The document outlines recommendations for online marketing. It begins with defining online marketing and discusses the online marketing mix, including elements like email marketing, websites, social media, and search engine optimization. The main section provides "do's and don'ts" for various online marketing channels. It recommends doing things like having a clear, non-cluttered website design, being SEO friendly, integrating mobile features, and engaging communities on social networks. Actions to avoid include having an outdated website, overusing email, and neglecting social media accounts.

1. Do’s & Dont’s Online Marketing
High Profile – New Media Congres
Bussum – 23 november 2009

2. AGENDA
1. Warming Up
2. Definition
3. Online Marketing Mix
4. Do’s & Dont’s
5. Summary

3. WARMING UP.WARMING UP.
Source: Courtesy of aptrail2005, http://www.flickr.com/photos/brianfotos/ on Flickr

4. LEVEL 1 - BEGINNERS
1. Welke kant van Google kun je met SEA beïnvloeden?1. Welke kant van Google kun je met SEA beïnvloeden?
a = linkerzijde.a = linkerzijde. b = rechterzijde.b = rechterzijde.

5. LEVEL 1 - BEGINNERS
2. In hoeveel tijd behaalde Facebook 250mm gebruikers?2. In hoeveel tijd behaalde Facebook 250mm gebruikers?
a = 2,5 jaar.a = 2,5 jaar. b = 9 maanden.b = 9 maanden.

6. LEVEL 1 - BEGINNERS
3. Hoe heet het nieuwe besturingssysteem van Nokia?3. Hoe heet het nieuwe besturingssysteem van Nokia?
a = android.a = android. b = maemo.b = maemo.

7. DEFINITION.DEFINITION.
Source: Courtesy of therealm, http://www.flickr.com/photos/therealme// on Flickr

8. DEFINITION
Online Marketing =
Internet Marketing =
eMarketing =
Promoten van de verkoop van producten
en diensten via internet.

9. THE ONLINE MARKETING MIX.THE ONLINE MARKETING MIX.
Source: Courtesy of aptrail2005, http://www.flickr.com/photos/brianfotos/ on Flickr

10. INGREDIENTS
E-mail Marketing
Mobile Marketing
Website
Social Media
Viral Marketing
Online PR/ Seeding
Bannering
Search Marketing
Affiliate Marketing
BOUGHT CONTROLLED AFFECTED

11. OBJECTIVESROIIIMPACT
High Traffic
Leads/ Sales.
CRM
Loyalty.
Low
Brand Awareness. Brand Image.
Short Long
TERM IMPACT

12. ROIIIMPACT
High
Low
Short Long
TERM IMPACT
PLANNING

13. DO’S & DONT’S.DO’S & DONT’S.

14. WEBSITE.WEBSITE.
DO 1:
Clear Design

15. WEBSITE.WEBSITE.
DO 2:
Create Buzz

16. WEBSITE.WEBSITE.
DON’T 1:
Outdated

17. WEBSITE.WEBSITE.
DON’T 2:
Clutter & Ads

18. SEARCH.SEARCH.
DO 3:
SEO Friendly

19. SEARCH.SEARCH.
DON’T 3:
Forget SEA

20. EMAIL MARKETING.EMAIL MARKETING.
DO 4:
News how and
when I want it

21. EMAIL MARKETING.EMAIL MARKETING.
DON’T 4:
Overkill!

22. MOBILE.MOBILE.
DO 5:
Mobile
integration

23. MOBILE.MOBILE.
DON’T 5:
NO K.I.S.S.

24. SOCIAL MEDIA.SOCIAL MEDIA.
DO 6:
Set up a Social
Network for fans

25. SOCIAL MEDIA.SOCIAL MEDIA.
DO 7:
Engage Twitter
Community

26. SOCIAL MEDIA.SOCIAL MEDIA.
DON’T 6:
Neglect your
account

27. SOCIAL MEDIA.SOCIAL MEDIA.
DO 8:
Set up a YouTube
Channel

28. SOCIAL MEDIA.SOCIAL MEDIA.
DO 9:
Involve LinkedIn
community

29. SUMMARY.SUMMARY.
Source: Courtesy of therealm, http://www.flickr.com/photos/therealme// on Flickr

30. IN SHORT
Clear Design
Create Buzz
Outdated
Cluttered & Ads
SEO Friendly
Forget SEA
How and when I
want it
Overkill
Mobile
Integration
No K.I.S.S
Involve LinkedIn
community
Set up social
network
Engage Twitter
community
Neglect account
Set up YouTube
Channel

31. 31
Klaas Weima :: Managing Director
klaas@energize.nl
klaas@weima.org
@Klaas_Weima
klaas_weima
+31 (0)30-23 26 030
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