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What we know
Mark Cook
@thetafferboy
AboutGoogle’s21st AprilAlgorithmUpdate
…and what
you should tell your boss
Mark Cook
@thetafferboy
Thispresentationcontainsacurationofthings
“weknow”abouttheupcomingGoogle
Mobilealgorithmupdateon21...
Mark Cook
@thetafferboy
Ifyoudoenjoythepresentation
Pleasetakeafewsecondstoshareit.
We know…
On 26th February 2015 Google announced:
as a ranking signal”
“We will be expanding our use of mobile-friendliness...
We know…
Since 2011, Google has released at least
Significant updates.
87
(thatweatleastthinkweknowabout)
This is the firs...
We know…
The impact of the algorithm update will:
1. Impact search results performed on mobile devices
2. Affect search re...
We know…
Google has been proactively trying to prepare us
Millions of messages have been sent to site owners
Mark Cook
@th...
We know…
It’s not the first “mobile friendly” update
June 2013 saw updates to ensure sites were configured properly
The wr...
We know…
What Google considers to be “mobile friendly”
They specifically published
a mobile web tool to help
webmasters di...
We know…
To be considered “mobile friendly” a page must:
1.Avoids notcommonlysupported technologies suchasFlash
2.Usestext...
We know…
Google is developing a separate mobile index
Gary Illynes
Webmaster Trends Analyst
Googleis working on a“mobile o...
We know…
It will be a bigger shake up than Penguin or Panda
Panda impacted ~14% of queries
Mark Cook
@thetafferboy
We know…
Mobile is cannibalising desktop traffic
Desktop search volume is falling
Mark Cook
@thetafferboy
We know…
As @willcritchlow put it so well:
“Don’t build things differently, build new things”
Take a look at his brilliant...
We know…
It’s time to tell your boss, it’s time for action.
1. Mobile internet usage is outstripping desktop
2. You’ll los...
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What we know: Google's 21st April mobile algorithm update

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A curation of the facts, statistics and quotes for the upcoming Google mobile algorithm update on 21st April.

Published in: Mobile, Internet
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What we know: Google's 21st April mobile algorithm update

  1. 1. What we know Mark Cook @thetafferboy AboutGoogle’s21st AprilAlgorithmUpdate …and what you should tell your boss
  2. 2. Mark Cook @thetafferboy Thispresentationcontainsacurationofthings “weknow”abouttheupcomingGoogle Mobilealgorithmupdateon21st April. I’velinkedtoallthesources,howeverSlideshare doesn’tallowlinksinthefirst3slides,soI’ve hadtotryandthinkofawaytostallyou.
  3. 3. Mark Cook @thetafferboy Ifyoudoenjoythepresentation Pleasetakeafewsecondstoshareit.
  4. 4. We know… On 26th February 2015 Google announced: as a ranking signal” “We will be expanding our use of mobile-friendliness You can read the full post here Mark Cook @thetafferboy
  5. 5. We know… Since 2011, Google has released at least Significant updates. 87 (thatweatleastthinkweknowabout) This is the first time Google has given such explicit notice Here’satimeline fromBronco Mark Cook @thetafferboy
  6. 6. We know… The impact of the algorithm update will: 1. Impact search results performed on mobile devices 2. Affect search results on a worldwide level 3. Be seen in all languages 4. Have “significant impact” – quoting Google directly Mark Cook @thetafferboy
  7. 7. We know… Google has been proactively trying to prepare us Millions of messages have been sent to site owners Mark Cook @thetafferboy
  8. 8. We know… It’s not the first “mobile friendly” update June 2013 saw updates to ensure sites were configured properly The writing has been on the wall for a while July 2014 pushed sites to beviewable on modern devices Nov 2014 and Googlestarted marking pages as mobile friendly Mark Cook @thetafferboy
  9. 9. We know… What Google considers to be “mobile friendly” They specifically published a mobile web tool to help webmasters diagnose potential mobile usability issues. Mark Cook @thetafferboy
  10. 10. We know… To be considered “mobile friendly” a page must: 1.Avoids notcommonlysupported technologies suchasFlash 2.Usestextthatisreadablewithout zooming 3.Sizescontenttothescreensousersdon’thavetoscrollhorizontally orzoom 4.Placeslinks farenough apartsothatthecorrectonecanbeeasilytapped YoucanreadmoreaboutthemontheWebmasterCentralBlog Mark Cook @thetafferboy
  11. 11. We know… Google is developing a separate mobile index Gary Illynes Webmaster Trends Analyst Googleis working on a“mobile only” version oftheir search index, which would see desktop and mobile have completely separate search indexes. Google’sannouncement atSMXonTheSEMPost Mark Cook @thetafferboy
  12. 12. We know… It will be a bigger shake up than Penguin or Panda Panda impacted ~14% of queries Mark Cook @thetafferboy
  13. 13. We know… Mobile is cannibalising desktop traffic Desktop search volume is falling Mark Cook @thetafferboy
  14. 14. We know… As @willcritchlow put it so well: “Don’t build things differently, build new things” Take a look at his brilliant “Threat of Mobile” deck Mark Cook @thetafferboy
  15. 15. We know… It’s time to tell your boss, it’s time for action. 1. Mobile internet usage is outstripping desktop 2. You’ll lose traffic without a mobile friendly UX 3. Consumer behaviour will continue to change 4. Google is adapting to protect its revenue stream 5. You need to adapt to protect yours Good luck! Mark Cook @thetafferboy

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