This document outlines an agenda for a social media bootcamp. The bootcamp will cover topics such as social media 101, owned media, mobile marketing, social media monitoring, and sparking conversations on social platforms. It will discuss best practices for using various social media channels like Facebook, Twitter, LinkedIn, YouTube, blogs and more to promote thought leadership, generate leads, market products and services, and manage customer support and crises. Attendees will learn about emerging platforms, responsive design for mobile, and how to effectively monitor and engage in social conversations.