Online Video marketing

1. ONLINE VIDEO
MARKETING
PART- V
HOW TO MAKE EFFECTIVE
VIDEOS & DISTRIBUTE THEM
ACROSS SOCIAL MEDIA TO
MAKE YOUR BRAND A
HOUSEHOLD NAME
BRAINWARE

2. BRAINWARE
SEARCH ENGINE OPTIMISATION
 ON YOUTUBE, ONE HAS TO BE A REGULAR CONTENT CREATOR & FOCUS ON BUILDING A
PERSONAL RELATIONSHIP WITH THE AUDIENCE
 TUBEBUDDY IS A FREE BROWSER EXTENSION OF YOUTUBE THAT HELPS US TO MANAGE OUR
ENTIRE CREATION ON YOUTUBE. IT HELPS IN KEYWORD RESEARCH, SUBSCRIBER
OUTREACH,ADDING INFO-CARDS, UPDATING ANNOTATIONS, CHANNEL MANAGEMENT, OPTIMIZING
VIDEOS & EVERYTHING ELSE
 WE CAN SEARCH KEYWORDS WITH GOOGLE TRENDS OR WITH THE HELP OF THE KEYWORD
PLANNER TOOL IN GOOGLE ADWORDS
 IT HELPS TO CREATE A WEB PROPERTY IN GOOGLE ANALYTICS & HAVE A GOOGLE ANALYTICS
TRACKING ID INTO YOUTUBE.
 TO MAKE THE VIDEO MORE DISCOVERABLE, IT HELPS TO GIVE A VERY COMPELLING & CATCHY
TITLE WITH THE ACTUAL WORD OR PHRASE THAT PEOPLE ARE USING IN THEIR SEARCH
 THE CALL TO ACTION OF THE VIDEO & THE LINK TO THE WEBSITE OR LANDING PAGE SHOULD BE
ABOVE THE “SHOW MORE” BUTTON IN THE DESCRIPTION
 IT IS ADVISABLE TO ADD PLAYLISTS TO THE YOUTUBE CHANNEL AS THEY INCREASE OUR SESSION
WATCH TIME & VIEWER WATCH TIME
 ALTHOUGH IT IS NECESSARY TO HAVE A STRONG SUBSCRIBER BASE, IT SHOULD BE KEPT IN MIND
THAT YOUTUBE VALUES WATCH TIME, RETENTION RATE, ENGAGEMENT & LOYALTY OF
SUBSCRIBERS OVER THE NUMBER OF SUBSCRIBERS

3. BRAINWARE
YOUTUBE THUMBNAILS
 THE THUMBNAILS NEED TO BE INTERESTING & SHOULD BE
ACCOMPANIED BY A PHENOMENAL TITLE
 THE THUMBNAILS OF A PARTICULAR BRAND SHOULD HAVE SIMILAR
PATTERNS
 THEY SHOULD BE POPPY & HAVE SATURATED COLOURS & HIGH
CONTRAST
 THEY SHOULD ALSO HAVE OVER-SATURATED SHARPNESS
 IT HELPS IF THE THUMBNAIL HAS BRIGHT BORDER
 IT IS ADVISABLE TO CREATE THUMBNAILS SEPARATELY INSTEAD OF
CHOOSING A SCREEN SHOT OF THE VIDEO

4. BRAINWARE
HOW TO REPURPOSE ONE VIDEO ACROSS
MULTIPLE CHANNELS
 IT IS NECESSARY TO EMBED A VIDEO ON ALL SOCIAL MEDIA AS THAT CREATES A STRONG SOCIAL ‘SIGNAL’
 AFTER UPLOADING A VIDEO ON YOUTUBE, WE CAN CREATE A CORRESPONDING BLOG POST & EMBED THE
VIDEO IN IT.
 WE CAN TIE THE VIDEO IN TO AN ACTION GUIDE IN PDF. THIS CAN BE DOWNLOADED, EMAILED OR
DROPBOXED
 WE CAN ALSO MAKE BLOOPER REELS OF VIDEOS AS OPT-INS
 WE CAN CREATE AN OPT-IN BRIBE. WE NEED TO TAKE THE BLOG POST WITH THE EMBEDDED VIDEO & EMAIL
THE AUDIENCE A PDF VERSION & MAKE THEM READ THE POST THOROUGHLY AS AN ARTICLE
 WE CAN PULL SNIPPETS FROM A LARGER VIDEO ON YOUTUBE & PUT THAT ON FACEBOOK ALONG WITH THE
URL TO THE WEBSITE
 TWITTER HAS PERISCOPE WHERE ONE CAN UPLOAD VIDEO & SHARE ON TWITTER & CAN ALSO USE
HASHTAGS TO TAG VIDEOS ON SOCIAL MEDIA
 ONE CAN REPURPOSE TRAFFIC TO VIDEOS FROM LINKEDIN
 WE CAN CREATE A PAID CAMPAIGN ON GOOGLE ADWORDS TO SEND ADS THROUGH GMAIL. WE CAN EMBED
VIDEOS TO THESE ADS
 WE CAN ALSO CREATE A PAID CAMPAIGN ON GOOGLE ADWORDS TO COOKIE ANYONE WHO HAS WATCHED
ONE OF OUR VIDEOS TO MAKE THEM WATCH OUR NEWLY UPLOADED OR RELATED VIDEOS