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Social Media Bootcamp
ONLINE TACTICS TO STRETCH YOUR
MARKETING BUDGET AND REACH




@brightwhite | jeff@kulapartners.com   cc 2011 | Creative Commons Attribution Sharealike
FRAMING THE DAY



                  photo by flickr user Kassel
SOCIAL MEDIA AND INTERNET MARKETING




1. Social Media 101
2. Owned Media
3. Break
4. Mobile
5. Social Media Monitoring
6. Sparking Conversations
7. Q+A/Live Site Review
WHAT CAN YOU USE SOCIAL MEDIA FOR?




•   Promotion of thought leadership
•   Lead generation
•   Marketing and promotion
•   Public relations
•   Corporate communications
•   Crisis management
•   Customer support
•   Buzz generation
•   Community management
IT’S BIGGER THAN
YOU THINK



                   photo by flickr user Yndra
800
 Million users on Facebook
 That’s nearly 1/7th of the world




                    https://www.facebook.com/press/info.php?statistics
350
 million people use Facebook
 on a mobile device




                    https://www.facebook.com/press/info.php?statistics
30,000,000
  mobile phones in Canada
  by 2014




                            Nielsen Online, 2009
230
 Million Tweets sent per day




                http://www.huffingtonpost.com/2011/09/08/twitter-stats_n_954121.html
RSS




      photo by flickr user Friendbrook Meadows
REALLY SIMPLE SYNDICATION
EVERY BLOG HAS ONE
EVERY YOUTUBE VIDEO
EVERY PODCAST
EVEN FACEBOOK, ALTHOUGH THAT’S CHANGING
TWITTER




          photo by flickr user Friendbrook Meadows
TWITTER
TWITTER
TWITTER
TWITTER
TWITTER
TWITTER
FACEBOOK




           photo by flickr user avz photography
FACEBOOK
FACEBOOK
FACEBOOK
FACEBOOK
LINKED IN




            photo by flickr user Kassel
LINKED IN
LINKED IN
LINKED IN
LINKED IN
YOUTUBE




          photo by flickr user Kassel
YOUTUBE
EVERY BLOG HAS ONE
YOUTUBE
YOUTUBE
PHOTO SHARING




                photo by flickr user Kassel
FLICKR
INSTAGRAM
INSTAGRAM
INSTAGRAM
BLOGGING




           photo by flickr user Kassel
BLOGGING
BLOGGING
BLOGGING
BLOGGING
OWNED MEDIA MATTERS




                 photo by flickr user Kassel
BUILD A HOME




               photo by flickr user Joseph Kubik
TABLE STAKES
START WITH A BLOG POST
START WITH A BLOG POST
START WITH A BLOG POST
START WITH A BLOG POST
START WITH A BLOG POST
START WITH A BLOG POST
START WITH A BLOG POST
MOBILE




         photo by flickr user Kassel
76%
 of the population of planet earth
 owns a mobile phone.
 That’s nearly 5.2 billion people.




              http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#subscribers
PROS OF NATIVE APPS
PROS OF STICKING WITH WHAT YOU HAVE
RESPONSIVE DESIGN EXAMPLES
RESPONSIVE DESIGN EXAMPLES
RESPONSIVE DESIGN EXAMPLES
RESPONSIVE DESIGN EXAMPLES
MONITORING




             photo by flickr user Kassel
GOOGLE YOURSELF
GOOGLE YOURSELF
GOOGLE YOURSELF
GOOGLE YOURSELF
PROFESSIONAL MONITORING
PROFESSIONAL MONITORING
ANALYZE
WHAT DOES IT MEAN?
WHAT DOES IT MEAN?
SPARK




        photo by flickr user tillwe
PRESENCE
PRESENCE
PRESENCE
THOUGHT LEADERSHIP
THOUGHT LEADERSHIP
THOUGHT LEADERSHIP
THOUGHT LEADERSHIP
THOUGHT LEADERSHIP
THOUGHT LEADERSHIP
THOUGHT LEADERSHIP
THOUGHT LEADERSHIP
THOUGHT LEADERSHIP
SALES FOCUSED
SERVICE-BASED
SERVICE-BASED
SERVICE-BASED
LIFESTREAMING
LIFESTREAMING
Thank you.




@brightwhite | jeff@kulapartners.com | http://slideshare.com/brightwhite

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