOOK
PLATFORM UPDATES
AUTOPLAY VIDEO ADS FOR MESSENGER
Facebook continues to test new ad types.
NEW LIVE VIDEO FEATURES: POLLING + GAMESHOWS
With a nod to the success of HQ and polling in story formats,
Facebook ads both features to live video.
AD REPOSITORIES GO LIVE - GOOD AND BAD
Ad repositories are now live for all pages running
ads in the US and Canada.

7. FACEBOOK
PLATFORM UPDATES
AUTOPLAY VIDEO ADS FOR MESSENGER
Facebook continues to test new ad types.
NEW LIVE VIDEO FEATURES: POLLING + GAMESHOWS
With a nod to the success of HQ and polling in story formats,
Facebook ads both features to live video.
AD REPOSITORIES GO LIVE - GOOD AND BAD
Ad repositories are now live for all pages running
ads in the US and Canada.

8. FACEBOOK
PLATFORM UPDATES
AUTOPLAY VIDEO ADS FOR MESSENGER
Facebook continues to test new ad types.
NEW LIVE VIDEO FEATURES: POLLING + GAMESHOWS
With a nod to the success of HQ and polling in story formats,
Facebook ads both features to live video.
AD REPOSITORIES GO LIVE - GOOD AND BAD
Ad repositories are now live for all pages running
ads in the US and Canada.

9. FB Ad Repository
Goldman Sachs
52 ads, mostly video content.
Youtube + FB

10. FB Ad Repository
Walmart
1000s of ads, tons of
carousels, low engagement

11. INSTAGRAM
TRENDS >

12. 1 BILLION USERS

13. Instagram & Snapchat Catching Facebook in Time Spent
Minutes spent per day, Android users only.

14. IG AD GROWTH

15. Carousel Ads for
Instagram Stories
Gap Example

16. Story Highlights

17. New Creation Tool: Instagram Type Mode

18. INSTAGRAM
PLATFORM UPDATES
NEW @MUSIC TAG
Play music while recording or add tracks in after you’ve
recorded/uploaded.
PROFILE ACTION BUTTONS
New call to action option on profiles.
IGTV
The Gram goes after YouTube with a separate app for
long-from vertical video.

19. INSTAGRAM
PLATFORM UPDATES
NEW @MUSIC TAG
Play music while recording or add tracks in after you’ve
recorded/uploaded.
PROFILE ACTION BUTTONS
New call to action option on profiles.
IGTV
The Gram goes after YouTube with a separate app for
long-from vertical video.

20. INSTAGRAM
PLATFORM UPDATES
NEW @MUSIC TAG
Play music while recording or add tracks in after you’ve
recorded/uploaded.
PROFILE ACTION BUTTONS
New call to action option on profiles.
IGTV
The Gram goes after YouTube with a separate app for
long-from vertical video.

21. TWITTER
TRENDS >

23. TWITTER MAU GROWTH

25. SNAPCHAT
GETS BOOMERANG
Boomerang plus.
Can be applied after recorded.

26. MINDSET
STAY FRESH, TAKE ADVANTAGE
jason@socialfresh.com